Content writing archives

Writing for your blog: the text objective of your blogpost

6 January 2015 by Marieke van de Rakt »

text objective and purpose

I previously wrote posts about the structure and about the style of your post. In this post, we will focus on the purpose of your text. A lot of people forget to properly formulate the purpose of their blog post or article. This is unfortunate, because if you do not properly define the aim of »

Category: Content SEO
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Practical tips to set up a clear text structure

10 December 2014 by Marieke van de Rakt »

It pays off to think about the structure of your piece before you start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text structure. How »

Category: Content SEO
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Obtain an attractive writing style!

25 November 2014 by Marieke van de Rakt »

Blogging tips for web shops

Some of us are natural writers. They are able to write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Attractive writing is a matter of talent, but practice sure helps! In this blog post I will give five tips you can use to upgrade the style of your text »

Category: Content SEO
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Homepage optimization

14 October 2014 by Michiel Heijmans » - 28 Comments

homepage optimization

Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google »

Categories: Content SEO, User eXperience (UX)
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Why focus on long tail keywords?

9 October 2014 by Marieke van de Rakt »

Why focus on long tail keywords?

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. In order to really profit from a keyword strategy focusing on long »

Category: Content SEO
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