Adding a short product description with Yoast WooCommerce SEO

When you have an e-commerce website, it is crucial to add descriptions for your products. They can help your users better understand the product and decide if it meets their needs. In WooCommerce, you can add both long and short descriptions to a product. The Yoast WooCommerce SEO plugin gives you feedback on your descriptions. For example, it checks the length of your short product description.

How does Yoast WooCommerce SEO judge the length of your short product description? You will get the feedback that the description is too short if it consists of 1-19 words. A proper short description should have between 20-49 words. If the description exceeds 50 words, then Yoast SEO will warn you that it is too long. 

Short descriptions are useful if you have a product page with multiple products. By reading an informative summary of the product, users can decide if they want to buy it. However, it is crucial to write unique short product descriptions. Don’t just use the same text over and over again. If you do, search engines will notice you have duplicate content, and that won’t reflect well on your rankings. If you want each page to rank, then each page will need unique content!

Of course, you should use the limited space of the short description wisely. So, make sure that your description focuses on the user’s needs, and don’t forget to include the focus keyphrase!

If you have too many products that are so alike, it is impossible to write unique descriptions for each of them, then consider creating a category page.

To learn more about how to make a great online shop, read:

• eCommerce SEO checklist: 27 tips for a better online shop
• Product page SEO, things to improve
• Product page UX, 3 great examples
• SEO for boring products

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