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Publishing in another language and SEO

Ask Yoast: Publishing in another language and SEO

April 18th, 2017 – 8 Comments

If you’re creating content for a website, you might want to, occasionally, publish an article in a language different from the language of your other content. However, it’s difficult to rank with one specific article that’s written in a language that differs from the rest. So what should you do to improve the SEO of that article? In this Ask Yoast, I’ll help you out and explain when to optimize your metadata in another language, when to use hreflang and what more to do to help that article rank!

Justin from VPNgids.nl (VPNguide.nl) emailed us with this question:

“I’ve got a Dutch blog but I want to publish an article in English. What should I do? Should I just add an hreflang tag or something else?”

Check out the video or read the answer below!

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English article on a Dutch blog

In the video, we explain what options you have to improve the SEO of an article in a language that’s different from your other content:

“In this case, the hreflang tag isn’t even really necessary. The only reason you would use an hreflang is if you had a Dutch version and an English version of the same article. If that’s the case, then you should use hreflang on both articles. In case of a separate article in English, what you should make sure of is that on the English article all the metadata shows that that is an English article and not a Dutch article. Unfortunately this is quite hard to do in WordPress, if you’re not running a multilingual plug-in.

But to be honest, if you’re going to publish in English, maybe you should just make a separate section of your site for it that is completely in English. Adding some more content to it would give you a lot more chance for ranking, than just having one article in English. Of course you have to start somewhere. So by all means create that English section, start with that one article and then slowly add on to it.

It’s always a good idea, if you’re Dutch and your English is good enough, to switch to English. The Dutch language area is only very small and the world is a lot bigger, with a lot of English speakers. So I would really encourage you to start doing stuff in English. Just like we did! I started blogging in English eight years ago, which is why Yoast is so popular now.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘hreflang: the ultimate guide’ »


8 Responses to Ask Yoast: Publishing in another language and SEO

  1. CreateIT - SEO
    By CreateIT - SEO on 24 April, 2017

    Agree with you about the language. If one wants to reach out for a bigger audience and start blogging about the niche, then English language is a better way to go and invest in contents. English is internationally recognized and almost everyone can understand it.

    Regards

  2. Anil Agarwal
    By Anil Agarwal on 19 April, 2017

    Does it really help for better SEO?

    Does Google not consider it as duplicate content when you translate the same content in multiple languages?

    So be cautious when you’re translating.

    Also it creates multiple similar pages on search results and you don’t want to mess up with SEO related issues (when you’re starting out).

    There are a ton of translating plugins out there and I tried some of them on few of my sites but nothing seems to be compatible with SEO related things.

  3. Preventivo Siti Web
    By Preventivo Siti Web on 19 April, 2017

    Hello use your plugin for many years I wanted to ask you, (great SEO experts) if the implementation and translation of the pages of my site in English (https://www.preventivo-siti-web.it/) through a WordPress plugin language as Polylang could help the positioning of google.it (Italy). Clearly I would get the benefits in searches on Google.com ! can you give me any suggestions?

  4. Cristian L
    By Cristian L on 19 April, 2017

    Hello. You can also use JavaScript to write an article in many languages and leave one for example an article in english and not include JavaScript. Let me know your feedback please. Have a nice day!

  5. Dibakar Bala
    By Dibakar Bala on 19 April, 2017

    I’ve actually faced this problem. I run a Music Blog where I something post the same thing in both English as well as in Hindi in the same blog post. For example, writing lyrics of a Bollywood song . After doing this for a month, I thought of trying what has been mentioned here. I tried to make 2 totally different post which were individually Different in their language. And suddenly my website started getting organic traffic on Hindi as well as English versions of the lyrics. As we can expect even much more improvement related to SEO in local languages in future, I would really love to see more articles and as well as contribute as much as possible to the community of Yoast by commenting whatever I know and I’ve learnt till date. Thanks a lot Joost for this amazing article. :)

    • Joost
      By Joost on 20 April, 2017

      You’re welcome, Dibakar! Glad to hear you managed to achieve to get more organic traffic to your posts.

  6. Arif Hossain
    By Arif Hossain on 18 April, 2017

    Thanks for your service.

  7. Thorkild
    By Thorkild on 18 April, 2017

    I’ve actually been wondering about the optimal way to do this – thank you for the video.


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