Ask Yoast: Having a privacy page and SEO

There are several kinds of pages that you’ll expect to find on most websites: a home page, a contact page or an about page, for example. In this Ask Yoast, we’re going to discuss another type of page: the privacy page. This is a page where you put your privacy policy, which allows your visitors to check, for instance, how their information is handled.

Not every website will need a privacy page, but what about privacy pages and SEO? Is there a benefit to having a privacy page on your site? Read on to find out!

Derek Little sent us an email with the following question:

I’ve heard that having (or not having ) a privacy page is or was a big factor in SEO, and important to Google. Is this still the case?

Watch the video or read the transcript further down the page!

Privacy pages and SEO?

“Well, as far as I know, this was only ever a factor for the AdWords quality score, not for SEO itself. So, it was important when you were advertising in AdWords, and not in SEO.  

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At the same time, having a privacy page on your site makes you look all that more professional, which can help, of course, if you’re selling something. So, I would say, make it, think about what you put on there, think about how you deal with the privacy of your visitors and customers. Put that on there, and show that to the world: that’s always a good thing.

Good luck!”   

Ask Yoast

In the series Ask Yoast we answer SEO questions from our readers. Have an SEO-related question? Let us help you out! Send an email to ask@yoast.com.
Note: please check our knowledge base first, the answer to your question may already be there! For urgent questions, for example about our plugin not working properly, we’d like to refer you to our support page.

Read more: Preparing for the GDPR »

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6 Responses to Ask Yoast: Having a privacy page and SEO

  1. jono1
    jono1  • 12 months ago

    Great article, thanks! Very informative.

  2. seoyab
    seoyab  • 12 months ago

    Nice tips for mobile SEO. Thanks Edwin!

  3. EKIAA
    EKIAA  • 1 year ago

    For a long time, I have believed it to be part of SEO rudiments, knowing fully well i started implementing this PRIVACY POLICY page because of AdSense. Thank you for the information.

    I am yet to agree with your stand on “meta keywords” though.

  4. Andy Kuiper
    Andy Kuiper  • 1 year ago

    Looking forward to seeing you in Vegas next month :-)

  5. T I Antor
    T I Antor  • 1 year ago

    Hey, Joost,
    A great informative post! I have got my answer after reading your post. Many users who are in dilemma of this question can get their answer if they read this post. Great work indeed. Thanks for sharing this informative post.

  6. haftganj
    haftganj  • 1 year ago

    great video , thank you Yoast :)


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