You might have a lot of small sites which are topically related to each other. If you want to get more traffic to these sites, how do you achieve this? Do you have to bundle those sites to gain more traffic? And, what’s best for SEO if you want to run a new campaign? Set up a new domain for each site? Or add it as a subdirectory to an existing site? Joost helps you out with these questions in this Ask Yoast.
We received a question for this Ask Yoast from Roger da Costa out of New York City:
“We run various sites focusing on public health issues. And we now want to bundle campaign sites that get little traffic under the organizations’ domain to improve SEO. Is this a good idea?”
Check out the video or read the answer below!
One domain or multiple domains?
What to do when you run multiple campaigns? Choose one main domain or use a single one for every campaign? Check out the video or read the answer below!
Yes. Usually when you have a lot of small sites, consolidating them into one bare one is a good idea. Because it actually makes it easier for people to click around, to get more engagement with your site and you’ll have more links pointing at one domain, instead of a lot of links pointing at all the separate domains.
So, yes, I would do that. And if you build new campaign sites, try to build them as a subdirectory on your main site, instead of setting up a new domain for everything. Because a new domain for everything, really means that you’re starting fresh with Google all the time and that’s just a waste of your efforts on SEO.