Ask Yoast: dealing with holiday gift sets after the holidays

Ask Yoast
Emojis and SEO

Ask Yoast: Emojis and SEO

December 15th, 2017 – 7 Comments

With so much of our day-to-day communication happening online these days, the use of emojis, to add some flavor to typed messages, has gone through the roof. They don’t just express emotions, but depict a range of animals, objects, places and so on, as well. The options to express yourself with them are endless! If you frequently use emojis in your daily communication, you may also feel like using them on your website. But what’s the deal with emojis and SEO? Do they have any impact on your rankings, positive or negative? In this Ask Yoast, I’ll get into that :)

Iris Schöberl emailed us her question:

“Do you as an SEO expert recommend to use emojis? Or is it spam to Google?”

Watch the video or read the transcript further down the page for my answer!

Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »

Yoast SEO: the #1 WordPress SEO plugin Info

Emojis and SEO

“I’m thinking that you probably mean in the meta-description and titles etc., where some emojis will actually show up in the search results. If they do show up in the search results, I would use them because they make you stand out. And standing out in the search results means the more people click on you; more clicks is what you want, so yes, I would use them.

Would I use every emoji? No, I probably would not use the poop emoji for pages that I want to sell something on, unless it’s poop.

So, see if it fits in with your brand. If it fits in with your brand, there’s nothing I have inherently against it or in favor of it. Just see what works for your brand and what works for your audience. And do that. Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from our readers. Have an SEO-related question? Let us help you out! Send an email to ask@yoast.com.

(Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about our plugin not working properly, we’d like to refer you to our support page.)

Read more: ‘5 tips on branding’ »


7 Responses to Ask Yoast: Emojis and SEO

  1. Helene
    By Helene on 24 December, 2017

    Hi there, I have been trying to use and implement emojis for months now in my posts (via the yoast meta description card in each post). At some point they did show up in some posts in the meta description but that stopped later. Then I decided to add the emojis instead into the meta title and that does not work. I have a lot of posts where you can see the emojis appearing in the meta title when sharing to social networks but never in the serp results. in fact its as if Google picks out the place where the emoji is suppose to appear, you don’t even see a space there.
    How to make emojis appear in posts? I couldn’t find so far anything about google mentioning emojis in serp results.

  2. lisa
    By lisa on 20 December, 2017

    Most of the times I go for emojis and yes they are fun and makes the article a life interaction.

  3. Mahender
    By Mahender on 18 December, 2017

    In my words emojis make the title look more impressive some times. i do use them on my website frequently.

  4. Salvador Wanderley
    By Salvador Wanderley on 17 December, 2017

    Hello, I think you would reach more than 500 million people if you could also translate your pages and content into Spanish. Going from your page to the Google translator is somewhat cumbersome. Cordially.

  5. Markus
    By Markus on 17 December, 2017

    I like the Emojis. Since we use them in customer projects, the CTR is higher. So i am with you. Emojis are a simple way to become more clicks :-)

  6. Naziman Azlye
    By Naziman Azlye on 16 December, 2017

    Thanks Yoast. So the answer for search result is relative. I have another question, how about emoji in page such as article or comment? Is it any effect on SEO?

  7. jane
    By jane on 16 December, 2017

    if emojis are good for SEO then why they are not so popular and why SEO experts are not using them on their posts.


Check out our must read articles about Content SEO