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Ask Yoast: Creating landing pages for affiliate marketing

Affiliate marketing is a means to monetize your blog or website. You can recommend products on your site with a trackable link from your affiliate partner, or put that link in an ad. If someone clicks on the link and buys a product through your site, you’ll get a commission.

Especially if your site has many visitors and high credibility, you’ll have a good chance that your audience is willing to follow your recommendations. Still, it’s definitely a good idea to give some thought to how you implement affiliate marketing on your site. For instance, do you write blog posts to promote affiliate products, or create separate pages? And if you choose the latter option, what’s the best way to do that? Let’s discuss in today’s Ask Yoast!

Davide Roccato emailed his question on the subject:

I want to create a number of landing pages on my news blog, targeted for affiliate marketing. What’s the best way to do this from an SEO point of view? Should I create them as pages or should I create a new custom segment so these are parallel to my blog post and pages?

Watch the video or read the transcript further down the page for my answer!

The best way to create landing pages for affiliate marketing

“Honestly, from an SEO point of view, it doesn’t really matter. What works best for you in the backend it’s probably what works best. The only advantage that a custom post would give you is that you’d have a separate section in Yoast SEO to set the titles, a separate XML sitemap so you can see their indexation in Google search console a lot better, so you’d get slightly better handling on the SEO side. But I don’t think that it has to be a problem so just choose what works best for you. Good luck.”

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In the series Ask Yoast, we answer SEO questions from our readers. Have an SEO-related question? Perhaps we can help you out! Send an email to, and your question may be featured in one of our weekly Ask Yoast vlogs.

Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about the Yoast SEO plugin not working properly, we’d like to refer you to our support page.

Read more: How to cloak your affiliate links »

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13 Responses to Ask Yoast: Creating landing pages for affiliate marketing

  1. Laudine
    Laudine  • 8 months ago

    Very clear video! somethimes it is easier to watch a video than reading about it.

  2. Parikshit Sehgal
    Parikshit Sehgal  • 8 months ago

    Great informative post. thanks for sharing it.
    thank you.

  3. Raj Gupta
    Raj Gupta  • 8 months ago

    Hi Nice Post , very informative , keep posting .i read your posts regularly to enhance my skills on yoast plugins

    • Willemien Hallebeek
      Willemien Hallebeek  • 8 months ago

      Hi Raj, Great to hear you’re enjoying our posts!

  4. Korky Kathman
    Korky Kathman  • 8 months ago

    Please correct your spelling. The word is “Separate” not “Seperate”. If you don’t believe me…here’s your link:

    • Willemien Hallebeek
      Willemien Hallebeek  • 8 months ago

      Hi Korky, we do believe you! Just missed it. We’ve corrected it now.

  5. Soneye Saheed
    Soneye Saheed  • 8 months ago

    A well-designed and attractive landing page is essential for converting visitors to buyers.

    Thanks for the wonderful update.

  6. gene
    gene  • 8 months ago

    What if you’re cloning pages and split testing headlines etc? What’s the best way to keep from being penalized due to duplicate content etc?

    • Willemien Hallebeek
      Willemien Hallebeek  • 8 months ago

      Hi Gene, If you’re testing for conversion you should either make sure that during the test the cloned version of the page isn’t indexed or you should use the canonical link element to point to the original version:

  7. Mandeep Saran
    Mandeep Saran  • 8 months ago

    Very useful post Joost. We have been using Yoast SEO on all of our clients’ websites for landing page optimization. It not only guides to write titles, meta descriptions, focus keywords but also helps to improve the readability of the content. So , it’s very true that Yoast SEO helps in creating effective landing pages.

    • Mandeep Saran
      Mandeep Saran  • 8 months ago

      Here are my suggestions on how to use Yoast SEO for better results:

    • Willemien Hallebeek
      Willemien Hallebeek  • 8 months ago

      Thanks for these nice words, Mandeep! Glad you like our tool.

      • Mandeep Saran
        Mandeep Saran  • 8 months ago

        We have been using this tool for years and being a Toronto based SEO company, we use it on all our clients’ WordPress sites for better optimization. The plugin comes with so many features that we have never felt of using any other SEO plugin available in the market.

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