Writing at least 300 words for one page is not always easy. Still, we generally advise doing so, since the amount of copy you have on a page has a positive impact on the page ranking. But what should you do if you have an eCommerce website with, for example, multiple pages about different types of pants? How do you write 300 words for each product page in that case? And is it even worthwhile doing that?
Felisza Nichols was wondering the same thing and sent us her question for the series Ask Yoast:
“I want to know if having less than 300 words for your product page is bad. I have a clothing store and it’s difficult to write 300 words about a pair of pants.”
Watch the video or read the transcript further down the page for the answer!
Things to consider when optimizing product pages
“That’s something I can relate to, especially if you sell a hundred different type of pants. The funny thing is, on a store, the 300-word length is probably quite a bit. The question is:
A. Should you have that much text on the page or is there a lot of other content on a page that you could count in as well, so you could do with 150 or 200 words?
B. Should you really be optimizing for this specific product or should you be optimizing the category page for which it is usually a lot easier to write 300 words than for the product page.
So the question you have to ask yourself is twofold:
A. Should I optimize the specific pants page? Or should I optimize the category page?
B. Could I get away with 150 or 200 words because I have a lot of other content on the page? So, if you have a lot of images or technical information about the product then you can usually get away with less content.
- Make your products stand out in Google
- Get more buyers to your online store
- Make products easier to find on your site
- Have a cleaner XML sitemap & more
The biggest thing I would say is: optimize the category page and don’t optimize the individual product pages that much.
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