INCLUDED IN ALL PAID PLANS, CERTIFICATE INCLUDED
SEO copywriting course
Write content that people want to read, that discovery engines can understand
Good copy does two jobs at once: it holds a reader’s attention and helps search engines understand what your page is about. This course walks you through the whole process, from picking a topic to publishing a page that’s ready to be found.
Included in Yoast SEO Premium, Yoast WooCommerce SEO, Yoast SEO for Shopify and Yoast SEO AI+
Not sure yet? Start your free sample lesson
4.5 hours of video
across 6 modules
Certificate included
And a badge for your site
18 quizzes
Test what you’re learning as you go
Why SEO copywriting matters
Search engines can’t read a page the way a person can. They rely on structure, clarity, and context to work out what your content covers and who it helps. Writing with SEO in mind doesn’t mean writing for robots. It means being clear enough that both readers and search engines get it.
This course covers what to research before you write. You’ll learn how to structure and write a page that keeps people reading, then edit and publish it so it has the best chance of being found.
Who teaches this course
The SEO and WordPress experts at Yoast create every lesson in this course:
- They build the #1 SEO plugin for WordPress
- Combined, they have over 100 years of WordPress experience
- Companies such as Facebook, eBay, and The Guardian rely on Yoast for their SEO
Go at your own pace
No deadlines, and your access doesn’t expire.
Pick up where you left off
Your progress is saved automatically.
Works on any site
The fundamentals apply whether or not you use WordPress.
What topics are covered in the course
Introduction to SEO copywriting
Why copy matters for SEO, and how it fits into the bigger picture of holistic SEO: looking at your whole site’s health, not just individual pages.
Keyword research
How to find out what your audience is searching for.
Preparation phase
Choose what to write about, plan your structure, and build a content strategy before you start typing.
Writing phase
Readability, storytelling, transitions, subheadings, persuasive writing, and inclusive language.
Editing phase
Cut passive voice, tighten your wording, fix spelling and grammar, and set your content up for rich results (the extra visual detail search engines can show for a page, like star ratings or FAQs).
Publishing & maintenance
Get your content found once it’s live, and keep older content up to date.
If you want to really take your online writing skills to the next level and save time finding training sources, odds are you’re going to get value from this course.
Jay Neill – Course completer
What you get
Did you know?
Part of Yoast SEO Academy
Want to go deeper on keyword research? Keyword research training builds on module 2 of this course, teaching you to research, score, and prioritize keywords step by step. Curious about structured data? Structured data for beginners shows you how to help search engines and AI systems understand your content.
Yoast SEO Premium
Unlock SEO copywriting training + Yoast SEO Premium
This course is included in every paid Yoast plan, alongside real-time SEO guidance while you write, AI-assisted suggestions, and full Yoast SEO Academy access.
- Full access to SEO copywriting training and every other course in the Academy, each with its own certificate
- New courses added to your plan as they launch
- The Yoast SEO Premium plugin, with guidance built into WordPress as you write
- Local SEO, News SEO, and Video SEO plugins
- One seat for the Yoast SEO Google Docs add-on, check drafts before they reach WordPress
- 24/7 support from real people
Running WooCommerce or Shopify instead? Yoast WooCommerce SEO and Yoast SEO for Shopify include this course too.
This course won’t guarantee rankings. It helps you write content that’s clearer for readers and easier for search engines to understand, which gives your pages a better chance of being found.
No. It’s built for people who write content but don’t have a technical SEO background.
Just want to watch the videos? That’s about 4.5 hours. Want to do the exercises too? Most people spend around 8 hours in total. It’s self-paced, so you can take it as slowly or quickly as you like.
Get yourself a coffee and join us monthly to catch up on SEO
You’re busy running a site or a team, not tracking every SEO headline. The SEO Update by Yoast fits into one coffee break a month: our Principal SEOs break down what’s actually happening across search and AI, so you don’t have to piece it together yourself. Recorded live with audience Q&A, and a recording’s available afterward if you can’t join live.
Expert analysis of the latest SEO & AI news developments with Carolyn…