Hi everyone! 👋 I’m Beth and I have been working at Yoast since January 2024. After starting out as a Digital Product Marketer, I'm now Product Marketing Manager in the Marketing department
You can find Beth on: Linkedin
As Product Marketing Manager, I will be getting to know the customer and the product really well, snuggling myself firmly between product and marketing (best of both worlds).
Before joining the team here at Yoast, I was working in a mixture of Digital Marketing, Agency (general) and also took a dalliance into education for a time so I love a challenge.
I am obsessed with learning and love the little details in life so working here at Yoast opens up a whole bunch of opportunities for me to geek out! 🥸
Outside of work, I’m often to be found listening to music or a historical audiobook while knitting or sewing. I love meeting up with friends wherever they are for a ‘chinwag’, or getting out-and-about in the Lake District and beyond! 🙂
Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost. This builds on our mission to help marketers, bloggers, and business owners understand how their brand […]
Read: "New to AI Brand Insights: Scan your brand visibility in Perplexity"
Since its launch in June we have been rolling out our integration with Site Kit by Google. Every Yoast SEO Premium customer now has access to it. The update brings key Google Analytics and Search Console insights directly into your Yoast Dashboard, giving you a clear view of your site’s performance without switching between tools […]
Read: "Site Kit by Google insights now available for all Yoast SEO Premium users "
We’re excited to announce the beta release of Yoast AI Brand Insights, available as part of the Yoast SEO AI+ package. This new tool helps you understand how your brand appears in AI-powered answers, and where you can improve your visibility. Ideal for bloggers, marketers, and brand managers, Yoast AI Brand Insights gives you an […]
Read: "Introducing a new AI-powered package: Track your brand in AI search "
Today, we’re excited to welcome Yoast AI Summarize to our growing family of AI features. Just like our other AI tools, this new feature is designed to make your publishing process faster and easier by putting powerful, practical AI right where you work, in the WordPress Block Editor. Yoast AI Summarize is perfect for bloggers, […]
Read: "New: From longform to key takeaways, in seconds. Meet Yoast AI Summarize"
Today we’ve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step to long-term success. A new onboarding, designed with care We’ve simplified the setup process, removed unnecessary […]
Read: "Redesigned Shopify onboarding: thoughtful UX, real impact "
Recently, we announced the rollout of Yoast AI Optimize for the Classic Editor in WordPress. We’re excited to see the positive response and engagement with this new feature. During the initial rollout, we discovered a technical issue where unintended classes were being added to content for some users. While these added classes are harmless and […]
Read: "Update on Yoast AI Optimize for Classic Editor "
Increased usage of AI is changing how people discover businesses and services online. While your website may be optimized for traditional search engines, large language models (LLMs) process your website’s information differently. Our new feature, llms.txt offers to bridge the gap. Yoast SEO generates a file that highlights the most important, up-to-date content on your […]
Read: "New: Future proof your website for tomorrow’s visitors with Yoast SEO llms.txt"
We’re excited to announce that Yoast AI Optimize is now also available when using the Classic Editor in WordPress! Please note: there has been an update to this feature. Learn more. What is Yoast AI Optimize? You’ve finished your copy, great! But those pesky Yoast SEO Analysis lights aren’t all green and you have to […]
Read: "Yoast AI Optimize is now available for Classic Editor"
It’s the moment you’ve all been waiting for: today, Yoast AI Generate launches on Yoast SEO for Shopify! Yoast SEO’s AI features are designed to ensure all our customers can benefit from smarter SEO solutions that save time and effort. The tool is perfect for adding finishing SEO touches to your content. What does Yoast […]
Read: "New feature: Yoast AI Generate released on Yoast SEO for Shopify!"
Today, we’re welcoming Yoast AI Optimize to our family of AI features. These features are designed to make SEO tasks easier than ever by harnessing the power of AI. The tool is perfect for marketing professionals, freelance writers, and content strategists. This brand-new feature ensures your carefully crafted content is search engine friendly. What does […]
Read: "New feature: Introducing Yoast AI Optimize"
