Hi everyone! 👋 I’m Beth and I have been working at Yoast since January 2024. After starting out as a Digital Product Marketer, I'm now Product Marketing Manager in the Marketing department
You can find Beth on: Linkedin
As the Product Marketing Manager at Yoast, I sit firmly at the intersection of product and marketing, the best of both worlds
My focus is on making complex marketing work simple, structured, and effective, ensuring our customers understand exactly how our tools can help them stay visible in an ever-changing search landscape
I’m a systems thinker who is obsessed with the little details
Before joining the Yoast team, I honed my skills across digital marketing and general agency environments, and even took a dalliance into education, which taught me that I truly love a challenge
Working at Yoast provides the perfect outlet for me to geek out on everything from TAM sizing and market analysis to the technical nuances of AI-driven discovery and Schema
I believe that good content deserves to be discovered, and I love the challenge of building the bridge between technical product development and the emotional truth of the customer
Outside of work, I’m most likely to be found listening to a historical audiobook while knitting or sewing. I love meeting up with friends for a good ‘chinwag’ or getting out-and-about for some fresh air in the Lake District and beyond! 🙂
Yoast already shows you which product images are missing alt text. Now you can fix them. Yoast AI Generate for image alt text is new in Yoast WooCommerce SEO 17.0, out today alongside Yoast SEO and Yoast SEO Premium 28.8. You generate alt text from your product data and the photo itself, then review and […]
Read: "Yoast AI Generate for image alt text: from flagged to fixed"
You can now use your AI tool to update titles, meta descriptions, and social previews. This release also includes our yearly cleanup of deprecated code.
Read: "Yoast SEO 28.7: more Abilities updates and our yearly code cleanup"
Yoast SEO AI+ for Shopify is live today. The new plan combines Yoast SEO for Shopify with Yoast AI Brand Insights, giving you visibility into how AI systems like ChatGPT, Gemini, Claude, and Perplexity describe your brand, alongside everything you already rely on for search. Why now More shoppers are starting their search with AI […]
Read: "Introducing Yoast SEO AI+ for Shopify"
If you’ve been setting up MCP connections or agentic workflows, this release is for you. You ask an AI tool to check your site’s SEO. It comes back with real findings: a product page that’s telling Google it’s a recipe, a link still pointing to an old test version of your site. Helpful, but useless […]
Read: "Turn your AI tools from spectators into collaborators with Yoast"
The Yoast SEO Bulk Editor already helps you update titles, meta descriptions, and focus keyphrases across your whole site, filter by content type, and let Yoast AI draft metadata you approve before it saves. This update builds on that: it’s now easier to spot exactly which posts need attention, catch AI suggestions that need a […]
Read: "What’s new in Yoast SEO 28.4: find, fix, and generate at scale"
The Yoast SEO Bulk Editor already gave you one place to update titles and meta descriptions across your whole site. Now it does much more. This release adds focus keyphrases to the editor, new search and status filters, a dedicated view for every content type, and AI-drafted metadata with Yoast SEO Premium. In short: you […]
Read: "New in the Yoast SEO Bulk Editor: filters, focus keyphrases, and AI drafts"
Elementor recently introduced a new way to build pages, called the atomic editor. If you’d switched to it, you may have noticed something annoying: Yoast SEO couldn’t see your content. Your text length, keyphrase checks, and readability results came back empty, even on a page full of content. We’ve fixed that. Yoast SEO now reads […]
Read: "Yoast SEO now works with Elementor’s new atomic editor"
Yoast AI Brand Insights, part of the Yoast SEO AI+ plan now lets you scan how your brand appears in answers generated by Claude. You can see your Claude data alongside ChatGPT, Perplexity, and Gemini, all in one dashboard. Why Claude is worth paying attention to Think about how your own customers are making decisions […]
Read: "New: Track your brand visibility in Claude with Yoast AI Brand Insights"
Yoast SEO Premium 27.6.1 is out now. This release contains a security fix affecting the Redirect Manager in Yoast SEO Premium. The good news: the vast majority of users are not impacted. If you’re a customer of Yoast SEO Premium, Yoast WooCommerce SEO, or Yoast SEO AI+, please read on. Are you affected? The vast majority of customers are not impacted. Your site is only potentially […]
Read: "Security patch: Yoast SEO Premium 27.6.1"
If you’ve ever opened a new post and immediately closed it again because you had no idea what to write, this one’s for you. Yoast AI Content Planner is now available for Yoast SEO Premium users. Open a new post in your WordPress editor and you’ll find five relevant post ideas waiting for you, built from your existing site content. Pick one and […]
Read: "New: Yoast AI Content Planner turns a blank post into a structured draft"
