Avoid broken links and 404 errors with the redirect manager in Yoast SEO Premium
Sometimes, managing a website means you need to delete or move pages. Maybe you have outdated information, or you’re just doing some spring cleaning. Deleting comes with a risk, which you can avoid if you use the Yoast SEO Premium redirects manager.
When you delete a page, it doesn’t just disappear from the search engine index. That means that people could still land on it. When they do, they’ll find a 404 error. That’s a poor user experience, which can be harmful to your SEO. It also means that any value that page had (from links and mentions) is lost forever.
So it’s really important to avoid those dead-ends. You can do this by redirecting your users to another page. Our redirect manager lets you do just that – and it even helps you to automatically create redirects when you move or delete content. That’s great for users, great for search engines, and great for your workflow!
301 is the right kind of redirect for permanently deleted or moved pages, as well as pages with a refreshed permalink structure. When search engines see the redirect code, they understand that the page is no longer available. So, they stop indexing it – and that’s exactly what you want!
302 Found and 307 Temporary redirect
Both 302 and 307 are temporary redirects. The difference is that the 302 code contains less information about the redirect. 307 is less vague and it tells search engines that the content has a temporary location, but it will be back soon.
410 Content deleted
You can use this redirect when you delete a post or a page for good, and you know for sure it will not be coming back. The 410 code tells search engines that they should delete the page from their index.
451 Content unavailable for legal reasons
Hopefully, you will not have to use the 451 redirect. But, it can come in handy if you ever end up having to remove content due to legal reasons.
✅ Import & export your redirects
With Yoast SEO Premium, you can export and import all your redirects in/from a CSV file. A CSV file gives you a complete overview of all the redirects on your site. The benefit of such a file is that it allows you to make (bulk) changes to your redirect, and import it again when you’re done. The changes are effective immediately!
✅ Create REGEX redirects
Here’s a powerful tool for advanced users! Yoast SEO Premium enables you to create REGEX redirects (Regular Expressions redirects). This means that you can redirect a group of URLs that contain a certain word or expression with one redirect.
✅ Scale the redirects
One more time, advanced users can rejoice! The redirect manager has been built for scale. By default, we use PHP to fix the redirects. For those that can handle it, we offer the option to write the redirects to a separate file, to include in your Apache or NGINX server config.
How does the redirect manager work?
We told you it is easy, but to convince you, we also need to show it. Here is how the redirect manager works.
After deleting a post or page our plugin will immediately ask you what you’d like to do with the old URL. To make things easier, it also gives you the most common options to choose from.
And there more good news! When you decide to change the URL of an existing post or page, Yoast SEO Premium automatically creates a redirect from the old to the new URL. You don’t even have to think about it!
Want to get an overview of your redirects? Or need more options? Go to Redirects under the SEO menu item on your left-hand side. Here you can easily enter the old URL and the new one you’d like to redirect it to. You can select the type of redirect and you’re done!
Need some more convincing? Here’s is a video message from Joost, explaining what the redirect manager does and why you need it!