FAQ pages not only help answer all the questions your customer might have, but they also provide a great way of getting your content to stand out in search results. Of course, you have to put in some work to get those.
In this case, it means you have to add valid FAQ schema data if you want Google to highlight your FAQ in the search results. That sounds like scary stuff, but, luckily, Yoast SEO makes publishing eligible FAQ pages as easy as pie — and for free as well! All you need is the WordPress block editor and the Yoast SEO FAQ content block!
Simply make a new page, search for the Yoast SEO FAQ block and add it. Fill in a question in the top field and give an answer to that question in the field below. Continue to add questions and answers as you see fit. Done? Save the page and publish it! Not soon after, you’ll see Google picked up your FAQ and highlighted it in the results.
No need for a developer. No coding necessary!
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The Schema implementation is available for free. But, if you are serious about your site Yoast SEO Premium can help you make your job a lot easier.
Many sites have some sort of FAQ page — this is the place to collect all common questions about a product, service or company. It is often used by customer support teams to help offload some of the common questions that keep popping up. While not every site needs an FAQ, many sites — and users — benefit from having one.
Are FAQ pages visible in the Google search results?
Yes, they are very visible — and easy to get. Just by using the Yoast SEO FAQ structured data content block you stand a very good chance of getting an FAQ rich result. The FAQ is one of the latest search enhancements in Google. Sites are still scrambling to add this, so using the Yoast SEO FAQ content block gets you a leg up. Imagine what you can do with this!
Why do both machines and humans like the FAQ format?
Humans as well as machines love block-based content — it’s nicely contained and easy to digest. Working with the new block editor in WordPress lets you quickly build up a beautiful page. Simply pick the type of block you need and fill it in. The Yoast SEO content blocks are easy to use as they speak for themselves!
Is it easy to make an Schema powered FAQ page?
Yes, it’s very easy! Collect your questions and answers, add an FAQ to your page and start filling it! It really is that simple. Do think about what you want to achieve with the page, though. An FAQ is not a catch-all for random questions you think your users might have.
Does the FAQ code tie into the graph Yoast SEO builds?
Yes, of course. One of the most impressive features in Yoast SEO is its elaborate Schema implementation. Schema structured data helps search engines make sense of your content. It can help them understand that this web page contains questions and answers about a product, made by a specific brand. Search engines no longer have to figure everything out themselves, by just reading content and following links. Yoast SEO is the first plugin that fully ties all aspects of the site into one big graph. A graph describes how your site is connected to your pages, organization, authors et cetera.
Did you know?
Rich results in search engines are often powered by structured data. Add this to your pages, how-to articles, FAQ pages, and/or products, improves the chance of Google showing your content in a highlighted way. To help you, Yoast SEO automatically adds structured data.
How to add an FAQ in WordPress with Yoast SEO?
It just takes a couple of steps to add a great FAQ page to your WordPress site. Here’s are the steps:
Open the page where you want to add the FAQ
Open the block editor in your WordPress backend. Make a new page or open your existing FAQ page. Hit the + button in the spot where you want the FAQ block to appear to open the block library.
Search for the Yoast SEO FAQ content block
After opening the block library, you can either search for the Yoast SEO FAQ content block or find the Yoast SEO Structured Data block dropdown. You can also type /faq in an empty block to make the FAQ block appear — this is the quickest way.
Fill the block with questions and corresponding answers
The block appears and you can start filling the fields. Add as many questions and answers as you need, but keep it relevant and on-topic. If needed, you can add images to the answers. You can also delete individual questions and change the order on the fly.
We have more free structured data content blocks!
The Yoast SEO content blocks make it easy to add specific types of content to your site, like FAQs and how-tos, while also automatically adding structured data. They help you fill in the blocks and place them properly. At the moment, we have two blocks: one for FAQ pages and one for how-to articles. We’re currently working on a number of additional content blocks for the block editor!
Full developer documentation and API
Want to know more about our expanding Schema implementation? Looking to extend it with your own properties? Look no further! We have full Schema documentation on our developer portal. Go check it out!
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