Time is a precious commodity, and reading online content takes time. Still, many of us can’t really tell how long it takes to read an article just by looking at it. Even if you know the number of words on a page, it won’t easily translate into time spent reading. Fortunately, there’s a simple solution for this: displaying the estimating reading time on top of your article!

The Yoast SEO Premium plugin helps you make your WordPress posts and pages more user-friendly. It automatically calculates the estimated reading time for you as a writer. On top of that, it also allows you to effortlessly display the reading time on your pages.

Why do I need to display an estimated reading time on my pages? 

The Yoast SEO Premium feature in WordPress is designed to help both you and your audience. Providing an estimated reading time makes your pages user-friendly. And, when you know how much time reading your content takes, you can decide if you need to write more or trim down your writing.

✅ Effortlessly increase the user-friendliness of your pages and convince people to stay on your site

When a reader clicks on a link, they have certain expectations. They want to get information as efficiently and quickly as possible. Displaying the time it takes to read the content increases the user-friendliness of your pages. In addition, knowing the time it will take them to read the page may convince people to stay on it. As a result, you may decrease the bounce rate, which is excellent for SEO!

✅ Create content that matches the needs and habits of your audience

If you know your audience, you should know what kind of content they prefer and how much time they spend on your site. With the estimated reading time feature in Yoast SEO Premium, you’ll find out precisely how long it takes to read an article you wrote. That will help you decide if you need to edit your content and make it more suitable for your audience’s needs.

How does displaying the estimated reading time feature work in Yoast SEO Premium? 

There are two ways to use this feature. If you want to share the estimated reading time with the audience, all it takes is for you to use the Gutenberg block editor in WordPress. That will allow you to add the Estimated reading time block to your post. The Yoast SEO Premium plugin will then automatically calculate and display the time on the page.

Yoast SEO Premium plugin estimated reading time block in WordPress

Alternatively, if you want to calculate the estimated reading time without displaying it, you can use the Insights tab. The plugin will show the estimated reading time automatically whenever you use the Yoast SEO Premium insights.

The Insights tab in the Yoast SEO Premium plugin for WordPress, displaying the estimated reading time.

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