Yoast SEO archives

Recent Yoast SEO articles

New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check

20 September 2022 | Edwin Toonen

Do you have trouble getting your product to show up on Google? Are your competitors getting rich results, but the search results for your product are boring? It might be that Google doesn’t know every detail of your product. For instance, you might miss the product identifiers that Google uses to understand your products thoroughly. …

Read: "New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check"
New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check

Yoast SEO Premium 19.2: A new inclusive language analysis — in beta

23 August 2022 | Edwin Toonen

Non-inclusive language excludes people based on beliefs, gender, sexuality, or health, while inclusive language uses better alternatives to words that people might find harmful. Making your content inclusive helps you to reach a broader audience. But while writing, it is surprisingly easy to exclude people by accidentally using the wrong words. While inclusive language has …

Read: "Yoast SEO Premium 19.2: A new inclusive language analysis — in beta"
Yoast SEO Premium 19.2: A new inclusive language analysis — in beta

Open-source software, open Schema protocol!

18 August 2022 | Edwin Toonen

We’re massive advocates of using Schema structured data to help search engines understand website content. Our plugins automatically take care of anything Schema-related for you, but we know that we’re not the only ones to do so. It’s possible to use our Schema output in combination with other tools. Although, sometimes, things may not work …

Read: "Open-source software, open Schema protocol!"
Open-source software, open Schema protocol!


Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements

We’re always working to improve and refine the Yoast SEO user experience with every release. In this release, we’ve rolled out improvements to our Schema structured data implementation and fixed a couple of bugs. Aside from that, we’ve decided to include some exciting additions to our plugins, starting with a new emoji picker tool and …

Read: "Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements"
Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements

Schema – why you NEED Yoast SEO to do it right!

20 July 2022 | Marieke van de Rakt

You might have heard that you need structured data on your website. Not only will Google understand your content better, but it will also increase your chances of getting those shiny rich results. In Yoast SEO, we output schema as a graph. This means it’s all tied together and the relationship between various elements is …

Read: "Schema – why you NEED Yoast SEO to do it right!"
Schema – why you NEED Yoast SEO to do it right!

Things we don’t do in Yoast SEO and why

13 July 2022 | 4 Comments | Edwin Toonen

We take pride in our products and our company history here at Yoast. We’ve been around since 2010 and we’ve helped to optimize millions of websites across numerous industries. Throughout our existence, we’ve introduced many new features and made countless improvements to our plugins. The Yoast SEO plugins that you’ve come to know and love …

Read: "Things we don’t do in Yoast SEO and why"
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Things we don’t do in Yoast SEO and why

Yoast SEO 19.3: Schema improvements, new word complexity assessment

12 July 2022 | Edwin Toonen

Something has to be readable for machines and humans to understand it, right? Easy-to-read content has a greater chance of success as more people tend to understand it quickly. The same goes for machines — search engines rely on structured data to help them understand the meaning of your pages. In Yoast SEO 19.3, we’re …

Read: "Yoast SEO 19.3: Schema improvements, new word complexity assessment"
Yoast SEO 19.3: Schema improvements, new word complexity assessment

Yoast SEO 19.2: IndexNow, crawl settings, and WordProof

28 June 2022 | Edwin Toonen

Today is a good day. The next batch of Yoast SEO releases comes with a ton of new stuff that helps your site get noticed by search engines. We’re launching an IndexNow integration, expanded our crawl settings with advanced features, and added a WordProof integration to help timestamp privacy pages on the blockchain. Read up …

Read: "Yoast SEO 19.2: IndexNow, crawl settings, and WordProof"
Yoast SEO 19.2: IndexNow, crawl settings, and WordProof

Yoast SEO 19.1 & Premium 18.7: More crawl settings

14 June 2022 | 3 Comments | Edwin Toonen

As we’ve said many times, crawlability is an important aspect of SEO. Your site has to do away with technical hurdles that can hinder crawling while keeping the number of crawlable URLs in check. Crawlers are eager to crawl everything they can find on your site — even if you have a small site with …

Read: "Yoast SEO 19.1 & Premium 18.7: More crawl settings"
Yoast SEO 19.1 & Premium 18.7: More crawl settings