Do you have trouble getting your product to show up on Google? Are your competitors getting rich results, but the search results for your product are boring? It might be that Google doesn’t know every detail of your product. For instance, you might miss the product identifiers that Google uses to understand your products thoroughly. …Read: "New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check"
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Recent Yoast SEO articles
Non-inclusive language excludes people based on beliefs, gender, sexuality, or health, while inclusive language uses better alternatives to words that people might find harmful. Making your content inclusive helps you to reach a broader audience. But while writing, it is surprisingly easy to exclude people by accidentally using the wrong words. While inclusive language has …Read: "Yoast SEO Premium 19.2: A new inclusive language analysis — in beta"
We’re massive advocates of using Schema structured data to help search engines understand website content. Our plugins automatically take care of anything Schema-related for you, but we know that we’re not the only ones to do so. It’s possible to use our Schema output in combination with other tools. Although, sometimes, things may not work …Read: "Open-source software, open Schema protocol!"
You need to have nice-looking snippets to get more clicks. One way to ensure your site looks good when it appears in the search results is to use Yoast SEO’s Google snippet preview. It simulates what a search result for your page would look like and allows you to edit the tile, slug, and description! …Read: "How to use the Google snippet preview in Yoast SEO"
Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements
We’re always working to improve and refine the Yoast SEO user experience with every release. In this release, we’ve rolled out improvements to our Schema structured data implementation and fixed a couple of bugs. Aside from that, we’ve decided to include some exciting additions to our plugins, starting with a new emoji picker tool and …Read: "Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements"
You might have heard that you need structured data on your website. Not only will Google understand your content better, but it will also increase your chances of getting those shiny rich results. In Yoast SEO, we output schema as a graph. This means it’s all tied together and the relationship between various elements is …Read: "Schema – why you NEED Yoast SEO to do it right!"
We take pride in our products and our company history here at Yoast. We’ve been around since 2010 and we’ve helped to optimize millions of websites across numerous industries. Throughout our existence, we’ve introduced many new features and made countless improvements to our plugins. The Yoast SEO plugins that you’ve come to know and love …Read: "Things we don’t do in Yoast SEO and why"
Something has to be readable for machines and humans to understand it, right? Easy-to-read content has a greater chance of success as more people tend to understand it quickly. The same goes for machines — search engines rely on structured data to help them understand the meaning of your pages. In Yoast SEO 19.3, we’re …Read: "Yoast SEO 19.3: Schema improvements, new word complexity assessment"
Today is a good day. The next batch of Yoast SEO releases comes with a ton of new stuff that helps your site get noticed by search engines. We’re launching an IndexNow integration, expanded our crawl settings with advanced features, and added a WordProof integration to help timestamp privacy pages on the blockchain. Read up …Read: "Yoast SEO 19.2: IndexNow, crawl settings, and WordProof"
As we’ve said many times, crawlability is an important aspect of SEO. Your site has to do away with technical hurdles that can hinder crawling while keeping the number of crawlable URLs in check. Crawlers are eager to crawl everything they can find on your site — even if you have a small site with …Read: "Yoast SEO 19.1 & Premium 18.7: More crawl settings"