Facebook Page Insights explained

3 November 2015 by Michiel Heijmans » - 13 Comments

Facebook Insights explained

Last week, we’ve been talking about Twitter Analytics. Naturally, this next article in our social media series is about Facebook Page Insights. This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends »

Category: Social Media

Google Analytics by Yoast: Free vs Premium

1 September 2015 by Thijs de Valk » - 11 Comments

google analytics free vs premium

We have two versions of our Google Analytics by Yoast plugin: a free and a premium version. We’ve had some questions about the difference between the two. And while we can mention the additional features the premium version offers, this doesn’t explain how those premium features could benefit you. So in this post I’ll explain the difference between »

Categories: Analytics, WordPress

Should we move to an all HTTPS web?

13 January 2014 by Joost de Valk » - 45 Comments

HTTPS Everywhere

There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so »

Category: General SEO

Google Analytics for WordPress reaches version 4

7 July 2010 by Joost de Valk » - 149 Comments

Google Analytics has gotten so many new features in the last year, that the only way I could incorporate those into my Google Analytics plugin, which has been downloaded times, was by doing an almost complete rewrite. That’s why today, I’m proud to announce version 4.0 of this plugin. What’s new with this Google Analytics »

Categories: Analytics, WordPress

Searching Without Result

1 October 2009 by Joost de Valk » - 25 Comments

Justin Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, e-commerce website or your blog) is vital to get a glimpse of what your visitors are looking for but can’t find on your website. Beneath you will find more »

Category: Analytics

Track SEO rankings and Sitelinks with Google Analytics II

2 September 2009 by André Scholten » - 108 Comments

Earlier this year I did a guest post on this site to show you how to track your SEO rankings with Google Analytics. It was quite some news for a lot of people, just take a look at the 300+ comments. And now it’s time for the follow-up. Google’s new technology Since a while Google »

Categories: Analytics, General SEO

A Rankings Filter in Analytics: the video

18 January 2009 by Joost de Valk » - 23 Comments

Because André’s excellent post raised a couple of questions, I decided to do a video on how to implement the rankings filter. It explains how to do the first and second filter André mentioned in his post, I’ve added a third filter to lowercase the campaign term, and the final filter is André’s awesome add »

Category: Analytics

Technorati Pepper for Mint

18 November 2008 by Joost de Valk » - 14 Comments

I’ve been playing with the thought of developing a Pepper for Mint for ages, but never got to it. Tonight I decided to do it, and it turned out to be incredibly easy! So I’ve developed a Pepper that has two panes, one displays your Technorati scores like this: The other displays the latest links »

Category: Analytics

The “Yoast Post” and more

14 July 2008 by Joost de Valk » - 1 Comment

Mel Carson has done a great great post (cough) on the MS AdCenter community blog, thanking me for my work on the AdCenter Analytics plugin. Well, Mel, my pleasure (and kudos for the great headline :) )!

Category: Analytics

Web Analytics Congress: the learnings

29 May 2008 by Joost de Valk »

I’ve had a great day at the web analytics congress, the keynotes by Neil Mason and my good friend Avinash Kaushik were inspiring as ever, and Mieke from had a nice presentation. Not much real news in there for me, but very, very inspiring. What I saw today was mostly this though: even though »

Category: Analytics