Analytics


Should we move to an all HTTPS web?

There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so…

Google Analytics for WordPress reaches version 4

Google Analytics has gotten so many new features in the last year, that the only way I could incorporate those into my Google Analytics plugin, which has been downloaded times, was by doing an almost complete rewrite. That’s why today, I’m proud to announce version 4.0 of this plugin. What’s new with this Google Analytics…

Searching Without Result

Justin Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, e-commerce website or your blog) is vital to get a glimpse of what your visitors are looking for but can’t find on your website. Beneath you will find more…

A Rankings Filter in Analytics: the video

Because André’s excellent post raised a couple of questions, I decided to do a video on how to implement the rankings filter. It explains how to do the first and second filter André mentioned in his post, I’ve added a third filter to lowercase the campaign term, and the final filter is André’s awesome add…

Technorati Pepper for Mint

I’ve been playing with the thought of developing a Pepper for Mint for ages, but never got to it. Tonight I decided to do it, and it turned out to be incredibly easy! So I’ve developed a Pepper that has two panes, one displays your Technorati scores like this: The other displays the latest links…

The “Yoast Post” and more

Mel Carson has done a great great post (cough) on the MS AdCenter community blog, thanking me for my work on the AdCenter Analytics plugin. Well, Mel, my pleasure (and kudos for the great headline :) )!

Web Analytics Congress: the learnings

I’ve had a great day at the web analytics congress, the keynotes by Neil Mason and my good friend Avinash Kaushik were inspiring as ever, and Mieke from Independer.nl had a nice presentation. Not much real news in there for me, but very, very inspiring. What I saw today was mostly this though: even though…

Web Analytics Congress in the Netherlands

I’m currently at the web analytics conference here in the Netherlands, where Neil Mason of Applied Insights is doing the keynote speech, saying he doesn’t actually like web analytics, but rather calls it online marketing optimization and I feel strangely at home…

Blog Metrics 1.0

I finally found the time (while I should be doing other things) to upgrade my Blog Metrics plugin and release it for all of you to enjoy. It now shows the standard deviation on most metrics and comes with a widget!