If you want to give your products or events an extra push, advertising is a good way to achieve that. But, should you promote your stuff on Facebook? Or is it better to use Google Ads (previously Adwords) to drive traffic to your site? If you have to choose, perhaps because of a limited budget, you’ll …Read: "Ask Yoast: Facebook or Google Ads advertising?"
Online advertising is a way to increase brand awareness, to get more customers and to drive your sales. On the other hand, if you own a successful site or blog, advertisers can help you make money from your site. Read about it here!