Just writing a blog post every day does not pay the bills. For some bloggers, the ultimate goal of their blog is to be able to make a living out of it. But in what ways can you actually make money with your blog? In this post, we’ll talk you through a few ways of monetizing your blog. We’ll give some practical tips and discuss the up- and downsides of these different strategies!
1. Selling your own products
Of course, you could make money with your blog by selling your own products. The moment you start selling your own products, your blog will also become a shop. Selling products doesn’t necessarily mean selling physical products. You could also sell digital products like eBooks or apps.
For lots of (larger) companies, the blog is a section on their website, mostly used as a marketing tool. A company blog could be a really powerful tool to get some indirect sales. If you blog regularly about relevant topics, you show your audience your expertise and involvement. Also for people who offer to consult, or give workshops, for instance, a blog can be the way to present yourself to the world. The exposure to your blog will, in the end, result in more sales for your company.
You can set up an area on your blog’s homepage dedicated to running advertisements. You’ll get paid based on the number of clicks on the banner, or on the number of times the ad is shown to your audience. Google Adsense has a relatively easy pay-per-click model you can set up in just a few steps. Google Adsense will then decide which ads will be shown on your webpage.
Advertising is simple to set up, but it won’t make you rich unless you have a lot of visitors. Also, ads can make your site much slower and potentially annoy your readers if you place too many. Above that, ad blocking has become more and more prevalent. A growing group of people uses software that will hide all advertisements. This trend is making advertising with Google Adsense somewhat more difficult. It’s hard to predict how ad blocking will develop from here.