INCLUDED IN ALL PAID PLANS, CERTIFICATE INCLUDED
International SEO training
Reach every market you target, in every language
Selling in more than one country or language? This course covers everything you need: international keyword research, the right domain structure for your markets, and hreflang, the tool that tells Google which page to show which user.
Included in Yoast SEO Premium, Yoast WooCommerce SEO, Yoast SEO for Shopify and Yoast SEO AI+
Not sure yet? Start your free sample lesson
11 video lessons
Across 4 modules, from basics to hreflang implementation
Certificate included
And a badge for your site
Works on any site
The concepts and standards apply regardless of CMS
Why start with international SEO
Selling in multiple countries or languages means search engines need to know which page to show which visitor. Get it right, and customers land on the version of your site that speaks to them. Get it wrong, and you can end up competing against your own pages, or showing the wrong language entirely. This course covers the concepts and the technical setup, keyword research, domain structure, and hreflang, so you can do both.
Who teaches this course
Every lesson is made by Yoast’s SEO specialists, the same team that solves technical SEO challenges at the scale of the 13+ million sites running Yoast SEO. International SEO is fundamentally a scale problem: more languages mean more pages, more hreflang links, and more ways for something to break. This course comes from a team that’s seen what breaks it, and how to fix it before it does.
- They build the #1 SEO plugin for WordPress.
- Between them, they have more than 100 years of WordPress experience.
- Companies including Facebook, eBay, and The Guardian use Yoast.
Go at your own pace
No deadlines, and your access doesn’t expire.
Pick up where you left off
Your progress is saved automatically.
Works on any site
The fundamentals apply whether or not you use WordPress.
What topics are covered in the course
Introduction to international SEO
A refresher on holistic SEO, then an introduction to what international and multilingual SEO actually involves.
International keyword research
Research keywords in every language you target, and adapt your copy so translation doesn’t undermine your rankings. Yoast SEO’s readability and SEO analysis supports 20+ languages, so you can apply what you learn directly.
Domain structure
Choose the right setup for your markets: top-level domains, subdirectories, subdomains, and how to target multiple languages within one country.
hreflang basics
What hreflang is, and why it’s the tool that tells Google which page to show which user.
hreflang implementation
Canonical tags, return links, self-links, and x-default: the pieces that make an hreflang setup actually work.
hreflang risks and maintenance
What breaks a hreflang implementation, and how to keep it working as your site grows.
I much better understand the inner-workings of SEO, how it functions, what Google is looking for and why. Breaking it down as you did made the information easy to retain.
Lynn Tall – Founder and Owner, Rugadvocate
What you get
Did you know?
Part of Yoast SEO Academy
Want the bigger picture first? All-around SEO training covers every SEO fundamental. This course goes deep on one area: reaching customers across countries and languages.
Yoast SEO Premium
Unlock international SEO training
This course covers international keyword research, domain structure, and hreflang, everything you need to reach customers across countries and languages, with 11 video lessons and a certificate when you finish. It’s included with any paid Yoast plan.
- Full access to the all-around SEO training and every other course in the Academy, each with its own certificate
- New courses added to your plan as they launch
- The Yoast SEO Premium plugin, with guidance built into WordPress as you write
- Local SEO, News SEO, and Video SEO plugins
- One seat for the Yoast SEO Google Docs add-on, check drafts before they reach WordPress
- 24/7 support from real people
Running WooCommerce or Shopify instead? Yoast WooCommerce SEO and Yoast SEO for Shopify include this course too.
No course can promise that. What this course does is help you set up international SEO correctly, keywords, domain structure, and hreflang, so search engines show the right page to the right user.
No. The course teaches the SEO concepts and technical setup. How you handle translation itself (in-house, an agency, or a translation tool) is up to you.
No. This course teaches the SEO concepts and technical standards, canonical tags, hreflang, x-default, that apply to any site or CMS. Some lessons may reference how Yoast SEO handles a task, but the underlying concepts work everywhere.
Refreshing your knowledge: under 2 hours
New to international SEO, going in depth: 4 to 6 hours
Get yourself a coffee and join us monthly to catch up on SEO
You’re busy running a site or a team, not tracking every SEO headline. The SEO Update by Yoast fits into one coffee break a month: our Principal SEOs break down what’s actually happening across search and AI, so you don’t have to piece it together yourself. Recorded live with audience Q&A, and a recording’s available afterward if you can’t join live.
Expert analysis of the latest SEO & AI news developments with Carolyn…