Link Building 101

Link Building 101Most people understand by now that links have a very real influence on rankings in search engines. How it works and in which ways a link can influence your ranking is often unclear though, resulting in many myths. This link building 101 tries to explain the basics of link building and to refute some of the myths around it.

How does a link help your site?

A link to your site “helps” in four ways:

  • It adds value to the “receiving page”, allowing it to improve its visibility in the search engines.
  • It adds value to the entire receiving domain, allowing each page on that domain to improve its rank ever so slightly.
  • The text of the link is an indication to the search engine of the topic of the website and more specifically the receiving page.
  • People click on links, resulting in so called “direct traffic”.

The value of a link for the receiving page is determined in part by the topic of the page the link is on. A link from a page that has the same topic as the receiving page is of far more value than a link from a page about an entirely different topic.

On top of that, a link from within an article is worth way more than a link from a sidebar or a footer. Furthermore the more links there are on a page, the less each individual link is worth.

So what makes a good link?

Imagine, you’re working on a link building campaign for this Link Building 101 post and you get to choose where to place a link and what page to point it at. You’ll have to consider the following questions:

  • How strong is the site / page that’s going to link out?
  • Which receiving pages on my site make most sense as far as topic is concerned?
  • Which page of this set of sensible pages would deliver the best ROI when it’s ranking?
  • Which page is most sensible for the visitor of the linking page, clicking on the link?

The last question is often the one best to ask of yourself: link building delivers, if done well, better rankings and more direct traffic. You have to keep in mind though that in most cases those visitors coming to you directly from the other site will behave differently from people coming from the search engines. Say you get a link from a site aimed at elderly women, these people will behave drastically different from the diverse public you’ll get from the search engine when the page starts ranking. In your design of the page, you’ll have to account for both.

How strong a site and/or a page is, can be judged on several criteria, PageRank being one of them, though often not very accurate. MozRank is useful at times, but the most useful and sensible check often is the following: does the page that you want a link from, rank in the top 20, 30 or even 50 for terms related to the page you’d want it to link to? If the answer to that is yes, a link on that page is usually a good idea.

Link Building 101: The anchor text

If you’ve decided which page you’re going to be linking to, the second question arises: which anchor text will you be using? The anchor text in itself influences two things:

  • The anchor text indicates to the search engine what the topic might be of the page the link points at and it can therefor help that receiving page rank for that term. If you want to rank for “WordPress SEO”, you’d want to have links to that page with anchor texts like “WordPress SEO”, “SEO for WordPress”, etc.
  • The anchor text also has an effect on how many people will be clicking on the link. While from the above bullet you might have gathered that “click here” is a horrible anchor text, as you probably don’t want to rank for it, it does tend to get clicked well and therefor gets you more visitors.

Of course, don’t overdo this. If all links, or a too large percentage of links to your site and / or page have the same anchor text, you’ll look like a spammer. So if you’re actively link building, vary your anchor text.

As you see, these are not trivial decisions, ones you have to make on a site by site and page by page basis. You don’t always have the luxury of controlling anchor text and to be honest, that’s a good thing; way too much sites out there would have a far over optimized “link profile” if they had such a level of control. Because you have to make these decisions on a site by site basis, buying a “backlink package”, something still far too common these days, is often a wrong decision.

Link Building 101: Are there any rules about links?

There are two kinds of rules that influence SEO and thus link building. First of all, there are the rules of the search engines, with Google having said most about links. Then there’s the law about advertising, these laws differ per country but especially within the EU they tend to have the same “ring”.

What Google says about links and link building

In their article on link schemes Google gives some examples of links that can influence your ranking negatively. This deals with both links to and from your site (f.i.: don’t link to spam sites). They’re most clear about paid links though: they’re a violation of their guidelines and can lead to a ban of your website.

This isn’t to say that such links would have an immediate negative effect. In fact, in the short term they might even boost your rankings, as quite often Google has to take manual action to discount those links, as not in all cases Google see whether a link has been paid for or not. But, especially keeping in mind the recent debacles with JC Penney and Overstock.com, both of whom have been penalized by Google and publicly scolded for their behavior by the press, this tactic is seldom worth while.

Google recently published an article on quality links on the Google Webmaster Blog, it’s worth reading to get their perspective.

The law about links

I’ve talked about the Dutch specifics in an article on Marketingfacts recently, which in trun goes back to an article on eConsultancy: if something is an ad, it has to be visibly (for the visitor) marked as such. A paid link could under these new rules be called an ad and would therefor have to be disclosed. I don’t see a court case just yet, but it’s a good thing to keep in mind.

Link Building 101: Read More

Outside of this link building 101 a lot is being written about the topic and a large part of it is, excusez le mot, crap. Because of that I’d like to point you at some sources that I do consider worth while:

  • Wiep.net
    The blog of my fellow countryman Wiep Knol, an amicable guy and great link builder.
  • Eric Ward aka LinkMoses
    When I went to my first class in high school in ’94, this guy was already doing link building. His insights are therefor based on a treasure trove of experience.
  • LinkSpiel by Debra Mastaler
    She has more of a wider marketing approach to link building and is therefor very usable for each and everyone.

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82 Responses

  1. Pothi KalimuthuBy Pothi Kalimuthu on 2 March, 2011

    I’m just starting out on link building on a couple of my own sites. This article gives an amazing introduction to link building. Oh, about Eric, can’t agree more, he is the source of link building!

    • RolandBy Roland on 24 March, 2011

      Thank you for this article Joost. I’m just starting out with LinkBuilding but I now know it’s not an easy task, and it takes a lot of work and effort just like anything else. It won’t happen overnight, so don’t expect it to!

  2. Elja TrumBy Elja Trum on 2 March, 2011

    So, in short.. There are no shortcuts, just create a good link profile by participating in related sites? :)

    • Joost de ValkBy Joost de Valk on 3 March, 2011

      There are no real shortcuts in SEO indeed :)

      • Steve JenningsBy Steve Jennings on 8 March, 2011

        Couldn’t agree more, hard graft will win out every time!

  3. Jim RudnickBy Jim Rudnick on 2 March, 2011

    @Joost…liked your piece, and have to add that Ross over at this URL, blogged today on the value of varying your anchor text that fits in nicely with your posting above too!

    Vary your Anchor Text

    :-)
    Jim

    • Joost de ValkBy Joost de Valk on 3 March, 2011

      Heh yeah I read it too, funny coincidence.

  4. Ed ClarkeBy Ed Clarke on 2 March, 2011

    So Just out of interest, If you have links on sites that have a very low page rank, will this in effect lower your site’s ranking? i.e having thousands of links to week sites – will this not effect your ranking or will it lower your ranking?

    • Joost de ValkBy Joost de Valk on 3 March, 2011

      Nope. As long as the links aren’t spam they will be good for you in most any case.

  5. Brent RangenBy Brent Rangen on 2 March, 2011

    There is no one that can replicate the effect of natural link building artificially, not in the same amount of links any ways. This is why I think programs like Ontology and AdGooRoo will become more popular. Competitor links and breaking down verticals by potential link partners is the way to prospect. As an seo agency owner, I can tell you, we place the majority of our resources into making the sites higher quality and link friendly rather than building thousands of self service links right off the bat.

    I guess I believe why try and trick google when you can just follow their directions to rank because you deserve to rank!

    • Joost de ValkBy Joost de Valk on 3 March, 2011

      Yeah Brent, that’s why I found out too, it’s so much easier to be “white”.

  6. BartBy Bart on 2 March, 2011

    Joost,

    Interesting stuff. I agree that in this day and age, natural link building by visitors using web 2.0 sites is much better in the long run. Having a user-friendly site with useful content will help.

  7. Amer KachmarBy Amer Kachmar on 3 March, 2011

    1) rel=”nofollow”
    Although you included links pointing to pages discussing it, it would have been a good idea to put a section in this post about it.

    2) Fix in your post:
    - “How strong a site and/or a page is can be judged on several criteria.” Remove the “is”

    - “If the answer to that is yes, a link no that page is usually a good idea.” “no” should be “on”

    - “The blog of my fellw countryman Wiep Knol, an amicable guy and great link builder.” “fellw” should be “fellow”

    3) Image Alignment in RSS Readers,
    The image of your post is not aligned correctly in RSS Readers. There is a plugin that solves this problem, it’s called “Align RSS Images”.

    • Joost de ValkBy Joost de Valk on 3 March, 2011

      1: not touched on on purpose, though probably should’ve made clear
      2: fixed, though the first isn’t true
      3: that involves adding CSS to RSS, which is basically against the standards, even though it might work…

      • Amer KachmarBy Amer Kachmar on 3 March, 2011

        2: you’re right about the first one, I read it again ;)
        3: I’ll follow the standards when Google do so.

        • michaleBy michale on 3 March, 2011

          fix your post:
          I’ll follow the standards when Google do so.
          should be: “…when Google does” :)

          • Amer KachmarBy Amer Kachmar on 4 March, 2011

            That’s right, I did notice that after I posted it, but unfortunately I can’t edit my comment ;)

  8. Gary AndersonBy Gary Anderson on 3 March, 2011

    Hi Joost.

    I found you a couple years when when I bought the StudioPress Themes developer package and have been paying attention to you since.

    I have used very cautious and “Common Sense” link building to my poor little-ole ugly personal blog for almost 2 years now.

    The home page of my blog has a Google page rank of 3! And I’m just a nobody blogger with less than 20 posts and I do NOT have hundreds of Backlinks (that I’m aware of).

    Although I’m just a “hobby blogger”, I’m an SEO addict as well. SEO is fun for me, so I guess I’ve figured out a secret sauce of some kind. Now if I can just figure out what I did right, maybe I could sell a small report. You think? LOL! :)

    Thanks for letting me blab!

    Gary Anderson.

    • Joost de ValkBy Joost de Valk on 3 March, 2011

      Google PR says nothing about how many links you have, in fact, one link from my homepage to a site would probably make it a PR4 or 5, if it had not other links.

  9. Rich KentBy Rich Kent on 3 March, 2011

    Ah, linkbuilding. Good overview Joost. Linkbuilding is really the bane of a web marketer’s existence. If you want to rank you have to engage in building links, but for valuable keywords you’re in a constant battle against spammers, scammers, and the unethical.

    Plenty of the keywords I work toward are dominated by people buying link packages on SEO forums and even ebay. In fact, I just saw an auction for links on 20 PR5 sites – right in the content on the homepage – for $160. A pretty good deal actually.

    Makes you wonder – if you can’t beat em, do you join em? Or do you wait for Google to catch up and figure out how to algorithmically ban these guys? Tough decisions, because while you’re waiting for the big G to make a move, you could be losing hundreds or thousands of dollars.

    I can definitely see things from JC Pennys and Overstock.com standpoint. I’d be willing to bet that the majority of the websites that replaced them had link packages that were developed just as unethically.

    • Joost de ValkBy Joost de Valk on 3 March, 2011

      If that’s true, those people will get caught as well. Call me naive, I believe that Google will win at least those simple battles.

  10. PaulBy Paul on 3 March, 2011

    I’ve had several people tell me that a great way to get incoming links is to continually post on blogs like this, filling out the “Website” blank with my site. It seems stupid to me, but then again, I need to use Akismet to stop all the comment spam from pouring in. So, is commenting really a good way of getting incoming links?

    • Joost de ValkBy Joost de Valk on 3 March, 2011

      They don’t actually work that well, but they do, if you leave meaningful comments, get your name out. SEOmoz did a good article on the topic recently: blog commenting as a marketing strategy.

      • Dave DoolinBy Dave Doolin on 3 March, 2011

        My experience, having left a couple of thousand comments over the last two years, is that commenting is a long term play as much for branding and name recognition.

        Commenting will drive short term traffic to a site (someone *will* click through from here, if not today, then some other day).

        However, without having something worthwhile to capture reader’s interest on the other side, commenting in itself is overrated.

        Now I’m off to read Rand and see where my experience lines up with the pros. Thanks for that link, Joost.

  11. friendworxBy friendworx on 3 March, 2011

    Some time ago a read a article that said there is a way to built backlinks on comment spam. You put a blog to the www and insert some content. Now the only thing is to wait until the website gets enough comment spam… The site will be linked by the spam bots in other websites and other comments.

    I will try that system. I already put 5 pages online. Let´s see what happens.

    • Joost de ValkBy Joost de Valk on 3 March, 2011

      Sorry but that’s just bullshit :)

      • friendworxBy friendworx on 3 March, 2011

        Hmm ok then i will start akismet again ;-) thx

  12. Gahlord DewaldBy Gahlord Dewald on 3 March, 2011

    Great article Joost. Might be a little more accurate to call the traffic that arrives on a site by clicking a link on another site “referring traffic” since that is what most analytics packages will call it as well.

    And I certainly don’t have to tell you that I’m sure. ;) Thanks for all your good content and great work.

    • Logan FlattBy Logan Flatt on 6 March, 2011

      I agree with Gahlord — it’s referral traffic, not direct traffic. Direct traffic comes from direct navigation, where a visitor simply typed in the domain name in the browser window to get to the site.

  13. Nancy StuckwischBy Nancy Stuckwisch on 3 March, 2011

    Joost -

    Thanks for another wonderful article. You manage to explain in simple language what so many times other people are unable to convey.

    The other thing about a link-building campaign (as opposed to paid links) is that for a newcomer it isn’t always the easiest thing to find a site willing to link to you on a page or in an article.

    I suppose that is among the reasons why paid links are still around.

  14. Todd KrauseBy Todd Krause on 3 March, 2011

    I downloaded a chart a couple years back that is a great visual for link building. I’ve got it on the wall in my office and use for reference.. Here’s the link: http://www.prospectmx.com/professional-seo-link-building-services-and-strategies-chart/

  15. tom altmanBy tom altman on 3 March, 2011

    Great post Joost. Started out by listening to you and Frederick’s podcast (wp community podcast).

    Don’t forget to check out Joost’s awesome SEO plugin for WordPress too – top notch.

    Enjoy reading the site.

  16. Jeff KleinBy Jeff Klein on 3 March, 2011

    Great post Joost. Link building is critical to high search engine rankings. Like many things, there is no magic pill or button to make it happen. Keep up the good work.

  17. JigaBy Jiga on 3 March, 2011

    Great article like always. Thank you.

  18. MunaibaBy Munaiba on 4 March, 2011

    As usual your article is clear and to the point. I subscribe and find your info very helpful. Thanks again.

  19. cristianBy cristian on 4 March, 2011

    Wonderful article. Great insights and for that we thank you. I’d pay a little attention to spell checking.

  20. Rob @ Atlanta Real EstateBy Rob @ Atlanta Real Estate on 4 March, 2011

    “A link from a page that has the same topic as the receiving page is of far more value than a link from a page about an entirely different topic.”

    I’m not convinced of this. How does a site like CNN have a PR10 when the backlinks are from everywhere, not news sites.

    Same for many many other examples.

    • Robert JakobsonBy Robert Jakobson on 4 March, 2011

      a) PR is only one factor of the Big Picture of which the author, Joost, is talking of.

      b) PageRank also includes calculation concerning the age and popularity of the site.

      c) The content type for CNN is news, so that is taken into account. Google differentiates between sites with different content models such s Review sites, News sites, Forums and considering my experience even Portfolios. For example when calculating from which sites to take hReview snippets from only sites considered as review sites apply. See more at Google´s hReview page/site – yep Google scans the web without categories but then automaticallu filters the web according to categories just like WordPress sites are built – now can everyone grasp why WordPress is the silver bullet for SEO?

      d) Also the range of quality content is taken into account. CNN posts fresh content not only daily but hourly even not by the minute – imagine that!

      • Robert JakobsonBy Robert Jakobson on 4 March, 2011

        Sorry for all the spelling mistakes, quite impossible to see what I write and correct it in such a small box.

        1) content models “such as”
        2) automatically not automaticallu
        c) CNN posts fresh content not only daily but hourly if not even by the minute – imagine that!

        d) WordPress and categories and taxonomy of it´s posts (Posts are/can be inside multi-level and clean categories, posts have Galleries/Images/Metadata attached to them) are the easiest out-of-the-box SEO friendly site structure that is flexible and retains it´s SEO friendliness up to a point even with users doing their worst to ruin it. Drupal maybe better but it takes energy to set a complete Drupal site up that need not be wasted with WordPress

  21. AmitBy Amit on 4 March, 2011

    What are your views on using tools like Build My Rank, Article Marketing Robot, Linxboxx, etc….Better to avoid?

    • MarcBy Marc on 4 March, 2011

      Dont bother using those automated software. Instead, try to target relevant websites and websites with good PR to do backlinking. It really isn’t worth your time to even get hundreds of low quality backlinks. Google is not easily tricked and they may think you are spamming. Good luck!

  22. Gyi TsakalakisBy Gyi Tsakalakis on 4 March, 2011

    @Amit- My advice would be to avoid them. Generally speaking, automated link strategies will generate large numbers of low-quality links. It’s important to remember that not all links are created equally. While automated link building can be enticing, you’re usually better off spending your time, money, and resources building, albeit fewer, higher quality links.

  23. Connie McKnightBy Connie McKnight on 4 March, 2011

    Thanks so much Joost for your explanation on links. Clarified a lot of questions I had. How do you suggest we check to see how many links and what links we have to our site? I was told to type in links: in the google search bar, but that number seems to change daily.
    Connie

  24. WayneBy Wayne on 4 March, 2011

    Definitely agree with you there. Google is not so dumb to give you credit for getting backlinks from spam sites/low quality sites/backlink directories etc. Do it the right way, and you will save yourself time and effort. :)

  25. Jim RudnickBy Jim Rudnick on 4 March, 2011

    Micheal Martinez, a very well known SEO type made some pretty solid comments over at his blog (seo-theory.com) based on his take of a blog post by Gabriella Sannino at searchnewscentral.com….all on Linkbuilding by using blog commenting…and how by doing so, such a commentor was being a “parasite” — well worth a read, eh! Opinions vary on the original posting…but Micheals comments struck a nerve for me…!

    Jim

  26. Jeff RichardsonBy Jeff Richardson on 4 March, 2011

    Great info Joost. Now would people get of his back about the spell checking!! You try writing such a quality article in DUTCH. Veel success!!

  27. Jeff RichardsonBy Jeff Richardson on 4 March, 2011

    Or “off” his back ;-)

  28. MikeBy Mike on 4 March, 2011

    A lot of the best practices have been the same for the past 5 years or so. It seems like those who have at least somewhat followed these practices in link building having been hurt too badly by the recent algorithm changes.

  29. ClintonBy Clinton on 4 March, 2011

    Thanks a bunch for this article – it is very timely, as I am working on building links for my new website.

    I appreciate your work!

  30. shisdewBy shisdew on 5 March, 2011

    Hi
    I would much appreciate a how to style step by step guide on link building. however this article gives you the basick knowledge.
    Thanks a million! you are the boss! no doubt!!

  31. BryanBy Bryan on 6 March, 2011

    Oy vey, starting a link building campaign for a new website can be a nightmare. Most of my websites are in niches that have the entire first page dominated by people with spam filled link profiles. But with the recent changes in Google’s algorithm I’ve got a glimmer of hope that Google will some day be smart enough to notice.

  32. DonBy Don on 6 March, 2011

    Thank You for all your helpful blogs,I really do appreciate the information you share.Don

  33. MarceloBy Marcelo on 6 March, 2011

    Just to let you know, there is a typo in your post:
    “which in trun goes back to”.

  34. jumsBy jums on 7 March, 2011

    by Don on 6 March, 2011 at 05:03
    Reply

    Thank You for all your helpful blogs,I really do appreciate the information you share.Don

  35. KubaSeoTräume - ChrisBy KubaSeoTräume - Chris on 7 March, 2011

    Nice Post,

    i love your SEO Plug-In.

    Greetings from germany

    Chris

  36. Liam Jones, OpiyoBy Liam Jones, Opiyo on 7 March, 2011

    Joost – Great explanation of the concept and practice of link building.

    I still think too many people approach link building in the wrong manor – through generic SEO directories and spamming.

    Do you have any more info on how Google actually goes about ensuring that the more relevant, high quality links are differentiated from the random link exchanges and buying of links? Just interested to know if they’ve commented further than saying they don’t support or reward it.

    Another really helpful post and love the plugin!

  37. Alex VasquezBy Alex Vasquez on 8 March, 2011

    As usual another great article, Joost. I think that this is a great technical breakdown for linkbuilding and the inherent benefits for doing so.

    However, I’d like to see your take on the “outreach” aspect of link building; reaching out to people and strategies one might take to get their brand and content out there.

  38. Rakesh KumarBy Rakesh Kumar on 8 March, 2011

    Great article Joost. Well i am not SEO expert. I only try to link with niche sites. Sir, If i have a link from different sites which is not niches site then it could be affect to my site. Suggest me!

  39. iDCxBy iDCx on 8 March, 2011

    Thanks for the read Yoast.

    Good post with all encompassing ideas – got a newbie starting here and her first job is to read this article – i would add my 2 pence as…

    If paying for links – ensure the site does not mention “we sell text links” thus all those Izea networks etc are bad ideas – notably the forthcoming UK ASA investigation into SEO (march 1st i think) could reveal something like the american advertising disclosures… thus making link building that one smidgen harder.

    But yea all in all a good read – also, worth thanking you for the WP theme that is currently powering my rankings on Justlinkbuilding.com

    Thanks Yoast – Keep up your hard work – SEO wouldn’t be the same without ya! shucks

    iDCx

  40. Sunil GovindBy Sunil Govind on 8 March, 2011

    Thanks for the article , although one thinks they know a lot about link building your article puts link building into perspective.

    Cheers

  41. SteveBy Steve on 8 March, 2011

    I find your information and tools very useful. Your site is a great resource for me as well.

  42. BennyBy Benny on 9 March, 2011

    Does Bing and Yahoo care about no follow backlinks? if no why they still count as backlinks?

  43. Zach FarleyBy Zach Farley on 9 March, 2011

    Links can seem confusing at first, however its more of a snowball effect. The more you gain, the more you show up which causes more links quickly. Work hard for the first few links and make them of good quality, but they come easier later in your sites life. Google is a harsh mistress, but overall very good.

  44. monitor stands and mountsBy monitor stands and mounts on 10 March, 2011

    Youare already showing up in google search for linking techniques! Thanks for the article I am trying

  45. Steve @ Nutwork Web Design PerthBy Steve @ Nutwork Web Design Perth on 11 March, 2011

    In the web design and SEO business, link building is often the most difficult part of SEO. Clients can create their own content and maximise their onpage SEO. I have shown this guide to the rest of our SEO team and we all agree that it is a very worthwhile read. Thanks Yoast again for more great info!

  46. John SaddingtonBy John Saddington on 11 March, 2011

    Somewhat random comment… but what plugin do you use for this area below the content? “Posts Related To…”

    http://cl.ly/58q4

    Thanks!

    • BrandonBy Brandon on 30 March, 2011

      I would be interested as well.

  47. DavidBy David on 11 March, 2011

    Hi,
    I dont usually follow any blogs or anything, but because of yoast SEO plugins i use on my site i see feeds on my WP dashboard. I want to say that im glad to their there, i have been cracking my head for a long time how do drive traffic to my site. I have but alot of energy and time to make my site, but dont quite happy with traffic im getting. Yoast, thank you for a directions !

  48. CarlBy Carl on 13 March, 2011

    I can tell you as newbie starting your first site is difficult to say the least. We are applying all SEO technique but ultimately its going to be good content and perseverence that wins out. If this was all too easy…then every person in america would have a site max SEO.

  49. Kevin ThomsonBy Kevin Thomson on 14 March, 2011

    That is probably the clearest and most concise article on link building i’ve read. One thing i’d like to mention though is that the best way to get quality links, that will increase SERP positions, is not to put too much energy into link building – put energy into your content instead. Good content will attract quality links naturally and is sustainable. For example, I just linked to this article from my blog!

  50. Aaron Nagal@FelgenBy Aaron Nagal@Felgen on 15 March, 2011

    Get some links from high PR site for quality links and guest blogging is the best way to get contextual quality links. Lot of good effective link building technique are there.

    Thanks you,

    Best Regards,
    Aaron Nagal

  51. neelBy neel on 16 March, 2011

    Hi there are plenty of dofollow blogs available which have auto comment approve. So everybody start submitting comments on those posts. Number get increased with more than 700-800 comments to a single post. Will that matter as this page has more number of comments/backlinks and if you add a backlink using comment it will became spam? and search engines will ignore these posts backlinks?

  52. SergiuBy Sergiu on 19 March, 2011

    really useful information (I’m building a website and I need to get everything together, and the SEO part is really hard work). thank you for sharing!

  53. AmarBy Amar on 19 March, 2011

    We are thinking that now the trend is going to web 2.0 and even google is giving priority to those sites that are well contents rather than copied or rotten stuff. And no doubt that link building the the most essential factor. Here very beautifully you have described that how it is important. Thanks very much

  54. bcarterBy bcarter on 21 March, 2011

    There is no such thing as fast money and there’s no such thing as a shortcut to SEO. Everyone understands that get rich quick schemes don’t work, so why are rank me overnight schemes still taking advantage of so many? Just good, honest hard work and steady growth will get you the best results in SEO and life. Great post Joost.

  55. Frank AdamsBy Frank Adams on 26 March, 2011

    Link building is one important thing that one needs to work on in doing search engine optimization. Link building also helps a lot in internet marketing. I did internet marketing before and it was hard but with unlimited banner expressions and clicks for a flat monthly rate from advancedwebads, everything became a piece of cake.

  56. Karl Craig-WestBy Karl Craig-West on 27 March, 2011

    So how do you feel that the new Google rules for ranking (as of Feb 2011) are affecting the quality of links in?

  57. Mark @ Philippines OutsourcingBy Mark @ Philippines Outsourcing on 31 March, 2011

    Link building is not an easy task. A lot of things to consider to make it work. I almost gave up on it but things had changed when I saw results on the works done.

  58. ThomasBy Thomas on 1 April, 2011

    Hi
    Thank you for clearing up a couple of thing for me. There actually was a couple of thing that I was not aware of.

  59. Matthew Prescott RealtorBy Matthew Prescott Realtor on 2 April, 2011

    Hello Joost, Wow…great info. I just recently set up a wordpress site and am trying to learn all I can. I work in the real estate field in a small town, where the best”tech savvy” Realtor captures the most clients. My one “post” is my home page, so I’m using “pages” to provide data/content. To increase my link, do I create relevent page titles, or enter “good links” in the ‘slug” area?

  60. Joost de ValkBy Joost de Valk on 3 March, 2011

    No. Not even close.