Yoast SEO Search Appearance settings – Content Types tab

In this article, we’ll discuss the Content Types tab of the Search Appearance settings of Yoast SEO in your WordPress backend. You’ll see a video explanation and we’ll explain all the settings on the tab one by one.

Video: Search Appearance settings – Content Types tab

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Search Appearance settings – Content Types tab

You can find the Content Types tab of the Search Appearance settings by going to your WordPress backend, clicking “Yoast SEO” and then “Search Appearance” in the menu on the left-hand side. You’ll be on the Yoast SEO Search Appearance settings screen. Here, click the “Content Types” tab.

On the Content types tab, you can determine whether you want each of the different content types your site has, to show up in the search results. By default, this tab is divided into two blocks of settings: ‘Posts’ and ‘Pages’. However, more blocks of content types could be added, depending on other plugins you might have installed. First, we’ll discuss the settings for posts and pages. After that, we’ll explain what these other content types could be.

You can read more about the other settings Yoast SEO offers in the configuration guide for Yoast SEO.

Posts and pages

The first block on the Content types tab is called ‘Posts’, and the second one is called ‘Pages’.

Show in search results

Firstly, the settings in these blocks allow you to determine whether you want the search engines to show your posts and pages in the search results. If you want the search engines to index these content types of your site, you should set these settings to ‘Yes’. 

Show SEO settings

The second thing you can set is whether or not you want to show the SEO settings in the back end when you’re editing that specific type of content. If you set the toggle to ‘Off’, the Yoast SEO meta box and the Yoast SEO sidebar will not be visible for this content type.

SEO title and meta description templates

In addition, you can alter your SEO title template and meta description template for both content types. Several variables can be added by clicking the ‘Insert snippet variable’ button or by entering the ‘%’ symbol. A list of all possible variables can be found here. By editing these templates, all of the titles and meta descriptions of that content type will be customized in an instant.

Schema settings

In the Schema settings, you can change the default settings for all posts, pages, or other content types. For example, you may wish to automatically set the default Article type on all of your posts to be ‘Social Media Posting’. Be careful with this though. By overriding the defaults, you may alter your schema markup in ways which don’t make sense, or which are incomplete.

Add custom fields to page analysis (Premium only)

Also, there’s the option to add custom fields to page analysis. It’s only available with the Yoast SEO Premium plugin. This enables you to add custom fields for Yoast to scan. It only works on posts, products, custom post types, pages, etc. It is not available on media attachment pages, taxonomies, archives, 404 pages, search pages, or author pages.

Other content types

You might have another plugin installed, which creates another type of content on your site. For example, when you have a plugin installed that creates products, the content type ‘Products’ might show up on this tab. When other content types show up on this tab, the same options as you have for posts and pages will be available for these content types.

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