How to get Pinterest Rich Pins for your site

Pinterest Rich Pins show more information directly on a pin, like the price and availability of a product, the ingredients and cooking time of a recipe, and the headline and author of an article. Rich Pins are currently available for products, recipes and articles only. In this article, we’ll show you how to get Pinterest Rich Pins for your site with the Yoast SEO plugin.

How to connect your site to Pinterest
How to get Rich Pins for your site
How to get Rich Pins for your homepage
Additional information

How to connect your site to Pinterest

To get Rich Pins, you must connect your site to Pinterest. Follow the steps below.

In the Yoast SEO menu, go to Settings
Go to Site connections
Under the Pinterest field, click Claim your site over at Pinterest
Log into your Pinterest account and go to Settings
Under Claimed accounts and Websites, click Claim
Under Add HTML tag, copy the code
Return to the Yoast SEO Site Connections
In the Pinterest field, paste the verification code
Click Save changes to complete the verification process

How to get Rich Pins for your site

To get Rich Pins, you must check and enable metadata. Follow the instructions below.

Go to the Yoast SEO Settings
Under Site features, enable Open Graph data
You can find the Open Graph data under Social sharing.
Under Content types, check the standard Schema output
You can change the standard Schema markup here.
In your content, check the individual Schema output
If you want to change the Schema for your individual content, you change it here.
Pinterest will use your Open Graph and Schema data to enable your Rich Pins

How to get Rich Pins for your homepage

On your homepage, Yoast will output the following OpenGraph tags: meta property="og:type" content="website". In order to make Pinterest recognize Rich Pins for the homepage, you will need to develop the ability to output article only on the homepage and place it, most likely, in your theme’s functions.php file. To do this, you must use the Change Yoast SEO OpenGraph Type code Develop Filters to Set Custom OpenGraph Tags.

We also recommend using a child theme, testing this on a staging site and backing up your work before implementing this.

Additional information

Pinterest no longer supports price variations or ranges unless you use a feed partner like Shopify.
WooCommerce SEO supports Price, Availability, and Currency as Pinterest Rich Pins, described in this guide.