How to add your website to Baidu Webmaster Tools

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Warning: You must have a Baidu account in order to connect your site to Baidu Webmaster Tools.

Baidu is a Chinese-only search engine with a big share of the market. To add your website to Baidu, you need a Baidu account. You can register the account with a phone number. While it is easy to do that if you have a Chinese phone number, it may be slightly more complicated with an international one. Please read this information about registering your site with Baidu before proceeding.

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How to connect your website to Baidu Webmaster Tools with Yoast SEO

Yoast SEO allows you to connect your website to Baidu Webmaster Tools so you can track how Baidu is indexing your website. Baidu recommends adding the primary (typically www.example.com) subdomain first. This will make it easier to add other subdomains (like sub.example.com) later.

  1. Go to Baidu Webmaster Tools and sign in to your Baidu account.

  2. Enter your website URL and whether your site is HTTP or HTTPS site.

  3. Click Next “下一步”

  4. Choose your website’s industry categories.

  5. Copy the code under the HTML tag option: “HTML标签验证”

  6. Log in to your WordPress website.

    When you’re logged in, you will be in your ‘Dashboard’.

  7. Click on ‘Yoast SEO’.

    On the left-hand side, you will see a menu. In that menu, click on ‘Yoast SEO’.

  8. Click on ‘Settings’.

    The ‘Yoast SEO’ settings will expand, providing you with additional options. Click on ‘Settings’.
    Screenshot of the settings menu item in Yoast SEO

  9. Click on the ‘Site connections’ menu item.

    In the Yoast SEO settings menu, click ‘Site connections’ below ‘General’.
    Screenshot of the 'Site connections' menu item in the Yoast SEO settings.

  10. Add the code under ‘Baidu Webmaster Tools’.

    Screenshot of the 'Site connections' settings in Yoast SEO, highlighting the Baidu input field.

  11. Click ‘Save changes’.

  12. Switch back to Baidu and click “完成验证” to complete the verification.

Congratulations! You’ve connected your website to Baidu Webmaster Tools!

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