How to add your website to Baidu Webmaster Tools

Baidu is a Chinese-only search engine with a big share of the market. To add your website to Baidu, you need a Baidu account. You can register the account with a phone number. While it is easy to do that if you have a Chinese phone number, it may be slightly more complicated with an international one. Please read this information about registering your site with Baidu before proceeding.

How to connect your website to Baidu Webmaster Tools with Yoast SEO

Yoast SEO allows you to connect your website to Baidu Webmaster Tools so you can track how Baidu is indexing your website. Baidu recommends adding the primary (typically www.example.com) subdomain first. This will make it easier to add other subdomains (like sub.example.com) later.

  1. Go to Baidu Webmaster Tools

  2. Sign in with your Baidu account

  3. Enter your URL and whether your site is an HTTP or HTTPS site


  4. Click 下一步 to continue


  5. Choose your website’s industry categories

  6. Under the HTML tag option HTML标签验证, copy the HTML code

  7. In your WordPress Dashboard, go to the Yoast SEO Settings


    Screenshot of the settings menu item in Yoast SEO

  8. Open the Site connections


    Screenshot of the 'Site connections' menu item in the Yoast SEO settings.

  9. Under Baidu Webmaster Tools, copy the verification code

    Screenshot of the 'Site connections' settings in Yoast SEO, highlighting the Baidu input field.

  10. Click Save changes


  11. Return to Baidu

  12. Click 完成验证 to complete the verification

Congratulations! You’ve connected your website to Baidu Webmaster Tools!

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