Ask Yoast: Redirect responsive pages to AMP pages?

A few years ago, Google announced the AMP (Accelerated Mobile Pages) project, and it’s becoming increasingly important for all kinds of websites. AMP is a technology to make webpages faster on mobile devices, improving loading times by stripping some of the design.

Initially, AMP was mainly relevant for static content, like blogposts or news articles, that didn’t need interaction from the user. But these days, it’s also useful for dynamic types of pages that site owners of (small) businesses might want to use. Implementing AMP on your site can be a bit daunting if you’re new to technical SEO. But if you manage to get it right, you may even end up preferring the clean, focused look of your AMP pages.

That was definitely the case for William Anderson, who emailed us on the subject:

I’m thinking of redirecting all my responsive pages to my AMP pages because I prefer their look. The AMP pages click through rate is astounding but I’m wondering what the SEO implications will be.

Watch the video or read the transcript further down the page for my answer!

Redirecting responsive pages to AMP pages

“Well, to be honest, what do you call a responsive page? If you have separate mobile pages that you can redirect to your AMP pages: perfectly fine, go for it. If you have a responsive version of your website, then doing that is actually technically very hard and not something I’d recommend.

Google is pushing the idea of what they call canonical AMP, so the idea that AMP is the only version of your page. If that fits your business, by all means go for it. Because I think it’s a very good idea for your click-through rate and a lot of other things in terms of rankings. I hope that helps. Good luck.”

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In the series Ask Yoast, we answer SEO questions from our readers. Have an SEO-related question? Perhaps we can help you out! Send an email to ask@yoast.com, and your question may be featured in one of our weekly Ask Yoast vlogs.

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Read more: Setting up WordPress for AMP »

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7 Responses to Ask Yoast: Redirect responsive pages to AMP pages?

  1. Shailendra
    Shailendra  • 5 months ago

    Setting up AMP is difficult we tried for our ecommerce application in php but end up with lot of errors and still resolving those issues. But overall we don’t need to worry about that as google clearly stated that AMP is not a ranking signal.

  2. Mritunjay Yadav
    Mritunjay Yadav  • 5 months ago

    Thanks, Useful information.
    I am looking forward to redirecting my pages to AMP.

  3. shawnsmith7979
    shawnsmith7979  • 5 months ago

    I don’t think AMP is benefited to Publishers in any way. Tried enabling AMP, got many errors, revenue loss,etc

  4. Shahriar Hossain
    Shahriar Hossain  • 5 months ago

    Very impressive content. I am very thankful to the author of this post. I find it informative.

  5. Adam Bermingham
    Adam Bermingham  • 5 months ago

    Hi guys, great post.

    I have the WordPress AMP Plugin and Yoast Glue. It’s creating the AMP pages for my blog posts.

    I’m wondering is there anything else you would recommend doing from an SEO perspective or are the 2 plugins taking care of everything?

    Thanks guys.

  6. omar1331
    omar1331  • 5 months ago

    Hello guys, I have a question for you. I have a website, which is mostly created using Java and we think that we should try changing to AMP, but we are concerned, that it might bring more damage than profit to our website. What do you think?

  7. Thomas Greer
    Thomas Greer  • 5 months ago

    If you only have AMP pages, then no one ever really visits your website (visitors only see cached versions from Google’s servers)… So why have a real website at all? Certainly Google foresee a day when real websites are a thing of the past.


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