It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you may just notice your organic rankings going up as well. This may not immediately make sense to you. After all, why would Google give you a ‘free boost’ or something like that?
Truth is, investing in Google Ads won’t directly affect your organic rankings. But that doesn’t mean it’s just a coincidence if you notice your organic rankings and/or traffic improve afterwards. So, what’s going on then? What’s the correlation here?
Mathias was wondering the same thing, and sent us this question:
Since we started paying Google Ads [AdWords] for main keywords, we’ve also doubled organic traffic, mostly with related other keywords (and sites). Does advertising with Google Ads [AdWords] affect organic SERPs? Or do you see any indication for a correlation between paid and organic traffic?
Watch the video or read the transcript further down the page for my answer!
Google Ads and organic rankings
“This is a much-debated topic in the SEO world. The thing is, that as your overall site engagement increases, your site usually does better in search as well. It doesn’t matter whether that increase in site engagement comes from Ads [AdWords] traffic, Facebook traffic, or anywhere else. If you get more traffic to your site, more people search for your brand, and are talking about you online, you will do better in the search. It’s that simple.
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So, it doesn’t relate directly to you paying for Ads [AdWords], it relates to you having more website traffic overall, and to people talking more about your brand. It works like that. And yes, that makes it worth even more, I guess. Good luck.”
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Read more: SEO basics: What does Google do? »