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Ask Yoast: Buy multiple Top Level Domains?

When you’re starting a business, you probably want to launch a website too. So you have to register one domain or more. Let’s say you’re registering your brand name as a domain, which extensions or TLDs (Top Level Domains) should you pick? Or perhaps brand Does it matter for SEO? We’ll help you make that choice in this Ask Yoast.

We received a question from Rob:

“Is there any benefit to having multiple extensions of a .com domain name? Like .net, .biz,, etc.?
If so, how can you use these to an SEO advantage?”

Check out the video or read the answer below!

TLD influence on SEO?

In the video, I’ll explain what to consider when selecting additional Top Level Domains:

“Well, for SEO value it doesn’t really matter, because for SEO you probably want to use one domain and one domain only, in particular, a more generic one, like .net, .biz, etc. I would really recommend using just one and if you can, use the .com. But on the other hand, I would buy all of them. Why?

Well, because you don’t want anyone else using them for their business. Your domain name probably relates to your business in some way and you don’t want anyone else using that for something else. So I would preregister or register a lot of them or at least the common ones, especially the easy ones like .net, .biz. You don’t have to do all the new fancy ones, like .agency… or whatever they come up with, but I would do the .net, .biz, etc. for your business.

Good luck!”

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7 Responses to Ask Yoast: Buy multiple Top Level Domains for SEO?

  1. uria ben menachem
    uria ben menachem  • 2 years ago

    totally right!!! no one should be able to buy the money ite brand name domain , But if i understood correctly I need to buy 20 TLD’s

  2. Paul Davies
    Paul Davies  • 2 years ago

    I totally agree, to keep your brand integrity and make sure other people do not get confussed should always get the main tlds.

  3. Jean Guillon
    Jean Guillon  • 2 years ago

    I watched the beginning of your video and I understood that, let’s say, you are an agency and so you should register the “.com”, the “.net”, the “.biz”, the “.info” but not the “.agency” ?

    • Willemien Hallebeek
      Willemien Hallebeek  • 2 years ago

      Hi Jean, it makes sense to get the most common ones for sure, like .com, .net, .org, .info (you can find more complete lists of the most common ones online). If you have an agency, than . agency might make sense too. It also depends on the kind of business you’re in! If you provide education, then .edu is a good choice too.

  4. Jakob Boman
    Jakob Boman  • 2 years ago

    Thanks for clarifying a simple questions. The question might be simple but it is hard to find a great and trustworthy answer until now.
    Thanks for sharing!

    • Joost
      Joost  • 2 years ago

      Thanks for the nice comment!

  5. Raju
    Raju  • 2 years ago

    Thank you for the great information