Analytics360° – Google Analytics in your Dashboard

I’ve been doing some changes to how the WordPress newsletter gets sent out recently, and one of those changes was because I have switched to using MailChimp. I was getting sick of Aweber after some issues, and when the folks from MailChimp decided to advertise on my blog I contacted them.

So now, MailChimp is the newest sponsor of this blog, or actually of the accompanying newsletter, and the day I switched they also released a very cool plugin, that will be a great companion to my Google Analytics plugin, called Analytics360°.

I should clarify: you do not need to use MailChimp to be able to use this plugin!

To show you how cool it is I’ve embedded the video of the original release post (but don’t forget to read on after watching, cool stuff coming):

Now I couldn’t help myself, I had to peak inside the plugin. By default it shows a “site traffic” view, with the following tabs: “all traffic”, “email”, “organic” and “referral”. Now because I use my own Google Analytics plugin, I know my RSS traffic is tagged with RSS as the medium, and because I use Sociable in combination with, that traffic is tagged too.

Now I’ve found that it’s very easy to add those two traffic sources to the dashboard.

To do this, go into the plugin directory, into the subfolder called js, and open the file a360.js. On line 814 (in this version of the plugin at least), I changed this:

if (['all traffic', 'cpc', 'email',
  'organic', 'referral'].indexOf(name) >= 0) {


if (['all traffic', 'cpc', 'email', 'rss', '',
  'organic', 'referral'].indexOf(name) >= 0) {

And tadaa:


Cool, huh? Thanks to Alex King and Crowd Favorite as well, as they coded the plugin!


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87 Responses

  1. Adam J. HumphreysBy Adam J. Humphreys on 15 July, 2009

    Very cool I’ll have to try it out.

  2. CookieBy Cookie on 15 July, 2009

    Great! And i`ll find the referrals under “referral” too?

    • Joost de ValkBy Joost de Valk on 15 July, 2009

      Nope, they’re tagged with a different source, that’s why I added my own source.

  3. Bernardo ContopoulosBy Bernardo Contopoulos on 15 July, 2009

    Very useful indeed. I have just signed up with Mail Chimp and after testing few email marketing services, I think their services are by far the best, excluding of course more expensive email marketing solutions. I am looking forward to give a try in this plugin.


    • Joost de ValkBy Joost de Valk on 15 July, 2009

      I’m very impressed with their stuff too :)

  4. FreakensteinBy Freakenstein on 15 July, 2009

    Awesome video!
    Besides that, I think that I’m gonna try the plugin, look neat!

  5. Taufiq HasanBy Taufiq Hasan on 15 July, 2009

    Thanks!! I love it!

  6. MikaelBy Mikael on 15 July, 2009

    Joost, when you changed from Aweber to MailChimp, how did you manage to move your subscribers?


  7. quicotoBy quicoto on 15 July, 2009

    So cool man!

    Thanks for make WordPress better :)

  8. PhilBy Phil on 15 July, 2009

    I’m keeping a foot in both camps at the moment. Mailchimp is definitely the way to go, great application with some very useful integrations e.g. Magento (our webshop, and therefore customers) & Batchbook (our CRM, and therefore new enquirers/future customers) – you can import new subscribers from both.
    But, our Aweber popover signup box (appears about 40 secs after 1st visit to site and then not again for six months) currently captures four times as many signups as the static forms on our website! (waiting for Mailchimp popovers ;-)).

    • Joost de ValkBy Joost de Valk on 15 July, 2009

      Guess what I think of those popovers… I kinda hate them. They reduce the quality of your list, even though they make it bigger.

  9. LohithBy Lohith on 15 July, 2009

    great plug in Kudos to Analytics 360, cool video too

  10. just GuidoBy just Guido on 15 July, 2009

    Signed up after reading this post. Pricing and services look good. Form generator is a tad wonky. Will mess about with it later. Thanks for the Analytics info and coverage!

  11. RaghavanBy Raghavan on 15 July, 2009

    Great video explaining the features of the plugin. I’m going to try this out, I really like the additional features in GA that you have added. Cool

  12. Marcus SykesBy Marcus Sykes on 15 July, 2009

    Very cool indeed! Great tweak you made there.

  13. AbdulBy Abdul on 15 July, 2009

    Yeah.. Its cool. Great google analytics plugin. Let me try for our website.

    Thanks for your post.

  14. Rob AndersonBy Rob Anderson on 15 July, 2009

    I have to laugh – I try to follow a lot of your advice because you know so much. So when I was looking for a newsletter solution, I initially considered Aweber, but in the end opted for MailChimp because it was so easy to use (and free to trial…).

    I love MailChimp’s RSS Feed newsletter option that makes everything so easy. And the new Analytics 360 plugin is way cool! Nice tweak BTW :)

  15. Shuki HaiminisBy Shuki Haiminis on 15 July, 2009

    Do we need to use your goog plugin in addition to this one if we want to have the RSS tweak work?

    Thanks for the post on the plugin….looks very interesting.

    • Joost de ValkBy Joost de Valk on 15 July, 2009

      You’ll need my analytics plugin with RSS tagging enabled for this to work, yes.

      • Shuki HaiminisBy Shuki Haiminis on 15 July, 2009

        Got it! Thanks for the quick reply. That’s one more plugin I will need to install….Can you get addicted to plugins btw? :)

  16. TatesjourneyBy Tatesjourney on 15 July, 2009

    awesome! I am definitely trying it.

  17. ChristopherBy Christopher on 15 July, 2009

    I looked at MailChimp a long time ago when I was looking for a ‘drip’ auto responder service. This plug-in looks great though, I will have to check them out again.

  18. Devin ReamsBy Devin Reams on 15 July, 2009

    Thanks for this post, Joost. The plugin, by design, was limited to just those pre-defined tabs as if we pulled all in, some people would have dozens across their screen. Your approach here is perfect, nice find.

    • Joost de ValkBy Joost de Valk on 15 July, 2009

      Hey Devin, thanks for dropping by, I can indeed image that throwing all segments in there would cause issues, this works for me as long as the plugin isn’t updated to often :)

  19. Kevin haynesBy Kevin haynes on 15 July, 2009

    Yo Yoast,

    thanks, you gotta luv technology. switching to wordpress just to add the plugin.

  20. Shuki HaiminisBy Shuki Haiminis on 15 July, 2009

    I know you are not the plug-in creator but did you have any issues with getting goog to authenticate? I am getting an error.

    • Dougal CampbellBy Dougal Campbell on 15 July, 2009

      You know, when I first authenticated with GA, it displayed some sort of error status at the top of the page. But I think it was spurious, as everything was actually working. When I navigated away from the Analytics360 dashboard and back again, the message went away.

      • Shuki HaiminisBy Shuki Haiminis on 15 July, 2009

        I tried that too but I am still getting the error…I am on the live chat with mailchimp as I type to see if I can get some help….I will keep everyone posted.

        • ReubenBy Reuben on 16 July, 2009

          Did you get the problem fixed? I’m having the same trouble

          • Shuki HaiminisBy Shuki Haiminis on 16 July, 2009

            No I am still having problems with the authentication too. I need to talk to them again at mailchimp and see if they can shed some more light on this.

        • ReubenBy Reuben on 16 July, 2009

          Just got mine going – curl was looking in the wrong place for ssl certificates (sorry if that makes no sense!) might be the same for you, so tell mailchimp this it may point them in the right direction?

          • Shuki HaiminisBy Shuki Haiminis on 16 July, 2009


            Thanks for the idea…I will let them know this info and see if that helps.


  21. Jonny TBy Jonny T on 15 July, 2009

    OK…now this is too cool. I can’t wait to play with this.

  22. Atomic PopcornBy Atomic Popcorn on 15 July, 2009

    Installed and loving it, now if I could find something like this that shows me my up to date Adsense earnings it would be fantastic!!

  23. Joshua ParkerBy Joshua Parker on 15 July, 2009

    Finally, this is what I was waiting for. Can’t wait to try it out as well.

  24. JoanneBy Joanne on 15 July, 2009

    We’ve had major complications with the latest version of GR, so your ‘High Five’ of Mail Chimp came at the perfect time! We will definitely be checking them out as well.

    Thanks Joost :)

  25. xphunt3rBy xphunt3r on 15 July, 2009

    it’s a great one. this will be the great plugin…….

  26. RandallBy Randall on 15 July, 2009

    Is there a list of the various tags that we can use? I see you use, so I guess we can use ? What about the others, like FaceBook & Digg?

  27. DaveBy Dave on 15 July, 2009

    Congrats! for the very helpful plugin. Keep up the good work!

  28. Karl FoxleyBy Karl Foxley on 15 July, 2009

    Very cool plugin… great addition to any blog! I must say that ‘hats off to Mail Chimp’ on the video and the invention of ‘internet-o-graphic’. :)

    Great stuff.


  29. thecandleholderBy thecandleholder on 16 July, 2009

    Good stuff
    I use it for work
    But for my own blog I’m on and there is not such a good program! Sucks!!

  30. the_guvBy the_guv on 16 July, 2009

    hey Joost,

    big cheers as always, Sir .. bit of a heads up tho’

    .. your css is a bit screwed on the top-right rss panel. and such a shame for such a beaut site :) lemme know if you want a screenshot.

    using FF 3.0.11, Jaunty Jockstrap.

    • Joost de ValkBy Joost de Valk on 16 July, 2009

      You probably need to force reload the CSS, the CDN caches the files a bit agressively sometimes :)

      • the_guvBy the_guv on 27 July, 2009

        hmmn .. cache disabled on this machine tho ..

  31. Jim in AtlantaBy Jim in Atlanta on 16 July, 2009

    Hey, Joost:
    Interesting,just got this error from my site. Never had this happen before. I’m running your Goog plugin, btw.

    Plugin could not be activated because it triggered a fatal error.
    Fatal error: Analytics 360° requires PHP 5 or greater. in /home/profi19/public_html/panam/wp-content/plugins/analytics360/analytics360.php on line 30

    Also, I do have Exec-PHP plugin running as well; I do know that it’s for widgets, etc.

    What should I do? My host has CP/fantastico, of course.


    • Shuki HaiminisBy Shuki Haiminis on 16 July, 2009

      Do you have php 5 on your server?

    • Joost de ValkBy Joost de Valk on 17 July, 2009

      Obviously it doesn’t have PHP5, you should probably enable that in the admin panel of your hosting provider. If that’s not possible, switch hosting.

  32. AdalbertoBy Adalberto on 16 July, 2009

    Hi Joost,

    following error message by integration of google analytics:

    “The page you have requested cannot be displayed. Another site was requesting access to your Google Account, but sent a malformed request. Please contact the site that you were trying to use when you received this message to inform them of the error. A detailed error message follows:

    The site “” has not been registered.”

    I don’t have idea of ocurred…
    help me pls

  33. JonathanBy Jonathan on 17 July, 2009

    Most excellent – downloading and re-uploading as I type this!! Can’t wait to test this out!

  34. Nicholas Z. CardotBy Nicholas Z. Cardot on 18 July, 2009

    I just added this to my blog. Thanks!

  35. Renan VazBy Renan Vaz on 18 July, 2009

    following error message by integration of google analytics:

    “The page you have requested cannot be displayed. Another site was requesting access to your Google Account, but sent a malformed request. Please contact the site that you were trying to use when you received this message to inform them of the error. A detailed error message follows:

    The site “” has not been registered.”

    seems that this occurs because the. poequ when you put only the. to test it does not show this error, you know how to circumvent this?

  36. Renan VazBy Renan Vaz on 18 July, 2009

    ollowing error message by integration of google analytics:

    “The page you have requested cannot be displayed. Another site was requesting access to your Google Account, but sent a malformed request. Please contact the site that you were trying to use when you received this message to inform them of the error. A detailed error message follows:

    The site “” has not been registered.”

    seems that this occurs because the because when you put only the to test it does not show this error, you know how to circumvent this?

  37. Dougal CampbellBy Dougal Campbell on 20 July, 2009

    Hey, folks,

    Joost can’t answer all your questions about this plugin. He’s just spreading the word about it because he likes it.

    If you have problems, questions, or whatever specific to this plugin, please take them here:

  38. DeeptiBy Deepti on 21 July, 2009

    Really Joost de Valk it’s superb plugin…:)

  39. seosheffieldBy seosheffield on 26 July, 2009

    Installed and working on 3 sites, thanks for tip off.

  40. uncleboobBy uncleboob on 28 July, 2009

    This plugin is wicked. I use it for some weeks now and I’m very satisfied.
    Thanks for that article

  41. lloydsbackyardBy lloydsbackyard on 28 July, 2009

    hi, yeh google analytics is a nice plugin..

  42. Tom HermansBy Tom Hermans on 31 July, 2009

    Great plugin, been wanting something like this for some time, and, a good reason to switch to mailchimp, already loved their site and way of doing business, but this tops it.

    Tom –

  43. Dougal CampbellBy Dougal Campbell on 4 August, 2009

    Hey Joost, I’m no expert on GA. Is there a way to pull in custom segments like this, or would that require more extensive plugin modifications?

  44. Av?aBy Av?a on 7 August, 2009

    Very nice plugin thank you

  45. enotewareBy enoteware on 10 August, 2009

    For some reason it’s only showing my blog posts, not my pages. Most of my traffic lands on my pages, not posts. Anyway around this?

  46. YeseniaBy Yesenia on 10 August, 2009

    Question: In your wordpress plugn page you included “Can I run this plugin together with another Google Analytics plugin? No. You can not. It will break tracking.” Is “Analytics360” the exception to your rule?

  47. Ben HebertBy Ben Hebert on 11 August, 2009

    Looks like a great thing to add to my site

  48. RamoonusBy Ramoonus on 12 August, 2009

    Version 1.1 has been released yesterday.
    More info at

  49. JayBy Jay on 13 August, 2009

    Very Cool! I absolutely love both the Mail Chimp and 360 plugins. They’re great!

  50. KevinBy Kevin on 13 August, 2009

    Another note of appreciation on this one. I have added it to my site and am now going totry Mail Chimp as well.

  51. SherwoodBy Sherwood on 16 August, 2009

    This is one of the best sites I’ve seen dedicated towards wordpress and this right here has just made it even better.


  52. FamSoamiJalBy FamSoamiJal on 18 August, 2009

    Simple source for lookup your request information, based on php variables.

  53. John PaulBy John Paul on 18 August, 2009

    This is great.. have been using your Google Analytics plugin for a while now,, works great.

    I have been thinking about dropping AWeber for a while now,, think it’s time to make the move.

  54. AngelitaBy Angelita on 18 August, 2009

    What’s up Yoast! Thanks for the great plugin. I’d like to make it visible to all user categories of my wordpress website, is it possible?

  55. Kuld33pBy Kuld33p on 20 August, 2009

    Super Great plug in. thanks

  56. Nick StamoulisBy Nick Stamoulis on 20 August, 2009

    Some of the new Google analytics plug ins for WordPress are amazing. Being able to see the raw date for each blog post is amazing.

  57. trivia quizzesBy trivia quizzes on 25 August, 2009

    Your content is very interesting, what template did you use on this blog?
    regards bhyibwdz

  58. Make Money Online BloggingBy Make Money Online Blogging on 26 August, 2009

    Lucky you, you can design your opt in request form,
    am not a php HTML guy
    you know how wrose “deafult” sign up form is there,

    You know how ugly it looks on IE,

    Just to prmote another web venture WUFOO they have inserted some really bad taste default design in Mailchimp.

    Look at the aweber, anyone can design opt-in sign up form in a second.

    -Shanker Bakshi

  59. Modern Warfare 2 Flag Runner trailerBy Modern Warfare 2 Flag Runner trailer on 2 September, 2009

    Fantastic website, must come back here , very interesting content, bookmarked your blog
    regards fuserarvh

  60. True Blood s02e13By True Blood s02e13 on 7 September, 2009

    WOW, i like your blog theme, content is very interesting, bookmarked, regards

  61. umxBy umx on 7 September, 2009

    Is it just me or someone else got “Fatal error: Call to undefined function add_dashboard_page() in\analytics360.php ” activating analytics360 plugin? I use WordPress 2.6.5 on nginx