Optimize your content for search engines and in social media with Yoast SEO

  • Optimize your content to stand out
  • Check what your page will look like in the search results
  • See how your content looks on social media
Get Yoast SEO Premium Only $89 USD (ex VAT) for 1 site

The web is filled with sites trying to get people to click on their result. But how do you improve your chances of people choosing your site over all these other websites? Make sure your content stands out from the others! How do you do that? There are several ways in which Yoast SEO helps your site stand out!

Google preview

The Google preview in the Yoast SEO plugin allows you to preview what your page or post will look like in the search results. It has a mobile and desktop view and it shows elements like the SEO title, slug, and meta description. Best of all: you can edit those elements to make sure your site looks good in the search results!

Read more: How to use the Google snippet in Yoast SEO »

Social preview

Social previews visualize what your content will look like when shared on social media. You can see right away if your image fits and whether your title and description will display well. This way you’ll see exactly what your potential visitors see! It’s the perfect opportunity to optimize your content, which then hopefully leads to more clicks.

Keep reading: See your social posts through the eyes of your readers »

Snippet variables

Snippet variables can be used to automate certain processes on your site. This way all your content will use the same custom template. You can set variables for your homepage, site title, posts, etc. The default settings are almost always a great fit for any site, but you can always adapt it to your liking!

Read on: Snippet variables in Yoast SEO »


Do you see the little icon in your browser tab? In our case, it’s a Yoast logo. But did you know that you can add your own favicons? So, if you want your site to stand out, make sure you add a favicon! You can preview your favicons in the Google preview in Yoast SEO.

Keep on reading: Add favicons to stand out! »

Even better SEO with Yoast SEO Premium!

  • Optimize your site for the right keywords for your users
  • Avoid dead links in your site
  • Get previews for sharing on Twitter and Facebook
  • Content quality and link suggestions as you write
More info