For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is changing quickly. Tools like ChatGPT, Perplexity, and Gemini are introducing a new layer between users and search engines, where answers are generated and synthesized rather …
Read: "Rethinking SEO in the age of AI"
Imagine a web ecosystem where not just humans but AI agents communicate with websites, going beyond traditional browsing. Unlike conventional web experiences, where people click, scroll, and search, AI agents can navigate, interpret, and even perform tasks autonomously on your site. This is not a futuristic concept. It is already unfolding. This is the emergence …
Read: "Scaling the agentic web with NLWeb"
In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft designed to simplify building conversational interfaces for the web. Today, we are proud to introduce the first major result of that work: Yoast SEO Schema Aggregation. This is an opt in feature that brings your website’s structured data together …
Read: "New: Futureproof your website for the agentic web with Yoast SEO Schema Aggregation "
Search today looks very different from what it did even a few years ago. Users are no longer browsing through SERPs to make up their own minds; instead, they are asking AI tools for conclusions, summaries, and recommendations. This shift changes how visibility is earned, how trust is formed, and how brands are evaluated during …
Read: "Why does having insights across multiple LLMs matter for brand visibility?"
Yoast AI Brand Insights now lets you track how your brand appears in Google’s Gemini. You can see your Gemini data alongside ChatGPT and Perplexity, all in one dashboard. With a single analysis, you can see how different AI platforms describe your brand with the Yoast SEO AI+ plan. You’ll see which sources they use and how sentiment compares across …
Read: "New: Track brand visibility in Gemini with Yoast AI Brand Insights"
Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost. This builds on our mission to help marketers, bloggers, and business owners understand how their brand …
Read: "New to AI Brand Insights: Scan your brand visibility in Perplexity"
