RSS feeds in the age of Panda and Penguin

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less than 1/4th of what it was 2 years ago, let alone the traffic.

We had a passionate discussion about full-length RSS versus summaries in those days. Full length would mean people could read your content but would not get to your website, meaning you’d have fewer ad views if that was how you made money. On the other hand, especially tech-savvy people preferred full-length RSS because it was easier to read. In fact, I think a lot of people who still use RSS still do prefer full-length RSS. There are just so few left.

A decline in usage of RSS


Using our Google Analytics plugin we’ve been tracking RSS click-throughs to our site for several years now and that statistic tells a tale of steady decline slowly going to zero: FeedBurner, which I used to love with a passion died quickly when it was bought by Google and in the last few days I’ve actually, finally, made the move off of FeedBurner to FeedPress, which is a rock-solid replacement. It shows us as having around 12,000 RSS subscribers. If you consider we had just 2,340 clicks from RSS last month (which is less than 0,5% of our traffic), you could argue that 12,000 RSS subscribers don’t necessarily help us much, but we honestly also don’t really know because we don’t know who read our posts. So RSS is becoming less important, at least to us. At the same time, RSS is not without its dangers from an SEO perspective.


Scraper sites have been feeding (pun intended) off of RSS feeds for years, pulling in all the content and republishing it in the hope of ranking in the search engines with that content. This lead to duplicate content problems in the search results which had to be mitigated, or a scraper site with a bit more authority than your simple blog would simply outrank you with your own content.

From the very beginning, our Yoast SEO plugin has, for that reason, had the functionality to add links back to your site at either the bottom or the top of those RSS feed articles. This practice, which we first invented in January 2008 in our RSS footer plugin, worked like a charm for quite a while. It showed search engines the original source of the article and while a large portion of these scrapers removed all links, the few that let the links go in actually helped in getting Google especially to float the right content to the top.

We actually used that functionality ourselves to add some more links to specific pages on to help those pages rank. Now over the last few years, while checking the rankings of those pages for the specific keywords we were targeting, we saw a trend of steady decline in rankings. This is almost certainly the result of Google treating too many exact anchor texts as negative.

Along came the Panda

Yoast liked the Panda

When Google released its Panda update/filter, that hit a lot of scraper sites and the duplicate content ranking problems began to be somewhat less of a problem.

If a truly high authority site copies your content and doesn’t link back you’re still done for, as you stand no chance of ranking. “Silly” scraper sites had a bit more of a hard time ranking. But linking back the way we used to was still a better solution than doing nothing in our experience. Overall, I was rather happy with Panda, it seemed the first time in a couple of years where Google had really made a difference.

But then… Penguin hit.

Yoast playing Google's Penguin

Among our site review customers, we’ve historically had a fair portion of Penguin victims. Google’s Penguin update should be hitting sites that have lots of low-quality links pointing at them. You can probably guess how this is a problem… The sites that had used to help us rank our own articles a couple of years before, were now dragging us down.

To be honest, I’ve not seen a site that was hit by Penguin purely based on these RSS scraper links. Usually, there were large portions of other, problematic, usually obviously paid for, links. More recently though, we’ve seen more and more people who needed to do link removals and / or disavow for sites that had links because of scraping their RSS feeds. So what was once a best practice is now a bad practice.

As a result, we’re slightly changing how the functionality in WordPress SEO works as of the next version. If you’ve had it configured to link back to you, you don’t need to do anything if you don’t want to, the only change is that those links will be nofollowed from now on, so Google doesn’t count them. We’ve added a filter nofollow_rss_links that defaults to true. If you return false on that filter the nofollow will be removed but there will be no option to do so in the settings area for the plugin as I think it’s a bad idea.

Taking it to the extreme

Some SEO’s, like Dave Naylor, have taken it to the extreme, they’ve removed all content from their RSS feeds outside of their titles or even removed the RSS feeds altogether. Doing the former is actually not that hard in WordPress either:

 * Removes the content from the RSS feed and replaces it with a custom message.
 * @param string $content
 * @return string
function yst_clean_rss( $content ) {
	if ( is_feed() )
		return 'This is a new post on, Whoopity Doo!';
	return $content;

add_filter( 'the_content_feed', 'yst_clean_rss', 90, 1 );
add_filter( 'the_excerpt_rss', 'yst_clean_rss', 90, 1 );

I’m not 100% sold yet on whether that approach is a good idea for everyone, but in our good old tradition of eating our own dog food, we’re going to try it here on Yoast first to see what happens. It might be good to note that we’ve already had our first complaints from readers. I’m curious what you all think and what you think about RSS in the first place!

Update: after feedback from some very valued readers from the WordPress community, I’ve decided to put our full feeds back on. I first DMCA’d some 40 odd sites and had them remove our content though. We’ll be sure to keep a closer eye on where our content is going henceforth, as it was rather shocking to see just how many full feed scrapers were out there…

Coming up next!

105 Responses to RSS feeds in the age of Panda and Penguin

  1. Diane Lockman
    Diane Lockman  • 10 years ago

    I used to scan my subscribed RSS feeds, but now I prefer email delivery. Thanks for keeping us in the loop!

  2. Aqib Shahzad
    Aqib Shahzad  • 10 years ago

    I also hate reading email newsletters. I think rss feeds should be replaced by social mediums like Google plus, Facebook etc.

  3. seoplus+
    seoplus+  • 10 years ago

    I think it can still come in handy overall, there are specific sites that do still require it. Really only use it for clients with WP other than that not at all.

  4. Bamajr
    Bamajr  • 10 years ago

    I don’t think RSS will ever completely go away. The News Media alone, will keep it alive. They need RSS to get their stories, from the various sources they get them (other than the AP – which is likely also using a series of RSS Feeds). I am curious though, as to how exactly, you DMCA’d those 40 websites? Do you have a process you can/will share?

  5. Bradley Allen
    Bradley Allen  • 10 years ago

    Thank you very much for adding your full RSS feed back. I’m a human, not a scrapper, and I use RSS. I definitely appreciate having the full feed in my in reader of choice (which is currently “NetNewsWire”). Thanks for listening to feedback and for all the great resources over the years.

  6. Gal Baras
    Gal Baras  • 10 years ago

    Awesome, as always.

    I think that partly, RSS is on the decline due to social media being on the rise and people sharing their stuff with friends and clients through systems they already use.

  7. Anwar Shehata
    Anwar Shehata  • 10 years ago

    I’ve ditched RSS as a means of checkin’ up on websites a long time ago. I found following Facebook pages and Twitter accounts more useful. You get a personal introduction and a link to the article. Reading articles all styles the same in an RSS reader just didn’t cut it for me.

  8. Michael
    Michael  • 10 years ago

    Not wanting to freak people out any more than they are already, but… I can pick up a tool that scrapes sites and then spins the articles into new pages in a matter of minutes. It’s possible to create whole new sites with dozens of pages over lunch (while eating). Add your affiliate links and start over again. By the end of the day, you have a dozen keyword-rich sites in different niches.

    This is not just an RSS issue, as the software cherry-picks from Google (rightly figuring that if the page is in Google it has some value).

    It will be interesting to see how this plays out over the coming year or two. All I can see on the bright side is that the resulting sites are very spammy and often quite bizarre, as they scrape and spin from different sources. You could have any Bono-related material mixed in with an article about German WW2 submarines.

  9. Nico
    Nico  • 10 years ago

    Hi Yoast,

    I’ve been following you for years, Thank you for all your tips.

    I have a simple question for our host or community. I’m updating Open graph metatags on a villa location website. A’m I a Hotel or webiste or something else? please help

  10. FH
    FH  • 10 years ago

    I feel RSS feeds have become obsolete. I rarely find people using them anymore. They are good to have, but I dont personally see a use for them.

    • Muskie
      Muskie  • 10 years ago

      I’m a big fan of RSS been using it for years. We just created some RSS feeds to provide faster access to information at work, as one automated email a day wasn’t cutting it for some people, so now they can get the latest info every 2 hours via RSS…

      RSS has less of a spam problem than email. If someone loses an RSS feed they can just resubscribe on our website after they fix their computer issues. RSS is just XML it isn’t going anywhere. As long as WordPress continues to power 18% of the Internet it won’t die…

  11. Rocco Zeiler
    Rocco Zeiler  • 10 years ago

    I think it´s really hard, if you start with a new site and scrabers steal the content. For beginners I think is that a good solution, but sites with an higher Pagerank should focus on the readers and their usability.

  12. Joost de Valk

    Just posted this update below the post and thought I’d notify those subscribed to comments:

    After feedback from some very valued readers from the WordPress community, I’ve decided to put our full feeds back on. I first DMCA’d some 40 odd sites and had them remove our content though. We’ll be sure to keep a closer eye on where our content is going henceforth, as it was rather shocking to see just how many full feed scrapers were out there…

    • Ian Anderson Gray
      Ian Anderson Gray  • 10 years ago

      Thanks for this, Joost. I really appreciate this. Do let us know how you get on with this. I’m a massive RSS user and fan and I’d love to see this work.

  13. J
    J  • 10 years ago

    I have patience.
    Rel=author will solve the problem, it’s a matter of time, at the end, real people with original content will survive.

    • Bamajr
      Bamajr  • 10 years ago

      I agree and was thinking about adding this as a thought. I’ve been wondering when people will start to see the full value of rel=author and I think this is it. I don’t see RSS going away, so I’m hopeful your thought is accurate.

  14. swanie
    swanie  • 10 years ago

    To add to my comment above … what’s your thought on that? Is it OK to scrape someone’s content and then spin it? If it passes CopyScape, does that keep it from being a copyright infringement?

  15. swanie
    swanie  • 10 years ago

    Hey Yoast! Just so you know, some of the newer scraping tools, like SEOZen, can now automatically convert external links to point to their own web assets. Not sure if it converts the follow/nofollow tag or not. It’s probably only a matter of time till they all do that.

    Then I guess you just have to hope that they also spin the content to pass CopyScape.

    • Joost de Valk

      That’s when a little sentence of extra content in the RSS feed can come in handy, just to find the scrapers :)

  16. webim
    webim  • 10 years ago

    How to use the RSS Submission tool?

  17. playapkstore
    playapkstore  • 10 years ago

    yes my friend this was good idea……i will remove RSS feed in my website….but There was big problem i.e how to share posts to facebook .. so on..??

  18. Muskie
    Muskie  • 10 years ago

    I use Twitter a lot, but I still follow hundreds of blogs/site via RSS. I was upset with Twitter when they removed support for RSS in their 1.1 API but I understand why they did it. I’ve build several personalized news aggregators websites. I don’t mind using APIs but RSS is so simple for the user and publisher. Anything that ads unnecessary complications is a bad decision.

    It goes without saying I prefer full RSS feeds, there are ways to embed ads in them, I think that is a better solution than replacing a feed with a teaser. I put up my blog in 2005 and vowed never to turn off full RSS, I even went through a lot of work getting featured images to work properly in RSS feeds.

    I redid my entire homepage around RSS plus the Twitter API.

  19. Eli
    Eli  • 10 years ago

    I follow this site, and many others, by RSS.
    Although I read most posts by Yoast, that’s certainly not the case for the news sites I follow, so while I might read your content anyways, I most likely would read a lot less on news sites.
    I estimate that I scroll past about 75% of headlines, read about 20% of excerpts and click through to read the full post on only about 5%.

    • Eli
      Eli  • 10 years ago

      I meant to say; I most likely would read a lot less on news sites if they didn’t provide at least an excerpt.

      Also, and I’m sure I don’t need to tell you this but I will anyways, the reason I still use RSS is because I can read at my convenience, I don’t want to miss anything by only relying on twitter or Facebook and I don’t want emails coming in at all times and distracting me.

  20. Sam Murray
    Sam Murray  • 10 years ago

    I stopped using RSS as a way to keep up with content ages ago and haven’t looked back. I can get everything I need from Twitter, much easier, much more social so I think you are keeping ahead of the curve here. Plenty will follow suit.

  21. Adeel Sami
    Adeel Sami  • 10 years ago

    I was introduced with the internet back in 2000 and have experienced the importance/need of the RSS feeds and I too had it used for me till 2007. Now my RSS is FaceBook where I am subscribed to the most important sites like Yoast!

    Thanks for highlighting this issue out for the people!

  22. Dave
    Dave  • 10 years ago

    I was an unknowing victim for six months from a RSS scraper that was ranking higher for about 10% of my sites content.

    I only found out by accident when I noticed a strange url linking back one day. I reported the site to the host. Which was completely and utterly useless when I filed a DMCA with them.

    It was only through filing with Google did they take action and remove the scraper from the index. But not before I changed the hotlinks on the images in the posts to name and shame them the offending site.

    I am still a big believer in RSS feeds. I use them everyday. I prefer them to email updates etc.

    However I understand the majority of people prefer email. And indeed the majority of people that convert to sales are also via email and not feeds.

    I also understand that it’s the more tech savvy person who’s likely to use RSS subscriptions over email.

    The private RSS feed mentioned above interests me. However so does the option of offering an excerpt RSS feed and a full email update. Is this possible?

    I know one can do something like this via Feedburner and Mailchimp using different feed urls. But with Feedburner “probably” going at some stage is there another alternative via WordPress to offer a partial feed and full email via a subscription company like MailChimp?

    • Mike Korner
      Mike Korner  • 10 years ago

      Dave, You can specify whether your feed sends full or summary in WordPress Admin here: Settings > Reading >
      “For each article in a feed, show”

      • Dave
        Dave  • 10 years ago

        Mike, thanks but I know this. What I’m looking for is as a solution to scrapers and possibly Yoasts issue by having:

        1. Partial RSS feeds for RSS subscribers
        2. Send a full post to email subscribers.

        If I select “summary” in WordPress then the RSS feed is a summary (good) but so is the email sent out (bad) as the email uses the RSS feed for the content..

        • Mike Korner
          Mike Korner  • 10 years ago

          Sounds great Dave. If only we knew someone who knows how to make awesome WordPress plug-ins :)

  23. Jelle Verkleij
    Jelle Verkleij  • 10 years ago

    Netvibes is my newspaper with 100+ rss feeds. I really don’t know any other tool were I can read up on that much information with such ease.
    However I only read/skim the titles and click to the site or save it in Pocket to read it later. So I really don’t miss the full reader that much. I didn’t see the Whoopity Doo until I read it here haha!

  24. Rezoan Haider
    Rezoan Haider  • 10 years ago

    Simply, RSS feeds should be replaced by Social Mediums. Google sent the message by opening Google Plus and closing down their iReader.

  25. CommonMan
    CommonMan  • 10 years ago

    Even today i feel same RSS is not working in that manner in the manner RSS used too..

  26. M.A.
    M.A.  • 10 years ago

    Rumors of RSS feeds’ demise are greatly exaggerated, and site scrapers don’t need an RSS feed in order to steal content.

    RSS is the only viable way for me, and many like me, to keep up with all the blogs we follow. There’s only 3 reasons why I unsubscribe:
    1. Not interested in the content;
    2. Too many posts/articles. Less is more.
    3. The author uses summary instead of full posts in the feed.

    If it’s all about the ad views for you, then more power to you. It’s not for me.

    • Joost de Valk

      RSS is in demise amongst our readers, I’m rather sure of that. I didn’t say that means it’s not important to those who still use it.

    • M.A.
      M.A.  • 10 years ago

      And if RSS was truly dead, there wouldn’t have been the panic and near mass-hysteria over Google Reader shutting down this past July…..

      Just the CNN feed alone had 24 million.

  27. yans
    yans  • 10 years ago

    ahh, that’s why i got “This is a new post on, Whoopity Doo!”
    for the last 3 posts on my feed reader

    so we have to unsubscribe now? ok

    P.S. please tell him to remove

    • Joost de Valk

      By no means do you have to unsubscribe and the feed is still there as well on this blog. It won’t go away, we’re just testing with the contents and seeing how scrapers adapt :)

  28. Steve Wiideman
    Steve Wiideman  • 10 years ago

    Ah the memories this brings back.

    Blog and ping, which quickly turned into ping spam, which was quickly eradicated by Panda and penalized by Penguin (as you mentioned), and is now pretty much a #fuggedaboutit in my book.

    I am curious about your thoughts on AuthorRank and site authority and how switching from Google’s Feedburner to FeedPress might impact one or both? I had a gut feeling they were calculating subscriber data into the ago (or planned to), which is why Reader went away and Burner stayed.

    PS–I can’t believe you keep responding to people who are spamming your comments for obvious co-occurrence and referral traffic. Remind me to post a hotdog video in my next comment after I’ve used words that insinuate that my site somehow helps people. I would have just hit “Trash”; maybe that’s just me. :)

  29. Patrick
    Patrick  • 10 years ago

    If a title is enough for you to convey the topic of your blog post it’s ok to shorten your RSS-feed. I am still using a feed reader to find new content and open the sites if it’s interesting enough.
    Anyway, regarding the “woopidydoo”: an excerpt is ok too.

  30. Michael Martinez
    Michael Martinez  • 10 years ago

    My jury is still out because I have yet to see a case study for Penguin where anyone could show that an RSS scraper site was causing an issue. That is not so much the fault of the analysts as it is simply the burden of the beast: Google won’t tell us which links are actually hurting, except in very rare cases.

    I can point to lots of sites that are heavily “scraped” by the RSS aggregator industry and they don’t seem to be suffering in the least. I would guess the people who are hurting may have invited the scraping more than the average site.

    Your nofollow solution is an elegant proposal. I hope that is sufficient if it turns out these sites really are causing a problem with the algorithms.

  31. Ajay
    Ajay  • 10 years ago


    I am curious to know if your click throughs from RSS have increased since you switched off the content.
    I personally love RSS. I’m still following several sites via RSS only and click through as needed, so I must say I’m not very happy when I don’t always get to read at least some part of the article (doesn’t have to be all of it) and click through as needed.

  32. Ian Anderson Gray
    Ian Anderson Gray  • 10 years ago

    RSS is a bit of a controversial topic. Do you offer RSS feeds at all? Do you offer excerpt only or full article RSS feeds?
    I think it comes down to your reason for having a blog in the first place.

    I blog for two main reasons. Firstly because I enjoy it and secondly to promote myself and my business through what I know. I don’t think I am alone in those reasons. So, does it matter to me if people view my content on my blog or in an RSS feed reader or indeed on a scraped site? It is an interesting question, and this article has made me think about it more deeply. There is a niggling feeling that I should say that it does matter. Those of us who have blogs have spent a huge amount of time building them. Since I am a coder I’ve spent a stupid amount of time getting my site the way I want it. If people read my content in a feed reader they’re not seeing it the way I intended.

    So here are the reasons NOT to offer full article RSS feeds:
    1) They’re not coming to your website (less traffic)
    2) They’re not going to stumble across other articles you’ve written on your site
    3) They’re not seeing the beautiful designs you’ve spent the last year perfecting
    4) An evil scraping website is nabbing your content in the attempt to boost their search engine rankings

    But actually, does any of that actually matter? Perhaps I am playing devil’s advocate here… but really?

    Let me answer the above:
    1) So they are not coming to your website? But they are reading your content and hearing your name. Surely that is what you want? They’re probably sharing it with their friends and followers. They’re getting excited about your content. And if they REALLY like the content, they are going to click through to your website and leave a comment!
    2) Of course they are going to stumble across other articles on your site. That is the point of RSS- subscribers will be notified whenever you post a new article. They will be your most loyal fan base. Your RSS subscribers are your gold. Be nice to them- give them what they want. If you do that- they will be your biggest advocates and will shout your name from the rooftops!
    3) They won’t see your beautiful designs? I know this is a hard one. I am a web developer so I do feel the pain. But actually, what is the most important thing on a blog? It’s the content of course. Again, give your loyal subscribers what they want- the content!
    4) Evil article screen scrapers. OK, this is a hard one. You have written an article. It’s your article. Copyrighted and all. How dare an evil scraper site steal your content? Yes it is wrong, but does it actually matter? You could argue that your content is being distributed to a wider audience. Perhaps not in the ideal fashion, but I really think this is the least of our worries. I know I don’t have a high profile a blog as but I hope I have a point here.

    I also wanted to say that although it is a shame that Feedburner is dying a slow and painful dead, it certainly isn’t the death of RSS. RSS is an open technology- like the world wide web and the internet. Being open is what makes the internet what it is. Also there are alternatives to Feedburner such as Feedblitz which I use.

    Anyway, my sermon is over! Thanks for making me think!

    • Carlos Gandra
      Carlos Gandra  • 10 years ago

      Ian, I think you have a point yes, but the thing about scrapers is that they aren’t just a bunch of good people that are trying to help you spread your content to the world. They are a bunch of people who STEAL your work to PROFIT from it leaving you behind. So yes, in my opinion, it matters.

      • Ian Anderson Gray
        Ian Anderson Gray  • 10 years ago

        Definitely scrapers are bad and are stealing your content. However I was just making a (albeit controversial) point that at the end of the day it results in your content being shared to a wider group of people.
        OK, playing devil’s advocate, but I think offering your loyal fans what they want is more important than stopping pesky screen scrapers!

  33. Gijsbert
    Gijsbert  • 10 years ago

    Would be interesting to hear about the results of these changes you made!

  34. Maxime Robert
    Maxime Robert  • 10 years ago

    I’m also an RSS nostalgic, and even though it’s more of an internal tool I use to optimize my work flow, it can still attract a quality audience.

    Regarding third-party scrapers, I was wondering if you gave any thought to using homoglyphs in the parsed feed. Basically, every occurence of “a” and “i” (to name the most common ones, that look absolutely identical in Cyrillic) is replaced by its homoglyph. It looks the same, so it doesn’t disturb the reader, and scraper sites won’t be able to rank on your text anymore even if you publish whole articles. Actually, this may seriously mess up with them, as Google might be wondering what this gibberish is all about.

  35. Matthew Snider
    Matthew Snider  • 10 years ago


    Something to consider also is third party sites such as Readability and Pocket.

    They way I use the service, and I could be using it wrong or a minority is from with Reeder (the only good iOS client for RSS) and bookmark what I want to read later. I don’t come to your site directly for the most part and this is where my question comes in, sort of tied to the above comments.

    If I don’t have your RSS feed, I don’t know when things are updated, in which I don’t read them in the feed, or add them to pocket to read later, and in return I never come to your site.

    I know it’s just one way to read content, as I have moved the majority of the sites I follow, including yours to my Twitter feed and I utilize Tweetbot (the only worth iOS client for Twitter) to catch my updates from sites I follow.

    I have been posing the question as a whole the last few weeks, what folks use for RSS and then instead of. Most people use Twitter now it seems for up to the moment updates, sometimes faster, much faster, than the RSS delivery method.

    Conclusion – you do as you want, you may loose a bit in your changes but overall, you need to do what is best for you and your site. And in turn I believe a lot of sheep will follow.

    Thanks for the write up.

    • Joost de Valk

      We do still have RSS feeds, the excerpt / content is just empty. But you’ll still be notified of new articles.

      • Matthew Snider
        Matthew Snider  • 10 years ago

        Ahh must have read over that extremely HUGE update haha.

        Interesting….hmmmm Darnit now you have me thinking.

  36. Karen McCamy
    Karen McCamy  • 10 years ago

    Joost (& all contributors),
    I am getting ready to launch my own tech-focused web site (for freelancers & micro SMBs) and this topic is extremely timely.
    I had no idea about the scraper sites pulling off RSS feeds! YIKES! I had planned to have an RSS feed button along with my social media buttons, but you’ve really made me “wake up!” I will be very interested in the results of your testing…
    To the point about subscribing to each new article (post), I”ve never thought that was a good idea, because I will offer my own email newsletter (each issue custom-written, Joost) & firmly believe in building my own in-house list. Sending each article out thru RSS defeats the need to subscribe, IMO.
    I heartily “second” what @Ian said about knowing I want to read your articles! :-)
    Thanks for a very timely and important message!

    • Matthew Snider
      Matthew Snider  • 10 years ago

      Karen, whether or not you have an icon, your feed is still available for scrapers to find. You also have to be aware that scrapers scrape content that is in demand. A small budding site, no matter how cool, won’t have this issue on the outset.

      You would need to remove the feed entirely from the site to stop them, go private or do excerpts.

      • Karen McCamy
        Karen McCamy  • 10 years ago

        Thanks forclarifying! I will definitely be looking into “excerpt-only” since my site is “content-heavy” (and, if I’ve done my homework correctly, will be in demand ;-) )…I need a crash course in RSS…which I’ve stayed away from because I didn’t think it was such a big deal…Obviously I’ve been sticking my head in the sand.! Thanks for the advice! :-)

  37. Ian Anderson Gray
    Ian Anderson Gray  • 10 years ago

    Thanks for talking about RSS. It does seem to be less popular now than the old days. However RSS is absolutely central to the way I work. To be honest I don’t know how people cope without it. I subscribe to all the blogs I am interested in using Feedly. It means I can keep track of all the latest articles from all my fave authors. I can then read the article or share directly to my followers on my various social networks. I couldn’t do that effectively using email subscriptions or on Twitter.

    With Feedly I can put all my subscriptions in different categories and I can go through them at my leisure.

    Most of the RSS feeds I subscribe to give the whole article or in a small number of cases they give a summary or extract. I have to admit I find it frustrating when I’m not even given that, for example just the title. I know that’s the method you’ve adopted. I don’t like it, but I can cope with it because I know that I am always interested in your articles. That being said, it means I have to click through to your website from Feedly and it also means it’s not available offline.

    As a blogger I can understand why you would prefer email newsletters but as a consumer I am for full article RSS feeds all the way!

    Thanks for listening!

    • Alan Reeves
      Alan Reeves  • 10 years ago

      I agree with Ian that I prefer full length RSS articles. The feeds in my RSS reader are about 90%+ full length articles. About a year ago, a few dropped back to excerpts and then recently,

      Personally, my RSS feed is to inform me of new content and if possible, deliver that content. In the case of, I still click through to the site and read the article but I’m not checking the site every day. I don’t really notice if there has been a gap in posting new content on any site because when there is something new, I know about it.

      The bottom line for me is that if the RSS feed was a green button that lit up every time the author posted an article, it would be useful. Granted, not as useful as having the article delivered to me but with a click, I can read it. I can understand the need to control the distribution of your content better.

    • Joost de Valk

      Ian, I understand where you’re coming from. And I might have just had a good idea on how to do this with “private” full RSS feeds… Let me ponder this one for a bit ;)

      • Ian Anderson Gray
        Ian Anderson Gray  • 10 years ago

        Great that you’re pondering private RSS feeds. I wonder what you mean by that? I know Gawker and Liferhacker have what they call VIP feeds. I like that- these are full length article feeds for the real fans. If you could provide a way for people like me who are really interested in your articles (your fans you can call it) to subscribe to your articles in the medium of their choice then I think you’d be on to a winner. I won’t go on about this now, as I thought I’d comment separately.

    • Virgil Bierschwale
      Virgil Bierschwale  • 10 years ago

      By the way, there is a way using my technology (patent not pending) that you can do what you are doing via wordpress, and wp-o-matic and then when the articles come in, rather than “publish” them, make them private so that you can read them, and then, the one’s that you want to release to your readers, you “publish” them

      I think these fine folks are missing what RSS does entirely with their nose up in the air and their thinking that their piece of used toilet paper from when they went to the bathroom last is copyrightable.

      Folks SUBSCSRIBE to your site via rss or email because they want to FOLLOW your work.

      I simply make it easy for them to find you by posting a billboard on my portion of the information super highway.

      When you make it impossible for them to do so via excerpts, or turning off your RSS (whatever) feed because you want to remain EXCLUSIVE, you are turning off your readers.

      If not today, maybe tomorrow, or the day after that.

      I am a realtor, and what I’m hearing here is that you want to sell your “widget” or “service”, but you don’t want nobody to know about it because it is copyrighted.

      Now, if other people are using your work and claiming it as their own, I can understand that.
      But to view your work because they thought it was worth viewing?

      • Joost de Valk


        I myself am an unemployed software developer

        I am a realtor

        Both are things you said, both in one comment thread. You’re either lying or something else is wrong with you :)

        • Virgil Bierschwale
          Virgil Bierschwale  • 10 years ago

          Now you are calling people liars when you know nothing about them?
          Yep, I am an unemployed software developer, age 55 and I’ve worked as a data ho for most of my life until the jobs went offshore.
          And yes, being a commission based realtor is the same as being unemployed when people can’t get loans to buy properties.

          As for something being wrong with me.
          I’m the only one that is speaking up for the people.
          I do not see you doing that.
          I do not see you offering them any concrete suggestions as to how to get their content in front of millions rather than a few hundred, which is what it will take to build a name for themselves.

          You guys are stooping awful low today.
          And to think I once thought your stuff was worth following.
          Like I said, all of your stuff has been deleted it.

          Like ian said, I followed your stuff because I was interested in it, and doing it via my google reader alternative at keep america at work allowed me to read it in its entirety, AND go to your article if I thought it was worth reading.
          Now I don’t have to worry about it anymore, and after being called a liar by somebody that knows absolutely zero about me, I’m kind of glad

          • Dennis
            Dennis  • 10 years ago

            A data ho?

            Makes sense if you think about it.

  38. Christopher Simmons
    Christopher Simmons  • 10 years ago

    Forgot to say in my long winded rant:
    1) we switched all our normal content sites to excerpt only this year.
    2) for a syndication partner, we built them a custom feed using Joost’s article on how to do that, with his template.

    This cut down a lot on some of the scraping. We also IP blocked content farms in Australia, and China, as well as Romania, Columbia, and Russia.

  39. Maud
    Maud  • 10 years ago

    As an end user, I use RSS in a feed reader to scan the most recent headlines of… for example… all 50 of my favorite web design sites
    – all in one place.

    It’s an efficiency tool… it takes me 5 minutes to scan 100’s of headlines and isolate all the new content that interests me that day – without having to visit 50 sites, one at a time, to see if there’s something there I “might” like.

    It also keeps my inbox free of email subscription notifications.

    If a site doesn’t offer a feed, I might bookmark the content that somehow caught my attention, but I won’t monitor the site for future content.

  40. Michael
    Michael  • 10 years ago

    How’s your newsletter sent? Are you not using your feed to gather the content or are you writing your newsletter yourself?

    • Joost de Valk

      We custom write our newsletter each week.

  41. Adondeirhoy
    Adondeirhoy  • 10 years ago

    We use RSS in our bulletin for our email subscribers. This way they get the updates of the recent articles in our page. For this we find RSS very useful. Besides that we do not use it.

  42. Scott Ellis
    Scott Ellis  • 10 years ago


    Even if the number of RSS subscribers is falling and driving less traffic directly I would be curious to hear, as a part of your experiment, whether indirect traffic drops when you pull back on the RSS feed.

    For example, I run a site called Lifestyle Frisco. I use Feedly to aggregate content from other sites that are about our city to make it easier for us to keep up with what they are publishing and know what content of theirs we want to promote. We don’t re-post their content, but we do share links to it, reference it, … all the kinds of things most publishers want other influential sites to do.

    So if I have Yoast as a part of my feed on SEO, WordPress, etc… and occasionally share your content via G+, Twittter, etc… when you disappear from my feed those shares are likely to decline due to the increased effort I have to go through to know what is new on your site.

    It may not amount to much by way of traffic but it could and would be interesting to see if you notice an additional drop off beyond the .5% you referenced.

    My main point of all of that is to say that their could be secondary effects that will be hard to predict and even harder to measure but should still be monitored.

    • Joost de Valk

      Hi Scott,

      that’s the $64,000 question indeed… We’re closely monitoring that and we’ll report back.

      • Steve and Sally Wharton
        Steve and Sally Wharton  • 10 years ago

        Excellent! We look forward to your post answering the 47512.96 Euro Question

  43. netmeg
    netmeg  • 10 years ago

    I’ve taken the feed off all my business sites; there’s no good reason to leave it on, and lots of bad reasons.

    I leave it up on my personal site, because that one doesn’t matter so much.

    I like the *idea* of RSS just fine, but the implementation was problematic for my business (publishing events)

  44. Mike Korner
    Mike Korner  • 10 years ago

    Email is great but when I’m traveling/mobile for an extended period, it’s very easy to get way behind on email. During those times I still read my RSS feed looking for valuable nuggets among the noise.

    RSS (via Feedly, for example) is a great way to “triage” while traveling. I mark the ones I want to read later, and pitch the noise. When I read later, I usually end up on the website. If I like the article, and depending on the subject, I take action or save it in Evernote.

    Bottom line: I think website owners should quit fearing RSS and start embracing it. Quit thinking of it as a sales tool and start thinking of it as a marketing tool. Think of RSS as just another way for me, your reader (and prospective client/customer), to follow what you are doing. When I’m ready to buy, I’ll find you. Why would any website owner want to shut me out of RSS and rely on email only?

    • Joost de Valk

      I’m not saying I disagree with you Mike, I’m just trying to explain the SEO issues that are related to RSS :)

      • Mike Korner
        Mike Korner  • 10 years ago

        And your explanation is important and greatly appreciated because there are definitely real world SEO issues with RSS (and every other marketing channel).

  45. Sinjin Eberle
    Sinjin Eberle  • 10 years ago

    So, either I am just not getting it, or I am not as smart as the rest of you…

    As a regular dork-Joe user, I have literally hundreds of RSS feeds that consolidates content from my favorite sources every day. I use Feedly on all of my devices, and I stroll through dozens of article headlines every day. The ones that are attractive to me, I click on – usually going to the native site of the article (say, for instance).

    I love having the content organized and delivered so simply and cleanly. So I guess my question is, if RSS is going away, what product am I not aware of that satisfies this need (at least in the same spirit of how I interact with news content)??


    • Matt
      Matt  • 10 years ago

      I agree, I want to know how everyone else gets their information organized and only the information they want. doesn’t seem like Twitter or Facebook does that very well.

    • Joost de Valk

      I think RSS does suit your needs. I’m “just” saying there are “issues” with RSS as well. But we’ll probably go back to excerpts judging on what I’m reading here :)

  46. Courtney
    Courtney  • 10 years ago

    I am a huge fan of reading RSS feeds still, and primarily use Feedly. I was sad to see only the title of this article with no useful content of this article in Feedly.

    • Jeremy Myers
      Jeremy Myers  • 10 years ago

      I agree, Courtney. I am a huge fan of RSS feeds, and use Feedly to read hundreds of blogs every day. I hate subscribing by email, because then my inbox gets crammed with hundreds of emails. I too was a bit frustrated when I saw the “This is a new post on, Whoopity Doo!” message for this feed.

      • Courtney
        Courtney  • 10 years ago

        I’m glad to see the Whoopity Doo was only to oust the scrapers. Feedly will now be right again :D

  47. Massimo
    Massimo  • 10 years ago

    I’m not an expert Joost, but you were so surgically and right with this post… What I can say is that my site get in a penalty behaviour because Google Penguin not recognizes scrapers 1:1 copying through RSS feed vs the source (never bought a link). Think I’m going to use your snippet and put in the content of the feeds a phrase some like “Hey bro! There’s a new post online! Get this and next directly into your email by subscribing to (link at the form).
    There’s no way to stop scrapers copying from my feed, and maybe the worse Google’s ideas doing just the job that claims.

  48. Sander Tamaëla
    Sander Tamaëla  • 10 years ago

    Although I like the idea behind RSS and I myself used to be an avid user, but I hate the way Google wrongly let aggregators rank above and sometimes even replace my (my clients) results. Last year I did a little research and found several cases where a RSS scraper replaces or outranks the original article. One of them is the following article which is published on the 1st of November 2011.

    But if you use that exact title in Google:

    Despite the original being indexed as well:

    When not using intitle the original ranks 1st, but giving a site with no original content and a RSS import plugin the ability to steel away some of the trust and traffic is just really annoying. And keep in mind that this specific problem exists for over a year now.

    Next to the above every body who monitors competition knows that if you have enough authority you’ll still be able to steel content and outrank the original source. I see it happen on a daily basis. The problem isn’t in RSS or the way you should use RSS, the problem is the way Google handles cross site duplicate content; they should fix that. Even without RSS everyone with a bit of knowledge about Xpath will be able to parse HTML just as easy as RSS. For the time being I would suggest either to remove the content from your feed or delay the publishing of new articles in your feed (I’ve seen a couple of cases where this helped).

  49. Mika E. (Ipstenu)
    Mika E. (Ipstenu)  • 10 years ago

    RSS is something you really like or you don’t care about, and nothing is wrong with that. But it’s something those who do like, love.

    I went to excerpt only RSS years ago, and it works well. I would never suggest dumping it, since there’s no harm in that, and people who like it are happy. That said, I am a little bummed that there is no excerpt for Yoast Posts.

    • Joost de Valk

      As said, we’re testing it, we might go back to excerpted RSS but the test is already showing stuff I didn’t really want to see in terms of scrapers…

  50. Daniel Abromeit
    Daniel Abromeit  • 10 years ago

    RSS is important for me, because i felt heavily stressed for years before I came up with a special RSS-Aggregator for my Browsers startup page. Please don’t make me wasting hours at Twitter & Co ever again.

    • Joost de Valk

      I’m not intending to disable them completely, I do doubt that we’ll go back to full feeds though… Excerpts might be a better solution :)

  51. Virgil Bierschwale
    Virgil Bierschwale  • 10 years ago

    I think there is something that is missing here.
    Folks, you write articles to get your products, or ideas in front of people.
    When you disable your RSS feed, you are not hurting the site like Keep America At Work that is aggregating your articles.
    You are hurting yourself.
    But that is beside the point.
    If you will look at Keep America At Work you will see that I grab, or attempt to grab selective articles that will help people with housing, utilities, food and other essentials AND introduce them to the technology that they need to go forward into a technology based future.

    As funds become available, I will be creating more sites like Keep America At Work focusing on different aspects of our society.
    I do this because nobody else is doing it and it needs to be done, and I do it because somebody has to do their part when more and more corporations are sending our livelihoods to cheaper countries which is destroying peoples lives here at home in America, and in Europe.

    As for disabling the RSS feeds, you are simply creating a situation where a person that follows 1,000 sites needs to go to 1,000 separate sites to stay up to date, and since nobody has time, you’re not hurting your reader as they will eventually quit and follow somebody else that makes it easy to follow the sites that they want to follow.

    • Christopher Simmons
      Christopher Simmons  • 10 years ago

      I think Virgil here illustrates the exact problem with RSS and content creators; RSS has been widely abused by sites that only “aggregate” content and make money from ads, without sharing any of that ad revenue with the sites creating the content, and in violation of the site’s copyright policies. Fair use only applies in context of writing an original piece of content and referencing the original content on another site, not cloning it, scraping it, or summarizing it for profit. Thankfully this is what Google is working so hard to “quash” and while this causes all of us who have content sites, the days of “wanting” to be on Moreover, and have snippets cloned 100 places are gone. It only dilutes the message, and hinders the “user experience” in finding the actual original content as it was created. If you want to scrape my content, pay a license fee or share ad revenue, and include link back to site with full attribution AND copyright notice, and original author data intact. In most civilized countries this is how copyright law works, but sadly some of the worst offenders of RSS pilfering are outside the law and use second tier spam ad networks to get revenue. This is where Joost’s points are well founded in seeing how we need to consider retiring RSS, and let folks “follow” daily news on social media, and have custom RSS feeds for any licensed content partners. (My four cents, anyway.) I’ve had a publishing company since 1981, doing webdev since 94, ecom since 96, and our main content site has been live since 2000 — we have 230,000 inbound sites linking to us. Dealing with the whole inbound linking thing top of mind right now, actually. So, Joost – thanks. This was very timely thinking for me today :-)

      • Virgil Bierschwale
        Virgil Bierschwale  • 10 years ago

        Obviously you haven’t even looked at Keep America At Work.
        Many of our people in all of our countries are hurting.
        I myself am an unemployed software developer, and there are many of us out there.
        And trust me, I haven’t made any money from google, etc. as the last 100 bucks I received from them was over 2 years ago.

        Here is an example of what I do.

        This youtube video just came across my feed.
        It is in german and even though I am of german descent, I don’t understand a thing that he is saying.

        Yet he is sharing his way of “pimping his bratwurst” and I’m going to do my best to drive traffic to him because he deserves it for sharing.
        If that is my crime.
        I’m guilty.
        But I’m working to make things better and you guys and gals are crying over people reading your stuff??

        Give me a break.

        • Christopher Simmons
          Christopher Simmons  • 10 years ago

          depending on your country’s laws of course, here in the U.S. and those countries that subscribe to international copyright laws, “fair” use still requires permission unless expressly used in quoting editorial content.

          For one example, per the US Copyright Office:

          One of the rights accorded to the owner of copyright is the right to reproduce or to authorize others to reproduce the work in copies or phonorecords. This right is subject to certain limitations found in sections 107 through 118 of the copyright law (title 17, U. S. Code). One of the more important limitations is the doctrine of “fair use.” The doctrine of fair use has developed through a substantial number of court decisions over the years and has been codified in section 107 of the copyright law.

          Section 107 contains a list of the various purposes for which the reproduction of a particular work may be considered fair, such as criticism, comment, news reporting, teaching, scholarship, and research. Section 107 also sets out four factors to be considered in determining whether or not a particular use is fair.

          1.The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes
          2. The nature of the copyrighted work
          3. The amount and substantiality of the portion used in relation to the copyrighted work as a whole
          4. The effect of the use upon the potential market for, or value of, the copyrighted work

          The distinction between what is fair use and what is infringement in a particular case will not always be clear or easily defined. There is no specific number of words, lines, or notes that may safely be taken without permission. Acknowledging the source of the copyrighted material does not substitute for obtaining permission.

          The 1961 Report of the Register of Copyrights on the General Revision of the U.S. Copyright Law cites examples of activities that courts have regarded as fair use: “quotation of excerpts in a review or criticism for purposes of illustration or comment; quotation of short passages in a scholarly or technical work, for illustration or clarification of the author’s observations; use in a parody of some of the content of the work parodied; summary of an address or article, with brief quotations, in a news report; reproduction by a library of a portion of a work to replace part of a damaged copy; reproduction by a teacher or student of a small part of a work to illustrate a lesson; reproduction of a work in legislative or judicial proceedings or reports; incidental and fortuitous reproduction, in a newsreel or broadcast, of a work located in the scene of an event being reported.”

          Copyright protects the particular way authors have expressed themselves. It does not extend to any ideas, systems, or factual information conveyed in a work.

          The safest course is to get permission from the copyright owner before using copyrighted material. The Copyright Office cannot give this permission.

          When it is impracticable to obtain permission, you should consider avoiding the use of copyrighted material unless you are confident that the doctrine of fair use would apply to the situation. The Copyright Office can neither determine whether a particular use may be considered fair nor advise on possible copyright violations. If there is any doubt, it is advisable to consult an attorney.

          FL-102, Reviewed June 2012

        • Steve and Sally Wharton
          Steve and Sally Wharton  • 10 years ago

          Nice work educating the less-informed (i.e. new folks like us) and others*, Joost.

          Keep up the good work; it’s appreciated.

          *Virgil who? Keep America…what? Perhaps there is a link (pun intended) between status as “unemployed software developer” and one’s blatantly-obvious scraping, copyright violation-based site? The angle of “working to make things better” which is justified as “helping society and poor countries, etc.” is the same belief-basis for churches still being the amongst the leading copyright violators of sheet music…the idea that, “it’s for God, so it’s ok.”

          PS – Joost, you’re too nice. I’d DMCA his a$$ anyway!

        • Joost de Valk

          Virgil, you might not understand it, but you’re scraping. If you don’t have the explicit consent of the author, that’s a crime against copyright. I will not give you a break, if you ever do it to me or one of my sites again, I’ll DMCA you and your hosting party. You wouldn’t be the first site owner that suddenly saw his site disappear and his domain name disowned because he didn’t want to listen.

          • Virgil Bierschwale
            Virgil Bierschwale  • 10 years ago

            actually I have contacted the copyright office for clarification and so far, I believe that you are wrong.
            Here is my thoughts, and my communications with them.
            And you guys, and gals, are welcome to weigh in because I believe it is something that we need to clarify

    • Joost de Valk

      Hey Virgil,

      well I realize that might be the case for some. But as it is we have FAR more email subscribers than RSS subscribers already. And I hereby tell you that I do NOT grant you the right to reproduce articles from our site on yours :)

      • Virgil Bierschwale
        Virgil Bierschwale  • 10 years ago

        Your feed will be removed by today.
        Your articles will be removed by today.
        Your plugin will be removed in a few minutes.
        I will no longer follow your work or advocate that anybody follow your work
        Good Day

        • Perry Bernard
          Perry Bernard  • 10 years ago

          Ouch. Grow up some!

        • Joost de Valk

          Thank you. Removing our plugins doesn’t hurt us Virgil, that hurts you. You copying our content does hurt us.

          • Aaron
            Aaron  • 10 years ago

            BAM! Well played Joost! Thanks for making the most helpful content i’ve ever been able to find. :-)

  52. David
    David  • 10 years ago

    I really don’t get the idea behind RSS, I’ve never really used it and prefer to remove any RSS links to reduce the chance of scraper bots stealing content.

    I think there are so many social platforms out there that you don’t really need RSS as much anymore.

    • Douglas Karr
      Douglas Karr  • 10 years ago

      I’m in agreement with David. It has nothing to do with search and everything to do with social. Social networks help curate news and information. As well, the number of blogs has and continues to explode over the years so adding more and more feeds to a reader is not longer manageable.

  53. Rhys
    Rhys  • 10 years ago

    I read something fascinating on RSS soon after Google Reader shut down, and the conclusion was something like “although the quantity of readers was low, the quality was quite strong – they were usually bloggers & journalists.”, which is probably why it got a huge amount of press coverage.

    It’s probably stands to reason that by changing from full length to titles, you’ve probably rattled the a group of readers who will probably raise a complaint, rather than shrug and just get on with it.

    Each to their own. I can completely understand the decision taken though :).

  54. Vance Hallman
    Vance Hallman  • 10 years ago

    Great article Joost!
    I think Google gave us a hint when they did away with their own reader and also the Alert Feeds (which have since been brought back). I wonder if the reason for the alerts going away and then coming back was to do just that, make them no-follow. One of us will have to look into that.

  55. Marios Alexandrou
    Marios Alexandrou  • 10 years ago

    I published an article recently and a snippet was immediately republished by Their version was also indexed by Google before my version. Now they rank #1 for the title I used even though they have just a snippet AND a link back to my site. If you need RSS feeds (say to participate in services like Zemanta), I recommend trying an RSS feed delay plugin which’ll give your article a chance to be indexed on your site before it appears in your feed for others to copy.

  56. Colin
    Colin  • 10 years ago

    Reminds me of when Apple dropped the floppy disk drive… bit of a hoo-haa at first, but people soon get used to it. RSS does seem to be going the way of the dodo. People using Twitter, Facebook etc as a method of content discovery, rather than browsing RSS readers, iGoogle etc…