Get discovered podcast: How Yoast is rethinking SEO in the Age of AI

When the team behind one of the world’s most widely used SEO plugins starts rethinking what it optimizes for, it’s worth paying attention. In this episode of Get Discovered, host Joe Walsh speaks with our colleague Alain Schlesser, Principal Architect at Yoast, about how we’re evolving our approach toward AI visibility tracking – and what that signals for the future of SEO. With Yoast powering over 13 million WordPress websites, this shift reflects the changing ways people discover content online.