How to add a keyphrase to an image

Adding a keyphrase to the image’s alt attributes

Alt attribute (aka alt-text, aka alt-tag) is a short text that explains what’s in an image. Without it, search engines can’t understand images. The same goes for screen readers that help blind or visually impaired people use the internet by reading out loud what’s on the screen. So, by adding an alt-text that contains your keyphrase, you make your content more accessible, and you improve your ranking chances!

How to add a keyphrase to an image in WordPress

Adding alt-text is not just a matter of writing a few keywords. To ensure you use them correctly, we recommend you check out W3’s images tutorial. In a nutshell, before adding alt-text to your images, ask yourself the crucial question: What is the purpose of this image? Here are some answers and tips.

• The image has an informative purpose
  For instance, say you have a recipe with steps that show images. If a step requires grating carrots finely, and the image shows how the carrots look once grated, the alt text can be [finely ground carrots].

• The image has a functional purpose
  Sometimes, an image can be the only content on the page that links to another external or internal page. For example, you may write about your favorite restaurant and add a photo of its logo or interior with a link to the restaurant’s site. Then, the alt-text could be [visit the site of my favorite restaurant] instead of a description of the image.

• The image is decorative
  In that case, it’s best not to add any alt-text since the image does not have a purpose. If possible, search for another image to add alt-text with your keyphrase in it.

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Well done! Your made your content more accessible and easier to understand!