Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you …Read: "Ask Yoast: Content on product category pages"
As the owner of an online store, you’d like people to find your shop. The right schema.org markup might help, as well as writing amazing content and preventing duplicate content on your site. Moreover, don’t forget to include some testimonials in the right spots!
This is of course closely related to user experience, usability and conversion.