As the owner of an online store, you’d like people to find your shop. The right markup might help, as well as writing amazing content and preventing duplicate content on your site. Moreover, don’t forget to include some testimonials in the right spots!

We’ll also help you with tips and tricks on social media and email marketing.

This is of course closely related to user experience, usability and conversion.


Must read articles about eCommerce

eCommerce SEO checklist: 27 tips for a better online shop

20 February 2018 by Michiel Heijmans - 20 Comments

There is so much you can do to optimize your eCommerce site for SEO, that we have written this checklist to help you. This doesn’t cover absolutely everything, but if you at least start by optimizing everything in this post, you will definitely be doing a great job :) 1. Branding The first thing you …

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Category: eCommerce

Ask Yoast: Content on product category pages

2 February 2018 by Joost de Valk - 16 Comments

Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you …

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Ask Yoast

Ask Yoast: Dealing with holiday gift sets after the holidays

29 December 2017 by Joost de Valk - 7 Comments

With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or …

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category and tag pages

Ask Yoast: Adding testimonials to your site

10 November 2017 by Joost de Valk - 13 Comments

Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of …

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Ask Yoast: adding testimonials

Holiday season SEO: start preparing NOW!

9 October 2017 by Michiel Heijmans - 11 Comments

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out …

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Categories: Content SEO, eCommerce

Ask Yoast: Which eCommerce plugin do you recommend?

21 August 2017 by Joost de Valk - 1 Comment

No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin …

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Category: eCommerce
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Tools to improve your online marketing campaign

9 August 2017 by Michiel Heijmans - 15 Comments

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools …

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seo tools

Testimonials: increase your visitor’s trust

2 July 2017 by Michiel Heijmans - 4 Comments

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of …

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ratings and reviews

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