eCommerce

As a webshop owner you’d like people to find your shop. The right schema.org markup might help, as well as writing amazing content and preventing duplicate content on your site. Moreover, don’t forget to include some testimonials in the right spots!

We’ll also help you with tips and tricks on social media and email marketing.

This is of course closely related to Usability and Conversion.

Must read articles about eCommerce

A blog on an eCommerce site

15 August 2017 by Marieke van de Rakt » - 9 Comments

blog on your ecommerce site

Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners »

Categories: Content SEO, eCommerce
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Tools to improve your online marketing campaign

9 August 2017 by Michiel Heijmans » - 14 Comments

seo tools

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools »

Categories: Analytics, eCommerce
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Testimonials: increase your visitor’s trust

2 July 2017 by Michiel Heijmans » - 4 Comments

ratings and reviews

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of »

Categories: eCommerce, User eXperience (UX)
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Ultimate guide to small business SEO

27 June 2017 by Michiel Heijmans » - 23 Comments

small business SEO

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. In this ultimate guide for local and small business SEO, we’ll tell you about finding your niche, optimizing pages and social media efforts. Way back in »

Categories: Content SEO, eCommerce, Social Media
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Ask Yoast: Is my site structure too deep?

19 June 2017 by Joost de Valk »

how deep should my site structure be

If you own a website, you have to think about the structure of your site, whether it’s a blog or a shop. Site structure is essential to help users find their way on your site and it helps your site to rank. So your site’s hierarchy needs to make sense to both users and search engines. When you’re »

Categories: Content SEO, eCommerce
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SEO for B2B and B2C – what are the differences?

28 April 2017 by Willemien Hallebeek » - 18 Comments

Small business tips

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading »

Categories: Content SEO, eCommerce
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Out of stock product – what to do with product page?

24 April 2017 by Joost de Valk » - 12 Comments

Ask Yoast: division on seperate domain

If you own an eCommerce site, a product can run out of stock. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best »

Category: eCommerce
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Ask Yoast case study: SEO of an online shop

21 April 2017 by Marieke van de Rakt » - 12 Comments

seo of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows »

Categories: Content SEO, eCommerce
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Improve local SEO with Google My Business

20 April 2017 by Edwin Toonen » - 23 Comments

Small business tips

Every business owner with a website is looking for ways to get noticed in the search results. Today, there are loads of tactics to rank well as a local business, but there is no silver bullet: as with most SEO issues, this is a combined effort. One of these pieces of the local SEO puzzle »

Category: eCommerce
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Internal search for online shops: an essential asset

19 April 2017 by Michiel Heijmans » - 2 Comments

Internal Search webshops

Internal search is a valuable asset for any informational website containing over 20 pages. That value is even higher when it comes to internal search for online shops. The faster a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to »

Categories: eCommerce, User eXperience (UX)
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