eCommerce

As the owner of an online store, you’d like people to find your shop. The right schema.org markup might help, as well as writing amazing content and preventing duplicate content on your site. Moreover, don’t forget to include some testimonials in the right spots!

We’ll also help you with tips and tricks on social media and email marketing.

This is of course closely related to user experience, usability and conversion.

eCommerce

Must read articles about eCommerce


Ask Yoast: How to use video testimonials?

7 September 2018 by Joost de Valk - 2 Comments

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …

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All about Google’s knowledge panels

Last week, Google announced a new feature in their knowledge panels. You’re now able to verify your branded or personal panel and add or change some of the information in it. But what exactly are knowledge panels? Are these useful? Should your company have one?  I’ll tell you all about it in this post! What …

Read: "All about Google’s knowledge panels"
Small business tips




Ask Yoast: Preparing for the General Data Protection Regulation (GDPR)

6 April 2018 by Joost de Valk - 3 Comments

Maintaining a website is hard work, and to do it right, you have to be skilled in many things: writing, editing, SEO, marketing (if you own a business) and perhaps even a bit of coding, to name but a few. But that’s not all. If you handle and collect the data of your site’s visitors, …

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eCommerce SEO checklist: 27 tips for a better online shop

20 February 2018 by Michiel Heijmans - 20 Comments

There is so much you can do to optimize your eCommerce site for SEO, that we have written this checklist to help you. This doesn’t cover absolutely everything, but if you at least start by optimizing everything in this post, you will definitely be doing a great job :) 1. Branding The first thing you …

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Category: eCommerce
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eCommerce SEO checklist

Ask Yoast: Content on product category pages

2 February 2018 by Joost de Valk - 16 Comments

Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you …

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Ask Yoast: Adding testimonials to your site

10 November 2017 by Joost de Valk - 13 Comments

Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of …

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