Ask Yoast How to get sitelinks

As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking number 1. Sitelinks can help you achieve that. These links appear under the main search result, highlighting subpages of a website.

Sitelinks can push down the pages of your competitors on the results pages, and provide potential visitors more options to navigate to your site and find what they’re looking for. Of course, this could be beneficial to your traffic. You’ve probably seen sitelinks in the search result pages at some point, but how do you get Google to add them to your site? As it happens, getting sitelinks isn’t for just anyone. In this Ask Yoast, we’ll get into that.

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Sergiu Tere sent us this question:

I see that some sites have sitelinks, but not from Google AdWords. How do they do that?

Watch the video or read the transcript further down the page for my answer!

Getting sitelinks

 Well, it’s very easy. Sitelinks are given to you. It’s not something that you can put in somewhere. Google will give you site links if it thinks you are very ‘authoritative’ for that query, so if you’re a very important result for that query. In that case, it will add site links from your site, based on how people browse your site and how they use your site.

So, it’s not something that you can change; it’s not something that you can opt in for, it’s not something that you can do specific SEO for. You just have to become very important for that specific query.
Good luck!

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In the series Ask Yoast we answer SEO questions from our readers. Have an SEO-related question? Let us help you out! Send an email to
(note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about our plugin not working properly, we’d like to refer you to our support page.)

Read more: Google’s sitelinks searchbox & Yoast »

Category: WordPress

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast. Read more about Joost and find all of his posts »

6 Responses to Ask Yoast: How to get sitelinks

  1. Sanjib
    Sanjib  • 10 months ago

    Nice Post, for every worpress site owner have to follow this sitelinks for better search result, and also your writing skill is very good.

  2. Stephen
    Stephen  • 10 months ago

    Can you pls explain to me, how to get to that Authoritative position? I could see many tips revolving around, but I m just afraid whether its safe and advicable enough? Could you give any tip from your experience?

  3. Yasar Ali
    Yasar Ali  • 10 months ago

    Thanks for TIPS!

  4. nexvan
    nexvan  • 10 months ago

    Amazing writing,

  5. NogenTech
    NogenTech  • 11 months ago

    Amazing writing,
    Here is need to know that what types of sites can help in getting sitelinks? Websites with high PA DA or having massive traffic? Thanks in advance

  6. bhagyashri97
    bhagyashri97  • 11 months ago

    Nice article,
    But It isn’t compulsory for every website to have Sitelinks but they are helpful if you can get them.
    But it’s not the end of the earth if you don’t get them.

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