
We’ve done a lot of work on Magento sites and even released a few Magento tools. While it’s big and sometimes bulky, we’re yet to come across a better enterprise e-commerce solution. Which is why we write about it from time to time.

We’ve done a lot of work on Magento sites and even released a few Magento tools. While it’s big and sometimes bulky, we’re yet to come across a better enterprise e-commerce solution. Which is why we write about it from time to time.
by Joost de Valk - 66 Comments
Over the last 3 years, we’ve sold & delivered 500 website reviews, selling our 500th today. I’m incredibly proud of this and wanted to share some of our learnings in this post, as well as announce some changes. Some stats on our website reviews I started doing these website reviews in 2010, finishing 42 of…
by Joost de Valk - 84 Comments
Google seems to have taken out the whitelisting process for several types rich snippets, most importantly the review and review-aggregate types. In the process they have also made some changes to how combined author / rich snippets are shown. Let me run you through what I’ve seen over the last few days. Review snippets for…
by Joost de Valk - 24 Comments
Today I gave a presentation at Meet Magento in the Netherlands, talking about SEO for Magento. Up until this point, all articles about that subject here on Yoast have been written by my colleague Joachim Houtman. Last week though, I started playing with Magento myself, in preparation for this presentation today, and I’ve added some…
Conversion rate optimization is now more of an exact science thanks to Google’s adoption of microformats. Maximize the effectiveness of your snippets on search engine result pages.
One of the most powerful features of Magento is it flexibility. With the CMS functionality you are able to create very SEO friendly static pages in an easy way. There’s one issue though: by default Magento lacks a good way of including a group of products on a page if they are not all products…
The system requirements of Magento are quite extensive, it requires at least PHP 5.2.0 extended with mcrypt, PDO_MySql and simplexml. For the database Magento needs at least MySQL 4.1.20 with InnoDB storage engine. At MagentoCommerce.com you can find a complete list of requirements. But how do you know if your server meets these system requirements?…
by Joost de Valk - 65 Comments
I’ve been working with Joachim Houtman on creating a guide to Magento SEO, much like my definitive guide to WordPress SEO. In the process we’ve created two modules for Magento, and an optimized blank theme! Expect more from us on the Magento SEO front, as we develop more experience in the area together! For now:…
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