New: Track brand visibility in Gemini with Yoast AI Brand Insights
Yoast AI Brand Insights now lets you track how your brand appears in Google’s Gemini. You can see your Gemini data alongside ChatGPT and Perplexity, all in one dashboard.
With a single analysis, you can see how different AI platforms describe your brand with the Yoast SEO AI+ plan. You’ll see which sources they use and how sentiment compares across the tools your customers use most.
Why this matters
AI platforms use different methods to answer questions about your brand, often leading to different results. Seeing these results side-by-side helps you spot gaps or missed opportunities in your brand’s AI presence.
- ChatGPT is designed as a conversational assistant, focusing on natural dialogue and using multi-step reasoning to explain complex topics.
- Perplexity positions itself as an “answer engine”, emphasizing transparency by grounding every response in cited web sources.
- Gemini presents itself as a search-driven LLM, leveraging Google’s vast index to show how your brand appears in real-time search contexts.
As these tools frame your brand differently, from conversational reasoning to source-heavy citations, you need a single dashboard which covers all to see which sources they rely on and how their sentiment compares.
What’s new
You can now:
- Run brand visibility analyses in Gemini, in addition to ChatGPT and Perplexity.
- Compare results across all three platforms with the added benefit of a built-in historical view.
- Track brand mentions, sentiment, and citations in one place.
- Monitor changes over time in your AI Visibility Index.
How to get started
If you’re already using Yoast SEO AI+, nothing changes in how you work. Log in and at your next analysis, Gemini data is now included automatically at no extra cost. You can select the AI platform from the dropdown, and your dashboard will show a broader view of how your brand appears across AI search and chat.
To upgrade
If you don’t yet have Yoast SEO AI+, you’ll need to upgrade to access the Yoast AI Brand Insights tool. The AI+ plan brings brand visibility tracking together with on-page SEO tools, content optimization, and AI-powered insights in one package, so you can analyze how your brand is mentioned and act from the same workflow.
Upgrade to Yoast SEO AI+ to start scanning your brand across Gemini, ChatGPT, and Perplexity.
