New to AI Brand Insights: Scan your brand visibility in Perplexity

Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost. This builds on our mission to help marketers, bloggers, and business owners understand how their brand is represented across major AI platforms.  

AI powered answers are fast becoming a new gateway for discovery. People increasingly turn to AI tools to research, compare, and choose products or services. Those answers often mention brands as recommendations or sources. When someone asks a question in your niche, you should be able to see if your brand is part of the conversation. 

This update makes that possible across more platforms. 

AI Brand Insights now lets you see when and how your brand appears in AI generated answers for relevant search style queries. You can track sentiment, and compare your visibility to competitors. By adding support for Perplexity, you get a broader view of how AI systems describe your brand and which sources they rely on, helping you stay visible and confidently represented in AI driven discovery  

What’s new 

You can now:

• Run brand visibility scans in Perplexity
• Compare how ChatGPT and Perplexity talk about your brand
• Track mentions, sentiment, and citations across both platforms
• Monitor changes over time in your AI Visibility Index 

Nothing else changes in your workflow. The next time you log in, you’ll see a visual notification guiding you to run your first Perplexity scan. 

Why this matters 

Understanding how AI answers present your brand helps you move beyond guesswork and see the tone, accuracy, and sources AI chooses when mentioning you. With more customers relying on AI powered explanations than ever, visibility in these answers is now an important part of brand discovery and trust building. 

How to try it 

Log in through MyYoast, open AI Brand Insights, and run your next scan. Your dashboard now includes results from Perplexity alongside ChatGPT. This gives you a fuller, more accurate view of your brand’s presence in AI generated answers. 

If you’re already using Yoast SEO AI+, this enhancement is available to you immediately. If you’re not, upgrading gives you access to this feature along with a complete set of tools for brand visibility, AI insights, and on page SEO.