Create SEO titles and meta descriptions with Yoast SEO

  • Write SEO titles and meta descriptions that people want to click
  • Check what your page will look like in the search results
  • Set templates for SEO titles and meta descriptions
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Make people click!

Do you want your page to stand out in the search results? With the free Yoast SEO plugin you can add enticing SEO titles, slugs and meta descriptions to all kinds of pages. This way, you can motivate visitors to click through to your post, page, archive, or taxonomy!

The snippet preview and editor

The snippet is the short “summary” Google shows of your post or page in the search results. If you want people to select your result, you have to seduce the visitor to click on it. With Yoast SEO you can check what the snippet of a page will look like and amend it right away.

How does it work?

You can find the snippet editor in the Yoast SEO meta box, which is located under the main content block of your post or page. The first thing you’ll see is the snippet preview. The snippet preview shows what your post or page – probably – looks like in the search results.

snippet preview new

The snippet preview gives you an idea how your post will appear in the search results. If you click on ‘Edit snippet’ the snippet editor will open so you can amend the title, slug and meta description.

Focus keyphrase check

The Yoast SEO analysis checks whether you’ve used your focus keyphrase in your SEO title, meta description and slug. Your focus keyphrase is the phrase you’d like your post to rank for. If you want people to click on your result, it’s crucial to use your keyphrase in the title, meta description and slug.

For instance, Yoast SEO checks if you’ve used [puppy training] in your SEO title, if you’ve set that as your focus keyword. It also checks if you’ve used the both the words [puppy] and [training] in your meta description and slug.

Want to take it to the next level? Yoast SEO Premium also recognizes word forms, like plurals and tenses. And, you can set synonyms as well.  So if you’ve used [puppies] and [train] in your meta description, or if you’ve set a synonym like [obedience class] Yoast SEO Premium will recognize this as well!

Get Yoast SEO Premium now »Only $89 (ex VAT) for 1 site

Set templates for your SEO titles and meta descriptions

Besides optimizing individual posts and pages, our plugin lets you set templates for titles and meta descriptions. This means you can come up with a template and you won’t have to think about it anymore! You can do so in the Search Appearance section of Yoast SEO. You can set these templates for the homepage, posts, pages, categories, tags and archives as well.

How does it work?

If you go to the ‘Search Appearance’ section of Yoast SEO you’ll see various tabs. This is where you can set templates for different types of content. If you’d like to do this for posts, for instance, you go to the tab ‘Content types’ and you’ll see Posts as the first content type. Here you can edit the title and meta description template for all posts:

search appearance snippet variables yoast seo 7_7

You can use various variables to fill out in this template. For instance, the name of the post, page or product, and the name of your site. Not sure which variables you can or should use? Here we’ll explain the Search Appearance variables in more detail.

Best practices

If you want to learn all about creating awesome meta descriptions you should read this post from Michiel. And, in this post, Joost explains how to craft great titles for SEO.

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Even better SEO with Yoast SEO Premium!

  • Optimize your site for the right keywords for your users
  • Avoid dead links in your site
  • Get previews for sharing on Twitter and Facebook
  • Content quality and link suggestions as you write
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