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Yoast SEO: titles and meta descriptions

  • Modify titles and meta descriptions for posts, pages and archive pages
  • A snippet editor to get a preview of how it looks in Google
  • Easily set templates for titles and meta descriptions
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Do you want your page to stand out in the search results? Yoast SEO for WordPress enables you to add enticing titles, slugs and meta descriptions to your posts, pages, archives, and taxonomies. If you make your page stand out in the search results you can motivate visitors to click through to your page.

Within the Yoast SEO meta box, there’s a snippet editor functionality. This allows you to optimize your post title and meta description completely. On top of that, you’ll see what the result will look like in Google. If you enter a focus keyword, it will even stand out in the search result preview, exactly the way it will do in the search results.

Besides optimizing individual posts and pages, our plugin lets you set templates for titles and meta descriptions for all types of pages. This means you can come up with a template and you won’t have to think about it anymore!

Yoast SEO Premium

The Yoast SEO Premium plugin adds key features to the Yoast SEO plugin and gives you access to premium support. It includes:

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“… this plugin is a must-have. It’s free, and it’s awesome. You’ll be able to edit your title tags, meta descriptions and more, all from within the page itself – no more fussing with WordPress settings.”
– Robert Mening, WebsiteSetup.org

Snippet editor

The snippet editor is a convenient tool to see what your page looks like in Google’s search results. In this screencast Joost shows how you can edit the title and meta description in the snippet editor:

How does it work?

You can find the snippet editor in the Yoast SEO meta box, which is located under the main content block of your post or page. If you click on ‘Edit snippet’ the snippet editor will open so you can amend the title, slug and meta description:

yoast seo metabox snippet editor

Templates for titles and descriptions

Our Yoast SEO plugin allows you to set templates for the titles and meta descriptions too. You can do so in the Titles and Metas section of Yoast SEO. In this video we’ll show you how to do this for the homepage:

You can set these not only for the homepage, but for posts, pages, categories, tags and archives as well. Watch this video to learn more about the options for posts and pages:

How does it work?

If you go to the Titles and Metas section of Yoast SEO you’ll see various tabs. This is where you can set the templates for different types of pages. If you choose post types, you can edit the template for posts or pages:

edit the metadescription template for posts

Not sure which variables you can or should use? In our Help center  you can find a variety of variables that you can insert in this template.

Best practices

If you want to learn all about creating awesome meta descriptions you should read this post from Michiel. And, in this post, Joost explains how to craft great titles for SEO.

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