Yoast SEO: Titles and meta descriptions

  • Modify titles and meta descriptions for posts, pages and archive pages
  • A snippet editor to get a preview of how it looks in Google
  • Easily set templates for titles and meta descriptions
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Do you want your page to stand out in the search results? Yoast SEO for WordPress enables you to add enticing titles, slugs and meta descriptions to your posts, pages, archives, and taxonomies. If you make your page stand out in the search results you can motivate visitors to click through to your page.

Within the Yoast SEO meta box, there’s a snippet editor functionality. This allows you to optimize your post title and meta description completely. On top of that, you’ll see what the result will look like in Google. If you enter a focus keyword, it will even stand out in the search result preview, exactly the way it will do in the search results.

Besides optimizing individual posts and pages, our plugin lets you set templates for titles and meta descriptions for all types of pages. This means you can come up with a template and you won’t have to think about it anymore! 

Optimize for synonyms and related keywords and prevent broken pages on your site with Yoast SEO Premium! »

Yoast SEO: the #1 WordPress SEO plugin Info

“… this plugin is a must-have. It’s free, and it’s awesome. You’ll be able to edit your title tags, meta descriptions and more, all from within the page itself – no more fussing with WordPress settings.”
– Robert Mening, WebsiteSetup.org

Snippet editor

The snippet editor is a convenient tool to see what your page looks like in Google’s search results. In this screencast Joost shows how you can edit the title and meta description in the snippet editor:

How does it work?

You can find the snippet editor in the Yoast SEO meta box, which is located under the main content block of your post or page. If you click on ‘Edit snippet’ the snippet editor will open so you can amend the title, slug and meta description:

new snippet editor yoast seo 7.7

Templates for titles and meta descriptions

Our Yoast SEO plugin allows you to set templates for the titles and meta descriptions too. You can do so in the Search Appearance section of Yoast SEO. You can not only set these templates for the homepage, but for posts, pages, categories, tags and archives as well.

How does it work?

If you go to the ‘Search Appearance’ section of Yoast SEO you’ll see various tabs. This is where you can set templates for different types of content. If you’d like to do this for posts, for instance, you go to the tab ‘Content types’ and you’ll see Posts as the first content type. Here you can edit the title and meta description template for all posts:

search appearance snippet variables yoast seo 7_7

You can use various variables to fill out in this template. For instance the name of the post, page or product, and the name of your site. Not sure which variables you can or should use? Here we’ll explain the Search Appearance variables in more detail.

Best practices

If you want to learn all about creating awesome meta descriptions you should read this post from Michiel. And, in this post, Joost explains how to craft great titles for SEO.

Yoast SEO for WordPress training

badge yoast seo trainingWant to get to know all possibilities of Yoast SEO? In this training we’ll explain all features and functionalities of Yoast SEO. You’ll learn how to use it to it’s full extend! Take our Yoast SEO for WordPress training and become a Yoast SEO for WordPress expert.