Quickly build how-to articles

How-to content block

Make your step-by-step guides clearer for readers and search engines.

Included in Yoast SEO, Yoast SEO PremiumYoast WooCommerce SEO, and Yoast SEO AI+.

What does the How-to block do?

The How-to block helps you create clear, step-by-step guides, like tutorials, DIY instructions, or recipes, while automatically adding HowTo Schema markup to your content. This structured data helps search engines understand your instructions, images, and timing details, making your guides more accessible and easier to index. While Google no longer shows how-to rich results as often, the block ensures your content is well-organized for both readers and search engines.

Why use the How-to block?

The How-To block helps you create clear, structured guides that are easy for both readers and search engines to understand. It automatically adds HowTo Schema markup to your steps, images, and timing details, ensuring your content is properly labeled and indexed.

While Google no longer displays how-to rich results as often, this structured data improves how your guides are interpreted and can enhance visibility in search. Plus, the block simplifies the process. Just add your steps, include images or videos if needed, and publish without touching any code.

Structure your guides for readers

The How-to block helps you break down instructions into clear, easy-to-follow steps. By organizing your content with headings, images, or videos, you make it simpler for readers to complete tasks, whether it’s assembling furniture, cooking a recipe, or troubleshooting tech issues. A well-structured guide keeps users engaged and reduces frustration.

an example of a how-to on yoast.com
the table shows what types of schema various yoast seo products support

Help search engines understand your content

Adding HowTo Schema markup to your guides ensures search engines recognize and interpret your steps, images, and timing details. While Google no longer shows how-to rich results as often, this structured data improves how your content is indexed and may enhance visibility in search results or voice assistants.

No coding or technical skills needed

The How-To block handles the technical work for you. Just add the block, fill in your steps, and include images or videos if needed. No Schema knowledge or coding required. Yoast SEO automatically generates the structured data behind the scenes, so you can focus on creating helpful content.

an example of a how-to block in the WordPress block editor with yellow buttons to add more steps or images

Add visuals to your steps

Enhance your how-to guides by including images or videos directly in each step. Visuals make instructions clearer and more engaging, helping users follow along with confidence, whether you’re demonstrating a recipe, DIY project, or software tutorial.

Add time estimates for tasks

Let readers know upfront how long a task will take by adding estimated completion times to your guides. This small detail helps users plan their time and sets clear expectations, making your content more practical and user-friendly.

Seamless integration

The How-to block works effortlessly with Yoast SEO’s Schema graph, ensuring your structured data connects with the rest of your site’s content. This integration helps search engines build a complete picture of your page, improving how your guides are interpreted and displayed.

Upgrade to Yoast SEO Premium

Yoast SEO Premium
Yoast SEO Premium

Yoast SEO Premium gives entrepreneurs and in-house teams real-time SEO guidance, so content meets best practices and drives visibility, no expert knowledge needed

$118.80 / year (ex. VAT)
Yoast SEO AI+
Yoast SEO AI+

For marketers and content publishers looking to boost brand awareness and visibility, this package combines powerful on page SEO tools with AI brand monitoring and insights.

$358.80 / year (ex. VAT)
Yoast WooCommerce SEO
Yoast WooCommerce SEO

Built for WooCommerce stores, this bundle helps your products stand out in Google with rich results and smart SEO, plus Yoast SEO Premium to save time and boost visibility.

$178.80 / year (ex. VAT)