The growing importance of page speed – April 8, 2021

Are you ready for Google’s Core Web Vitals update?

In May 2021, Google will add Core Web Vitals as ranking factors in its algorithm. This means your site’s page speed and page loading time will impact your rankings. In this webinar, Yoast’s digital strategist and marketing technologist Jono Alderson talks you through why and how you can adapt your SEO strategy to this change.


  • 3:48 – Why speed matters;
  • 8:34 – What Core Web Vitals are;
  • 17:11 – How to measure and optimize Core Web Vitals;
  • 24:45 – Tips, tricks and tools to work on your page speed;
  • 41:32 – The role of AMP in this;
  • 45:55 – Jono answers questions from the audience.

Is this webinar for me?

With this webinar, we aim to inform website owners, marketers, and web developers that have basic to medium level SEO level and experience about adapting to this update. This webinar is for you if you have heard about the Google update but don’t know where to start or if improving your website’s speed is on your priority list and you could use some helpful tips and tricks.


Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Make sure to follow him on Twitter.

If you want to read more about site speed, the Core Web Vitals or AMP, we have a few blog posts that can tell you more about these topics: