Brewing up sales: AI-powered prep for Black Friday

Join Alex Moss and Carolyn Shelby for an interactive Coffee Talk on using AI insights to supercharge your Black Friday/Cyber Monday (BFCM) preparation. We’ll walk you through practical ways to export reports, feed them into AI tools, and turn raw data into clear, actionable strategies – helping you make confident, data-driven decisions.

Expect a relaxed atmosphere over coffee (or afternoon tea), open Q&A, and perhaps a surprise guest offering expert perspectives. Whether you’re just starting with AI or fine-tuning an existing approach, you’ll leave with practical tips, fresh ideas, and a sharper strategy for your most successful BFCM yet.

Presented by

Carolyn Shelby

Carolyn is our Principal SEO. She leverages more than two decades of hands-on experience optimizing websites for maximum visibility and engagement. She specializes in enterprise, technical, and news SEO, and is passionate about demystifying the intricacies of search engine optimization for businesses of all sizes.

Alex Moss

Alex is our Principal SEO. With a background in technical SEO, he has been working in Search since its infancy and also has years of knowledge of WordPress, developing several plugins over the years. He is involved within many aspects of Yoast from product roadmap to content strategy