SEO copywriting archives

Recent SEO copywriting articles

Meta keywords: why we don’t use them – and neither should you

17 May 2017 Joost de Valk

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

Read: "Meta keywords: why we don’t use them – and neither should you"
Meta keywords: why we don’t use them – and neither should you

SEO for B2B and B2C – what are the differences?

28 April 2017 | 18 Comments Willemien Hallebeek

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …

Read: "SEO for B2B and B2C – what are the differences?"
SEO for B2B and B2C – what are the differences?

Case study: SEO of an online shop

21 April 2017 | 12 Comments Marieke van de Rakt

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows …

Read: "Case study: SEO of an online shop"
Case study: SEO of an online shop

Case study: SEO of a mom blog

6 April 2017 | 11 Comments Marieke van de Rakt

SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner …

Read: "Case study: SEO of a mom blog"
Case study: SEO of a mom blog

My post ranks, but I don’t get any traffic

7 February 2017 | 9 Comments Marieke van de Rakt

You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to …

Read: "My post ranks, but I don’t get any traffic"
My post ranks, but I don’t get any traffic

Yoast SEO 4.1: Mobile snippets and German readability

17 January 2017 | 7 Comments Joost de Valk

As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full …

Read: "Yoast SEO 4.1: Mobile snippets and German readability"
Yoast SEO 4.1: Mobile snippets and German readability

Use Yoast SEO to make your content findable

25 October 2016 | 5 Comments Marieke van de Rakt

If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine …

Read: "Use Yoast SEO to make your content findable"
Use Yoast SEO to make your content findable

The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten

16 September 2016 | 2 Comments Willemien Hallebeek

TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers gadgets for tech geeks, and they’re just launching a tech hub and a market intelligence platform. Boris seems to be a busy guy! Luckily he found time to answer some questions for our new series “5 …

Read: "The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten"
The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten


Yoast SEO 3.3: content analysis

Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center …

Read: "Yoast SEO 3.3: content analysis"
Yoast SEO 3.3: content analysis