Foodblogger podcast: How to stay discoverable as search evolves with Carolyn Shelby

Took place on 10 November 2026

How to Stay Discoverable as Search Evolves with Carolyn Shelby

If you’ve been wondering whether you need to start over with your SEO strategy, Carolyn Shelby from Yoast has some reassuring news. She sees “generative engine optimization” (aka GEO!) as an extension of SEO because both come down to making useful content visible, accessible, and easy for machines to understand. In this episode, Carolyn shares how to keep your site crawlable, why key information should be clearly presented in text, and how firsthand experience gives AI a reason to cite and link to you.

The conversation also explores how AI is changing the way people discover content and how creators earn from it. With search spreading across chatbots, social platforms, and video, and fewer people clicking through traditional search results, Carolyn emphasizes building creating memorable content that draws your audience back to your site. If you want to stay discoverable as search continues to evolve, this episode is for you!