Content SEO eBook

Our second eBook: Content SEO

Our second eBook: Content SEO

After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke and I sat down and put all of our ideas into one, single, structured book on Content SEO.

There are certain benefits to working with your wife, the most important benefit while writing this book is that Marieke understands my thinking, but can put it into words a lot better than I can. The combination of her structured thinking and her knowledge on how to write good content combined with my SEO experience have made this book into what I think is the best book we’ve produced so far.

New illustration style

We’re working on a redesign for, and this book is one of the first signals of that change. The illustrations Erwin made are far more functional and descriptive instead of focusing on the writers. Watch how Erwin created the cover of our second eBook in this timelapse video:

You can see some more examples in the preview of the book below:

Preview of the Content SEO ebook

The three sections of the book

This book has three sections:

  1. Keyword Strategy
    Including how to do keyword research, what the purpose of long tail keywords really is and how you can have both a long term keyword strategy and still do ad hoc keyword research.
  2. Site Structure
    Explains the importance of a good site structure and how to position your most important pieces of content related to your long tail pieces. Also gives several quick wins on how to improve your overall site structure on an existing site.
  3. Content Writing
    Explains how to write well structured, high quality copy that has a clear objective. This section also contains a chapter specific to people using our WordPress SEO plugin on how to incorporate the feedback from the SEO plugin into your writing.

Buy the eBook now!

Check out the Content SEO book page for more info or buy the book now:

Get Content SEO eBook NowOnly $19 (ex VAT)


32 Responses to Our second eBook: Content SEO

  1. Dennis
    Dennis  • 3 years ago

    Congratz Yoast – Not so expensive for a SEO book, how many pages should we expect to read? :-)

  2. Pirsum Berusit
    Pirsum Berusit  • 3 years ago

    Thank you for the ebook
    Im trying seo in russian for website
    Is seo methods that you describes in ebook also good for seo in Russian?

  3. Haringsma
    Haringsma  • 3 years ago

    A friend of mine pointed this book out to me. Really helped me structure my site so that I could have more than one focus keyword. Thanks alot!

  4. Hostcat
    Hostcat  • 3 years ago

    If it wasn’t for finding your website a couple of years ago installing your plugin and following all of your advice – I don’t think my site would have done half as well as it has :) Thank you for that and will read the ebooks with interest. Well done!

  5. Profits25
    Profits25  • 3 years ago

    Congrats Joost!

    Hope this ebook is awesome as wordpress seo :)

  6. Martin Bredl
    Martin Bredl  • 3 years ago

    Hi, I have read the eBook now twice and I have recommended it by Twitter and all my staff has to read it.
    I have this question:
    How das the Sections, categories and cornerstone articles fit together? All of them should be very high in that pyramid. It is a little bit disappointing that exact in this important Question the eBook does not give an answer.
    Do you have an example how this 3 are working together?
    Another Question:
    If your Blog is the Homepage, how can you speak form pyramid? We know most pages of your site are blogposts. So if the Hompage is the Blog you have on the top some hundred pages? Does not look like a pyramid? Am I wrong?
    How do the blogarticles fit in this picture of a pyramid?


  7. Play Buffett
    Play Buffett  • 3 years ago

    Super psyched to read this, Joost — thrilled you did it & KUDOS! Any chance you might make it available as a print version, though, even if only in PDF form? … Afraid my eyes much prefer print for anything longer than short posts.


  8. ChinArpoh
    ChinArpoh  • 3 years ago

    Any real world example in the book such as site structure?

  9. Margie White
    Margie White  • 3 years ago

    Can your eBooks be read on a Nook?

    • Joost de Valk

      I think the Nook supports both epub and PDF, and you get both formats, so yes.

  10. Usman
    Usman  • 3 years ago

    I have been using your WordPress SEO plugin for many of my websites. I will be buying this ebook to be a reference for content writing because i write my blog posts myself.

  11. Saad Asad
    Saad Asad  • 3 years ago

    Loved the WordPress SEO eBook. Looking forward to learning from this one too.

    Keep up the awesome work.

  12. Max
    Max  • 3 years ago

    Great! I’m very interested! How many pages have this ebook?

  13. Rob Rusnak
    Rob Rusnak  • 3 years ago

    Wow, incredible concept: “Content SEO.” Such and extraordinary and unique descriptive title! What will they think of next? Before we know it, there will be “Sky Planes” and “Water Boats” and “Road Cars”.

    All kidding aside about its lacking title, I’m sure it’s a very informative e-book that brings a lot of value like the rest of your content and products. Congrats.

  14. AkmaOmar
    AkmaOmar  • 3 years ago

    I just bought your eBook…THE BEST help me more understand how to write a proper and quality in applying SEO features in the article written.. Tqvm

  15. Andy Mathis
    Andy Mathis  • 3 years ago

    does the link to the downloads come through email? I purchased the book, the charge is on my credit card, but I’m not seeing the email receipt or links.

    Andy M.

    • Thijs de Valk
      Thijs de Valk  • 3 years ago

      Hi Andy,

      The issue seems to have been resolved now! Enjoy the eBook :)

  16. Marc
    Marc  • 3 years ago

    In my opinion, there are a lot of tools to help you doing a good keyword research for SEO tasks, so i think the most common problem for all of us is how to create a friendly content with a correct structure in order to be well seen for Google at anytime. It’s changing so fast..

    Thanks for your help!

  17. Nick
    Nick  • 3 years ago

    Excellent stuff. Looking forward to reading this and will definitely come in hand when training new writers. Thanks mate!

  18. Marcus Dumarrais
    Marcus Dumarrais  • 3 years ago

    Once again you made it. A piece of useful rich content.

  19. Mariano Arranz
    Mariano Arranz  • 3 years ago

    It’s a great thing for us! Yoast Team is great with all their plugins and themes.
    We bought their first ebook. That was a pleasure reading. Now we are going to buy this one!

    Cheers for Yoast!

  20. paolo
    paolo  • 3 years ago

    Congratulations Yoast, I would buy it but I prefer an Italian version. It will be available?

    • Joost de Valk

      Hey Paolo,

      no sorry, we won’t translate it to other languages.

      • Ischiawebsoftware
        Ischiawebsoftware  • 3 years ago

        Why don’t translate in italian language? Can i?

      • Marion
        Marion  • 3 years ago

        Hey Joast, too bad … I would like it in German;-). Well, then I have to get on with the English version. I am pleased to read the book.

  21. Conrad O'Connell
    Conrad O'Connell  • 3 years ago

    Looks to be a solid addition to the growing suite of eBooks, Team Yoast!

  22. Joost Derks
    Joost Derks  • 3 years ago

    Just bought it and skimmed/ fast read it..
    A good read!
    The first pages read like most SEO ebooks (including the better free ones) but after a few pages you notice more depth.
    It won’t get too theoretical or strategic, but the way I read it it’s practical, aimed at helping content creators giving their readers true value..

    I think this will be a must-read for my team!

    • Joost de Valk

      Thanks Joost, that’s some great feedback to hear so quickly!

  23. Lisa
    Lisa  • 3 years ago

    Congratulations to you and Marieke on your new book, and early congrats on your “soon to be released next project” :)

    • Joost de Valk

      Thanks Lisa, I think we’ll do alright on both fronts :)

  24. Ahmad Awais
    Ahmad Awais  • 3 years ago

    Congrats Joast! Looking forward to reading it.

    • Joost de Valk

      Thanks Ahmad, hope you like it!

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