mission yoast - seo for everyone

SEO for everyone
Yoast's mission explained

Yoast’s mission: SEO for everyone

Our mission is ‘SEO for everyone’. We keep that in mind, in everything we do. But what do we mean by it? And why is it our mission? In this post, I’d like to explain Yoast’s mission.

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A little bit of history

To understand why we pursue this mission, we’ll have to go back in history. Let’s start in 2006: Joost de Valk was building SEO plugins because he strongly believed that everyone could benefit from the SEO knowledge he had collected in his work for large agencies. As a WordPress fanboy, he could quickly translate his technical SEO skills into a useful plugin for WordPress.

The WordPress SEO plugin, which was rebranded to Yoast SEO later on, got an enormous amount of users. What’s more, Joost received an overwhelming number of support requests and was unable to handle those, as he was still working for an agency as well. At that point, Joost decided to start his own company. Selling premium plugins and doing a little bit of consultancy enabled him to further invest time and resources into the free Yoast SEO plugin as well. This allowed us to improve the quality and features of our products, and also resulted in a growing company. Moreover, it meant we could further define our mission.

Read more: ‘3 reasons Open Source is so very awesome’ »

WordPress’ mission and Yoast’s mission

The mission of WordPress is to democratize publishing with open-source GPL (General Public License) software. Yoast’s mission builds on WordPress’ mission, just as Yoast’s software is an extension of the software of WordPress. Everybody can create a website using WordPress. However, not everyone is able to rank in the search engines. In some niches, the search results are dominated by large companies with even larger marketing budgets. The Yoast SEO plugin, combined with the SEO knowledge Yoast shares, enables small entrepreneurs to compete with these large companies.

A ‘fair’ chance in the search results

We believe the web will benefit from all people having an equal chance in the search results. We would love for great new ideas and inventions to spread over the world. And great ideas don’t always come from large agencies but are created everywhere around the world. That’s why we believe that every idea should have a fair chance in the search results. WordPress and Yoast SEO cover most of the technical SEO challenges of a website. But to seriously compete with the big boys, every website owner still faces content SEO challenges. In our blog posts, we explain to our audience how to write awesome and SEO-friendly content and how to set up a decent site structure. Using the Yoast SEO plugin and reading our posts should help everyone to have a fair chance in the search results. That’s what ‘SEO for everyone’ is all about.

As of May 2018, we also offer a free SEO for beginners course! Our motives to do so are closely linked to our mission, because we truly believe that SEO is for everyone!

Keep reading: ‘Why a free online course?’ »

Making money and maintaining the mission

Pursuing our mission doesn’t mean we’re not making any money while doing so. On the contrary: the company Yoast is thriving. The money we make enables us to keep on pursuing our mission. We continue to tweak and improve our plugins and we write more and more articles about SEO. Making money makes pursuing ‘SEO for everyone’ easier. We can have a bigger impact. And, it allows us to contribute more and more to WordPress core.

The premium version of Yoast SEO has some practical features, which will make SEO a lot easier. However, all essential features you need to have that fair chance in the search engines, are available and will remain in our free plugin. Our online courses are powerful to quickly learn about (one or multiple aspects) of SEO. But all the SEO information you need is also available in our many blog posts. It’s important to us that everyone – even if you haven’t got much money to spend – can benefit from our SEO products.

Read on: ‘Victory of the Commons’ »


13 Responses to Yoast’s mission: SEO for everyone

  1. Haider Ali
    By Haider Ali on 22 May, 2018

    Best Plugin for SEO. I’ve been using this plugin since 2 years and learned so much by yoast.

  2. MT Global
    By MT Global on 21 May, 2018

    Great plugin. I even recommended my group as well.

  3. Review Draft
    By Review Draft on 17 May, 2018

    I’m using this plugin for last 3 years. Even from the last year, I’m using the pro version of Yoast plugin. It’s just not the best plugin, it is very helpful for newbie. While,i started learning SEO, i face a lot of problems. I fix them with this plugin. I’m a big fan of Yoast SEO plugin.

  4. Ahmed Faisal
    By Ahmed Faisal on 15 May, 2018

    The best plugin, actually even as a beginner it was very easy for me to understand.SEO is so simplified and easy to understand. Also to mention the suggestions to overcome the errors is also good.

  5. nauman
    By nauman on 14 May, 2018

    I have been using Yoast SEO since 2011 and pretty satisfy with its features, this plugin is not only professional but also helps newbies to learn seo

  6. Orkin
    By Orkin on 13 May, 2018

    Thanks for simplifying the new interface for newbies like me. Yoast is a great plugin and I intend to move to the premium version soon in order to contribute to your good works.

    • Melina Reintjens
      By Melina Reintjens on 14 May, 2018

      You’re welcome, Orkin! Great to hear you like the new interface :-)

  7. Girls Whatsapp Numbers
    By Girls Whatsapp Numbers on 13 May, 2018

    I started using Yoast plugin barely 6 months ago and until then, I never really knew or understood how SEO works.

    I’ve taken my time to read SEO related topics around this site and I must say that I’ve learnt a whole lot.

    I recently read an article about ‘internal linking’ and the term ‘corner stone article’ was properly explained by Meike Hendriks. Now I can boldly say “I know what SEO is”. All thanks to Yoast!

    Nice job, guys. I’m a big fan.

  8. Sreehari Sree
    By Sreehari Sree on 12 May, 2018

    Interesting.
    I am a big fan of Yoast SEO premium and also free version plugin.
    I am glad to be here!

    • Melina Reintjens
      By Melina Reintjens on 14 May, 2018

      Thanks, Sreehari! We’re happy to have you here!

  9. Vikas Sahu
    By Vikas Sahu on 11 May, 2018

    Conclusive writing about meta description. I will now able to write a meta description more correctly.

  10. Harriet Yoder
    By Harriet Yoder on 9 May, 2018

    Great read about Yoast’s mission! I’ve been a fan for quite a while and use both pro and free Yoast SEO for several small business websites and blogs. Thanks for helping the little guys of the world with SEO.

    • Melina Reintjens
      By Melina Reintjens on 14 May, 2018

      Hi Harriet, you’re welcome, and that’s lovely to hear! We’re very happy to be able to help out the little guys! :-)


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