Marketing
Senior marketing manager brand
Own and shape Yoast’s brand identity, positioning Yoast as the top name in SEO while managing creative services, social media, PR, and events!
find your dream job
What are you going to do?
As the Senior marketing manager brand, you will be responsible for defining and enforcing Yoast’s brand identity, positioning it as a leader in SEO.
This role involves working with leadership and cross-functional teams to align on brand positioning, evolving brand guidelines, and ensuring consistency across all touchpoints.
You will lead the creative services team and manage critical brand channels, including organic social, PR, influencers, and events, driving initiatives that enhance brand reputation and visibility.
about you
Who are you?
We’re looking for a Senior marketing manager brand with a passion for building and protecting brand identity. You should be a strategic thinker, capable of creating a compelling brand narrative and driving its implementation across teams.
Detail-oriented and creative, you can manage multiple brand channels while maintaining consistency and alignment with business goals.
A strong communicator, you’re comfortable collaborating with diverse stakeholders, from executives to creative teams, and you’re proactive in identifying opportunities to enhance Yoast’s brand presence.
responsibilities
What are your skills?
Brand positioning and identity
- Define and evolve Yoast’s brand positioning, naming, and messaging framework with leadership team collaboration.
- Develop and update brand identity guidelines based on positioning and market trends.
- Act as the guardian for all uses of the Yoast brand identity, ensuring brand consistency.
Creative services
- Oversee all creative design work, including images, illustrations, and videos.
- Provide creative input for priority campaigns, ensuring they resonate with target audiences.
- Collaborate with UX to maintain consistent design across all touchpoints.
Organic social media
- Develop and execute Yoast’s social media strategy in alignment with business objectives and brand positioning.
- Manage a social calendar to sustain and grow Yoast’s presence and reputation with key audiences.
- Monitor and report on the performance of social media initiatives.
PR and influencer marketing
- Create a PR and influencer strategy that identifies key media, influencers, and affiliates to promote Yoast.
- Measure the effectiveness of PR and influencer activities through metrics such as traffic, share of voice, and mentions.
Events and community engagement
- Develop and execute Yoast’s events strategy, including WordPress community events and sector-specific lead-generation events.
- Oversee WordPress Community initiatives, including the Diversity & Care Fund, to enhance Yoast’s brand presence and community impact.
Work-life balance
We believe that it’s useful to have flexible working hours and we offer (paid) parental-, care- and extra-long partner leave.
10% for education
You’ll be able to spend 10% of your salary on education.
Exercise and stay fit!
We have our own gym and a personal trainer!
Extras
We have a bonus scheme and a great pension plan, which is fully paid by Yoast.
Vacation days
25 vacation days (based on 40 hours) and five volunteer days, which you can spend helping out at the local soccer club or to supervise a school trip, for example.
Company culture
We have a really fun company culture with lots of team building activities. We’ll host a dinner and drinks event every quarter and do lots of fun stuff in between!
application process
What’s next?
Are you interested? The application procedure consists of three interviews. Only applications with a cover letter will be considered. You can also send us a cool motivational video! Do you have questions? We’ll be happy to answer them. Please send an email to jobs@yoast.com.
These collegues can’t wait to meet you
Your team
You’ll be part of the marketing department and leading our social team. In your team you’ll have four team members focusing on social media and paid social. You’ll be part of an informal organization where there’s lots of room for your own initiative and ideas!
Content specialist
Camille
I enjoy creatin content that helps people understand SEO and work on it themselves.
Social media marketeer
Sabrina
I'm passionate about growing our brand’s audience by providing quality content and sharing our knowledge on social media.
Illustrator
Erwin
I’m responsible for translating the Yoast spirit into engaging illustrations.
Senior marketing manager Brand
You?
We would love to hear your ambitions!
Want to work at yoast
Yoast is hiring!
Is Senior marketing manager brand not the right fit for you? We have other vacancies that might be perfect for you.
Check out all job openings!
sneak peak
About Yoast
We are Yoast! As a company, Yoast strives for openness, diversity, and equal opportunities. Our team consists of about 125 people. We have around 70 people working in Wijchen, The Netherlands, and the rest of the Yoasters are based all over the globe. We’re always looking for awesome people who want to help us grow.
Hybrid Working
It doesn’t matter where you live
Do you want to work at Yoast but aren’t sure if it’s worth the commute? Perhaps you don’t want to move to Wijchen? That doesn’t have to be a problem: with hybrid working you can partly work from the office and partly work from home.