NLWeb + Yoast SEO
Seamlessly connect your site’s structured data to the emerging agentic web to increase AI discoverability and comprehension
Included in Yoast SEO (free), Yoast SEO Premium, Yoast WooCommerce SEO & Yoast SEO AI+.
What is NLWeb?
NLWeb (Natural Language Web) is an open web protocol and project developed by Microsoft that simplifies building conversational interfaces for websites. It enables users and AI agents to query a site’s content directly using natural language, in a way similar to interacting with Copilot or other AI assistants. NLWeb supports MCP (Model Context Protocol) natively, allowing a single natural language API to serve both human users and AI agents.
Why NLWeb + Yoast
Traditional SEO helps your site appear in list-based results, but it doesn’t guarantee that an AI model can interpret your content correctly or cite it accurately. With the NLWeb integration in Yoast SEO, you can provide AI systems with a standardized connection point to understand your site’s expertise without the “data mess” of fragmented information.
By leveraging the Schema Aggregation feature, Yoast consolidates your entire site’s structured data into a single schema graph. Instead of an AI agent crawling hundreds of pages individually, it receives a complete, deduplicated view of your authors, products, and articles in one efficient API call. This ensures your business stays part of the conversation as search evolves into conversational discovery.
With NLWeb activated in your Yoast settings you can
- Stay visible as search evolves: Automatically prepare your content for AI assistants like Copilot so you are easily cited and represented in AI-generated summaries.
- Ensure factual accuracy: Use your site’s data as a “smart oracle” for LLMs, grounding AI responses in your verified records to prevent hallucinations.
- Preserve publisher control: Maintain your existing monetization, licensing, and subscription models while making content conversationally accessible.
How to connect NLWeb + Yoast SEO
For customers looking to activate the integration, they can check out the help article on how to activate NLWeb.
Plugin developers and technical users can refer to the developer documentation for implementation details.
Learn more and get support
To learn more about the Yoast SEO Schema Aggregation feature and NLWeb, visit the feature page or the NLWeb GitHub repository.
If you have questions, feedback, or need technical implementation support, contact the Yoast support team*.
Be part of the next generation of discovery with Yoast
From small blogs to global enterprises, Yoast organizes your site’s data so search engines and AI agents know what you do and why it matters. It’s the world’s most trusted SEO foundation, now evolved to run your site in the agentic Web.