Inclusive language: Age

Age may not be the first thing you think of when it comes to discriminating against others. However, ageism is a real problem, affecting many people worldwide. In this article, we’ll explain ageism and how you can combat it by using more inclusive language in your content. 

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What is ageism?

According to the World Health Organization (WHO), ageism is a broad category that “refers to the stereotypes (how we think), prejudice (how we feel) and discrimination (how we act) towards others or oneself based on age.” Stereotyping and holding prejudices based on age can affect both younger and older people. However, it is more frequently addressed when it concerns older adults. 

Ageism is everywhere, from institutions to social relationships and our views towards ourselves. As such, it may be challenging to identify in everyday language. When writing online content, it is helpful to develop a sensitivity towards ageism, so you can create writing that includes all your readers.  

(Non)Inclusive language and ageism

If your content unintentionally contains words that may be offensive to some audience members, you risk alienating them. By learning to avoid potentially harmful language around age, you reduce that risk. We offer practical advice below. 

Describing older adults

Avoid language that plays into stereotypes of older adults. Similarly, don’t use language that sets older adults apart from society.  

Non-inclusive phrases: the aging, aging dependants, the aged, elderly, seniors. 
Inclusive phrases: using the specific age of the person or people, older people, older adults, older patients. 

Using stigmatizing words

Avoid terms that have no agreed-upon meaning and contribute to stigma. Be as clear and specific as possible.  

Non-inclusive phrases: senile, senility. 
Inclusive phrases: dementia due to Alzheimer’s disease, Parkinson’s disease. 

Patronizing language

Avoid appearing as if you are speaking down to your younger audiences or using language that questions their capabilities.  

Non-inclusive phrases: kid, kiddo, boy, and girl. These phrases are non-inclusive when you address adults, or when addressing children in formal settings. 
Inclusive phrases: using the specific age of the person or people, younger people or individuals. 

Learn more

If you want to learn more about this topic, we suggest starting with the following resources: 

• APA style: Age 
• Reframing Aging Initiative: Communication Best Practices 
• Young People and Ageist Language: Changing our attitudes toward children 

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