How to use Yoast AI Brand Insights

With Yoast AI Brand Insights, you can see how your brand is represented in AI answers. You can use this tool to see how your brand appears, and how it compares to competitors. In this article, we’ll explain where you can find Yoast AI Brand Insights, what information you should fill in, and how to run the brand analysis.

How to use Brand Insights

  1. Purchase Yoast SEO AI+ or upgrade your existing subscription

  2. Go to MyYoast

  3. In the menu, go to Brand Insights


  4. Click on Start your first analysis


  5. Fill in your Brand info and Location info


  6. Click on Generate queries


  7. Accept, edit or regenerate the queries


  8. Click Run analysis


  9. Wait for the analysis to finish.

    The analysis will take around 5 minutes.

  10. Assess your brand analysis

    You can find information about the visibility, mentions, sentiment and citations about your brand, plus a ranking of your competitors.

I have a problem with Brand Insights

Please check that you have a subscription for Brand Insights. Check in the Brand Insights Settings that your Brand is set to active. In some cases, there may be no or few results for your queries, or your brand could not be found. Follow the tips on making your content accessible for LLMs. If you encounter other issues, please contact Yoast Support.

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