How to switch to Yoast SEO for Shopify

How to switch to Yoast SEO for Shopify

Switching from another SEO app to Yoast SEO for Shopify? You can choose your plan when you install the app, then use SEO data migration to import your SEO titles and meta descriptions. In this article, we explain how to do both.

How to choose your plan

When you install the app, you choose one of two plans. Yoast SEO for Shopify handles your store’s SEO, from product structured data to SEO and readability analysis. Yoast SEO AI+ for Shopify includes all of this, plus Yoast AI Brand Insights, which shows how AI platforms such as ChatGPT, Gemini, Claude, and Perplexity describe your brand.

Both plans come with a 14-day free trial and monthly or yearly billing. For current prices, see Yoast SEO in the Shopify App Store.

You can change your plan later in the Yoast SEO app.

After you click Install, go to View all plans
Choose your plan
To keep Yoast SEO, close the plans window: it’s already your Current plan. To choose Yoast SEO AI+ for Shopify, click Select plan.
Choose Monthly or Annually billing
Check I’ve read and accept the terms of service
Click Continue to payment
Click Approve
This confirms your subscription in Shopify.
Complete the First-time configuration
Follow the steps in Complete the First-time configuration in our Quick start guide for Yoast SEO for Shopify.

Once your plan is active, import your SEO data with the steps in How to import data from other apps. If you chose Yoast SEO AI+ for Shopify, follow How to set up Yoast AI Brand Insights in our Quick start guide for Yoast SEO for Shopify.

To check that your plan is active, see How to check your subscription.

How to import data from other apps

To import your data from another SEO app, export it with a third-party app, copy it into the Yoast SEO template, and import the template into Yoast SEO for Shopify.

In the Yoast SEO app, go to Settings
Go to SEO data migration
Choose a third-party app to export your data
We recommend Metafields Guru, which we’ve tested. You need a separate export for each content type.
Export your metadata as a CSV file
Using Metafields Guru? You’ll find its export options on the Metafields Guru app page.
Open the exported CSV file
Download the Yoast SEO template
Copy your exported data into the Yoast SEO template
Don’t change the order or names of the columns, or Yoast SEO for Shopify can’t recognize the values when you import the file. To see where each value goes, check How to use the Yoast SEO for Shopify CSV file.
Save the template as a CSV file
Return to the Yoast SEO app
Import the file into Yoast SEO for Shopify
If there are errors, Yoast SEO for Shopify shows you what to fix.
Go to Optimize
Check that your data was imported correctly
Right after the import, the assessments show as gray. Open a product and go back to the overview to see the correct colors.